Examining relationships among perceived benefit,tourist experience and satisfaction: the context of intelligent sharing bicycle |
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Authors: | Xinyi Liu Dan Huang |
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Institution: | 1. College of Tourism, Sichuan University, Chengdu, People’s Republic of China;2. Department of Tourism, Sports and Hospitality, Griffith University, Brisbane, Australia |
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Abstract: | Intelligent sharing bicycle has been a new fashion in China and appeals to more and more tourists. To better understand the experience of tourists traveling on sharing bicycle, this study explored the influence of perceived benefit of sharing bicycle on different perceived experiences, including escape, entertainment, esthetic and educational experiences. The relationships between these experiences and perceived satisfaction were also tested. An effective questionnaire survey was conducted for 296 tourists in Chengdu, China. The results of the study show that perceived benefit significantly relates to all the four dimensions of experience. However, only entertainment and esthetic experience seem to affect tourist satisfaction in this context. The relationship among educational experience, escape experience and tourist satisfaction are insignificant. Theoretical and practical implications of the study results are discussed for further research. |
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Keywords: | Perceived benefit tourism experience entertainment experience educational experience escape experience esthetic experience tourist satisfaction intelligent sharing bicycle tourism marketing Asia pacific |
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