An Investigation into Restaurant Attributes: A Basis for a Typology |
| |
Authors: | Pedro Longart Eugenia Wickens Ali Bakir |
| |
Institution: | 1. School of Hospitality and Tourism, Universidad de las Americas, Quito, Ecuador;2. College of Law, Government and International Studies, Universiti Utara Malaysia, Kedah, Malaysia;3. School of Management and Professional Studies, Bucks New University, High Wycombe, United Kingdom |
| |
Abstract: | This article has the aim of presenting the basis for a new, clearer classification of restaurant attributes. The research followed an interpretive approach with a systematic review of the literature, compared and contrasted with the findings of six focus group interviews. A new model was devised with seven categories of restaurant attributes. This article presents a model that needs to be tested. Also, follow-up articles with more detail about the attributes under each category will be presented. This article organizes the disparate literature on restaurant attributes and looks into the relationship between attributes, particularly its influence on perceived consumer value. |
| |
Keywords: | Consumer decision making restaurant attributes restaurant consumers restaurant marketing restaurants |
|
|