| 论旅游饭店品牌建设的基本模式 |
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| 引用本文： | 邹益民,黄浏英.论旅游饭店品牌建设的基本模式[J].旅游学刊,2000,15(5):31-34. |
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| 作者姓名： | 邹益民 黄浏英 |
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| 作者单位： | 浙江大学旅游学院，杭州 310028 |
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| 摘 要： | 本文通过分析旅游饭店的市场背景，指出旅游饭店正经历一个以品牌为核心的微利竞争时代，并提出旅游饭店进行品牌建设的“四步曲”基本模式观念先导、晶牌诊断、品牌定位以及品牌扩散。
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| 关 键 词： | 旅游饭店 品牌建设 品牌模式 饭店品牌 |
| 文章编号： | 1002-5006(2000)05-0031-04 |
| 修稿时间： | 2000年6月10日 |
On the Basic Pattern of Brand Establishment in Hotels |
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| ZOU Yi min,HUANG Liu ying.On the Basic Pattern of Brand Establishment in Hotels[J].Tourism Tribune,2000,15(5):31-34. |
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| Authors: | ZOU Yi min HUANG Liu ying |
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| Abstract: | After analyzing the feature of the hotel marketing,the paper points out we have begun a new era characterized by scant profits,and in this era,the hotel marketing has got into a period of brand competition.The paper studies the basic pattern of brand establishment in hotels:firstly,we should change the concept,then we should diagnose the brand,thirdly,we should determine the nature of the brand,and lastly,we should publicize the brand. |
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| Keywords: | hotel the establishment of the brand the mode of the brand the brand in hotels |
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