| 城市形象电视广告的营销效应研究 |
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| 引用本文： | 崔凤军.城市形象电视广告的营销效应研究[J].旅游学刊,2004,19(2):79-83. |
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| 作者姓名： | 崔凤军 |
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| 作者单位： | 杭州商学院旅游学院,浙江,杭州,310035 |
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| 摘 要： | 本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本，探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。
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| 关 键 词： | 城市形象电视广告 电视媒体 CCTV 杭州市 收视率 广告创意 |
| 文章编号： | 1002-5006(2004)02-0079-05 |
A Research on the Marketing Effects of City Image Commercial on TV |
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| CUI Feng,jun.A Research on the Marketing Effects of City Image Commercial on TV[J].Tourism Tribune,2004,19(2):79-83. |
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| Authors: | CUI Feng jun |
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| Abstract: | This article analyzes the detailed situations of City Image Commercials on TV launched in China. Based on the evaluation sample about Hangzhou City Image Commercials on CCTV, the article discusses how to make a reasonable arrangement for channel\|selecting, program\|selecting, timetables and the making of commercial ideas. The author puts forward six suggestions for your references at the end of the article. |
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| Keywords: | City Image Commercials on TV TV media CCTV Hangzhou |
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