| 受访游客参与影视旅游展演意愿倾向研究及启示——基于对无锡唐城、三国城、水浒城游客的调查 |
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| 引用本文： | 郭文.受访游客参与影视旅游展演意愿倾向研究及启示——基于对无锡唐城、三国城、水浒城游客的调查[J].旅游学刊,2008,23(10). |
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| 作者姓名： | 郭文 |
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| 作者单位： | 无锡商业职业技术学院旅游管理系,江苏,无锡,214153 |
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| 摘 要： | 本文在问卷调查基础上,运用瑟思顿态度比较评价模型,定量测度了受访游客参与无锡唐城、三国城、水浒城影视旅游展演意愿倾向程度,分析了原因并总结出一般规律,认为实景展演与景区主题的统一、本土化和文化品位的挖掘、组织方式和表现手段的综合、创造性和艺术性的搭配、注重节目的丰富性和时代性是影视旅游展演成功的关键所在.同时阐述了基于后现代视角的我国影视旅游展演及其他景区类似展演如何构建的问题.
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| 关 键 词： | 受访游客 影视旅游展演 意愿倾向 瑟思顿态度比较评价模型 后现代 |
Study on the Willingness Tendency of Tourists to Participate in the Performance of Movie and TV Tourism——Based on Tourists' Survey in Tangcheng, Three-kingdom City and Water Margin City, Wuxi |
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| GUO Wen.Study on the Willingness Tendency of Tourists to Participate in the Performance of Movie and TV Tourism——Based on Tourists'' Survey in Tangcheng, Three-kingdom City and Water Margin City, Wuxi[J].Tourism Tribune,2008,23(10). |
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| Authors: | GUO Wen |
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| Institution: | GUO Wen(Wuxi Institute of Commerce,Wuxi 214153,China) |
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| Abstract: | The paper,based on questionnaire survey,qualitatively measures willingness tendency of tourists interviewed to participate in the performance of movie and TV tourism in Tangcheng,Three-kingdom City and Water Margin City by using Thurstone's Comparative Judgment Model.After analyzing the reason and summarizing general rule,the author holds the view that the unity of live performance and the theme of scenic spot,localization and digging of cultural taste,the combination of organizational means with forms of e... |
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| Keywords: | tourism interviewed movie and TV tourism performance willingness tendency Thurstone's comparative Judgment Model post-modern era |
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