| 旅游电子商务研究述评 |
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| 引用本文： | 林德荣,郭晓琳.旅游电子商务研究述评[J].旅游学刊,2008,23(12). |
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| 作者姓名： | 林德荣 郭晓琳 |
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| 作者单位： | 1. 厦门大学管理学院旅游与酒店管理系,福建,厦门,361005
2. 浙江大学宁波理工学院经济与贸易分院,浙江,宁波,315100 |
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| 摘 要： | 旅游电子商务是当前旅游业发展的新趋势，也是学术界关注的一大热点。本文对国内外旅游电子商务的研究现状进行了回顾，着重评述了当前研究的几大方面：现状与对策、信息技术、电子商务在旅游企业的应用、旅游网站、旅游者消费行为，并在此基础上总结了目前国内研究的薄弱环节，对今后研究的发展方向提出建议。
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| 关 键 词： | 旅游电子商务 研究述评 |
A Review of Research on Tourism E-commerce |
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| LIN De-rong,GUO Xiao-lin.A Review of Research on Tourism E-commerce[J].Tourism Tribune,2008,23(12). |
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| Authors: | LIN De-rong GUO Xiao-lin |
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| Abstract: | Tourism e-commerce is a new trend of the current development of tourism industry and has become a hot topic among academic circle.The paper,while reviewing the present situation of study on tourism e-commerce both at home and abroad,emphatically comments on the following aspects:present state and countermeasures,informative technology,the application of e-commerce in tourism businesses,tourism websites and tourists' consuming behavior.Based on this,the paper sums up the weak points in current domestic study... |
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| Keywords: | tourism e-commerce study review |
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