两种类型旅游节事居民感知的比较研究——对泰安泰山国际登山节和东岳庙会的问卷调查

本文以泰安市传统的东岳庙会和泰山国际登山节为研究对象，探讨旅游地居民对不同类型日常重大节事的感知及其差异。结果显示，居民对两个节事各方面的积极影响都有明确认识。对于传统类型的东岳庙会，居民更看重其带来的社会文化利益；而对于现代类型的泰山国际登山节，提升地方形象的认知更强烈一些。从居民感知结果看，不同类型节事的功能特色已有一定分化，但远没有达到比较完善的程度，在旅游和社会发展方面的作用也还没有充分体现出来。要提高节事的举办质量和居民的积极性，应该在举办方式、政府及居民的参与方式和程度方面进行必要的改革。

A Comparative Study on Residents' Perception of Two Types of Tourism Festival Activities——Questionnaire of Mount Tai International Mounting Festival and Dongyue Temple Fair

The paper,taking Taian traditional Dongyue Fair and Mt.Tai International Mounting Festival as an object of study,discusses residents' perception of different types of major important daily festivals and their differences.The result shows that the residents have clear understanding of their positive influences.As to the traditional type of Dongyue Temple Fair,the residents lay stress on social and cultural benefits that it brings.As to modern type of Mt.Tai International Mounting Festival,the residents have ...