| 中国奖励旅游经营的特征、问题与思考——基于旅行社的访谈分析 |
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| 引用本文： | 李晓莉.中国奖励旅游经营的特征、问题与思考——基于旅行社的访谈分析[J].旅游学刊,2011,26(11):46-51. |
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| 作者姓名： | 李晓莉 |
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| 作者单位： | 中山大学旅游发展与规划研究中心,广东广州510275;广州大学旅游学院,广东广州510006 |
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| 基金项目： | 广州市哲学社会科学“十一五”规划课题资助(10B78)~~ |
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| 摘 要： | 文章在对广州市10家代表性旅行社的会奖负责人进行半结构性深度访谈的基础上,运用内容分析的方法,提炼出现阶段中国奖励旅游经营的特征与面临的共性问题,主要有：对奖励旅游的内涵认知国内更关注旅游成本的来源而不是活动的激励效果;购买方消费习惯不成熟、目的性不强、交易中平等沟通意识不够;奖励旅游中间商提供的产品创意性不强、组织结构不适应,管理科技含量低且与买方关系结合方式不稳定;供应商与中间商合作不稳定、服务灵活性不强且对目的地支持的依赖程度高。进一步指出,在中国传统文化下,重集体主义的奖励理念影响了消费意识;旅游业自身的结构性障碍及多重委托代理下的旅行社供应链地位不稳定造成行业的无序竞争与产品质量的难以控制;政府促进下的行业管理组织的成立是规范经营的重要途径。
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| 关 键 词： | 中国 奖励旅游 访谈 特征 问题 |
Features, Problems and Rethinking about China's Operation of Incentive Travel——Based on the Analysis of Interviews with Travel Services |
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| LI Xiao-li.Features, Problems and Rethinking about China's Operation of Incentive Travel——Based on the Analysis of Interviews with Travel Services[J].Tourism Tribune,2011,26(11):46-51. |
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| Authors: | LI Xiao-li |
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| Institution: | LI Xiao-li1,2(1.Center for Tourism Planning & Research,Sun Yat-sen University,Guangzhou 510275,China,2.School of Tourism,Guangzhou University,Guangzhou 510006,China) |
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| Abstract: | The paper,based on semi-structural and in-depth interviews with responsible persons in charge of incentive travel from ten representative travel services in Guangzhou,refines the features of the operation of China's incentive travel and problems at the present stage by applying content analysis.The results mainly include: as for the connotation identities of incentive travel,we pay more attention to the source of cost rather than the incentive effect of activities;consumptive habits on the part of buyers ar... |
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| Keywords: | China incentive travel interview feature problem |
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