云南省国际旅游业在大湄公河次区域中的地位分析--基于次区域国际游客离境调查

大湄公河次区域旅游合作正如火如荼地进行,次区域旅游合作为云南省旅游业发展提供了千载难逢的机遇.认识云南国际旅游在整个次区域中的地位对云南参与次区域合作是非常必要的,只有充分认识到自己在整个次区域中所处的地位和不足,才能使今后的工作有的放矢,不断向旅游强省的目标迈进.本文基于次区域游客的离境调查,从旅游者情况(年龄结构、客源地)、游客的旅游特征(旅游目的、停留天数、旅游花费、入住方式、旅游方式)、游客评价(旅游资源/设施评价、满意度评价)三方面分析了云南省国际旅游在整个次区域中的地位.

A Status Analysis of Yunnan International Tourism in the Greater Mekong Subregion--Based on the Exit Survey

The GMS tourism cooperation is being carried on like raging fire now,which has provided a gloden opportunity for the growth of tourism industry in Yunnan Province.It is very necessary to know the status of Yunnan international tourism in the subregional cooperation.Only if we do so,can we have a definite object in view and continuously stride forward towards our goal.Based on the exit survey,the paper analyses the topic from demographic information,(age,place of origin);characteristies of the trip(purpose for the visit,length of stay,expenditure,mode of accommodations,ways of travel);evaluation of the tourists(rating of tourism resources and facilities,overall satisfaction).