Mediating urban transition through rural tourism |
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Institution: | 1. Sino-French College of Tourism, Guangzhou University, China, No. 230 Wai Huan Xi Road, Guangzhou Higher Education Mega Centre, Guangzhou 510006, PR China;2. College of Geography and Earth Science, Guangzhou University, China, No. 230 Wai Huan Xi Road, Guangzhou Higher Education Mega Centre, Guangzhou 510006, PR China;3. Department of Geography, The University of Hong Kong, Pokfulam Road, Hong Kong Island, Hong Kong Special Administrative Region |
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Abstract: | This study examines China’s urban–rural transition in the process of development and change. Regarding tourism as a discourse of difference, it focuses on a rural ethnic community, Jiabang, in Southwest China. It aims to highlight the role of tourism in providing a stimulus for the creation of a local group identity that subverts wider discourses of rural areas. With the goal of understanding how toured places are imagined, presented and consumed, this study utilises mixed data sources collected from tourism promotional materials and ethnographic fieldwork. The findings suggest that the forces behind the touristic place creation and consumption are both integral to and the result of the changing attitudes and perceptions of people and places in contemporary China. |
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Keywords: | China Discourse Distance Power Rural tourism |
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