| 旅游区域的形象竞合研究——以中国香格里拉四川片区为例 |
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| 引用本文： | 黄文,王挺之.旅游区域的形象竞合研究——以中国香格里拉四川片区为例[J].旅游学刊,2008,23(10). |
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| 作者姓名： | 黄文 王挺之 |
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| 作者单位： | 1. 四川大学旅游学院,四川,成都,610064;波士顿大学人类学系,美国,波士顿,02215
2. 四川大学旅游学院,四川,成都,610064;四川大学历史文化学院,四川,成都,610064 |
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| 基金项目： | 国家985工程二期南亚与中国藏区研究创新基地资助项目
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| 摘 要： | 本文在总结国内外旅游形象30年来的研究基础上,以中国香格里拉四川片区为案例,立足甘孜州、凉山州和攀枝花市3个地区的旅游资源和市场竞争,研究旅游形象的竞合关系,探讨政府、企业和社区以可持续发展链条,形成旅游形象核心竞争力的发展策略.
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| 关 键 词： | 区域 形象 竞合 可持续发展链条 |
A Study on the Image Competition in Tourist Regions——A Case Study of Shangri-la, Sichuan Area |
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| HUANG Wen,WANG Ting-zhi.A Study on the Image Competition in Tourist Regions——A Case Study of Shangri-la, Sichuan Area[J].Tourism Tribune,2008,23(10). |
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| Authors: | HUANG Wen WANG Ting-zhi |
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| Institution: | HUANG Wen 1,2,WANG Ting-zhi 1,3 (1.Tourism Department,Sichuan University,Chengdu 610064,China,2.Anthropology Department,Boston University,Boston 02215,USA,3.History , Culture School,China) |
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| Abstract: | The paper,based on the theory of tourism image both at home and abroad in the past thirty years,takes Shangri-la,Sichuan area as a study case,with the focus on tourism resources and tourism market.It tries to study the competition of tourism image and give strategic implications for the government,enterprises and community so as to form the key competitiveness of tourism image with a sustainable chain. |
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| Keywords: | region image competition sustainable chain |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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