Attitudes of Malaysian Tourism and Hospitality Students' towards a Career in the Industry |
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| Authors: | Scott Richardson Gareth Butler |
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| Institution: | 1. School of Management and Marketing, Faculty of Arts, Business, Informatics and Education , CQUniversity Australia , Gladstone , 4680 s.a.richardson@cqu.edu.au;3. School of Tourism and Hospitality, Faculty of Management , University of Johannesburg , Johannesburg , 2092 , South Africa |
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| Abstract: | This study explored Malaysian undergraduate tourism and hospitality students' views of the industry as a career choice. Four hundred and twenty-nine tourism and hospitality students, from three Malaysian institutions completed a questionnaire rating the importance of 20 factors in influencing their choice of career, and then the extent to which they believed tourism and hospitality as a career offers these factors. All of the 20 factors tested have been identified as being significantly different. From the results, it is clear that students generally do not believe that a career in tourism and hospitality will offer them the factors that they find important. |
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| Keywords: | career choice undergraduates perceptions tourism hospitality |
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