旅游商品概念性定义与旅游纪念品的地方特色

目前国内学术界对旅游商品的概念还未达成共识。各种概念之间界限模糊，名称混用现象常见于各种文献。这一现状在一定程度上阻碍了学术交流和实践活动的开展。文章在对以往定义回顾和分析的基础上，重新界定了旅游商品的概念性定义。继而，对其外延进行了规范，其中包括旅游纪念品、日常用品(旅游前和途中购买)和免税商品三个部分。由此，旅游商品呈现出“集合性”和“角色性”的特点。文章认为地方特色是旅游纪念品的本质特征。最后指出地方特色研究将是旅游纪念品未来研究的重要领域。

Tourism Merchandise and Souvenirs:Discussion on the Conceptual Definitions and Local Features

In China, both the conceptual and technical definition of tourism merchandise remains ambiguous, which already has negative impacts on the tourism theoretical research and practice. Based on the review of literature concerning the tourism merchandise, a new definition is thereby given. It refers to not only the commodities a tourist buys during the tour, but also the stuff he purchases before the trip as preparation, including the souvenirs and duty - free goods. Yet food, drinks and any kind of buying with business purposes are excluded. According to this definition, tourism merchandise appears to be a "collective" and "role - playing" term. The core of the tourism merchandise is souvenir. Uniqueness is the intrinsic quality of souvenirs. The future research concerning local features is recommended at last.