| 北京“老字号”餐饮企业生存现状分析与成长机制研究 |
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| 引用本文： | 张玉凤.北京“老字号”餐饮企业生存现状分析与成长机制研究[J].旅游学刊,2009,24(1). |
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| 作者姓名： | 张玉凤 |
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| 作者单位： | 北京联合大学旅游学院,北京,100101 |
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| 基金项目： | 北京联合大学北京学研究基地资助项目 |
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| 摘 要： | 在当前竞争激烈的餐饮市场中,"老字号"餐饮企业既面临严峻的生存考验,又面临难得的成长机遇,如何抓住机遇实现快速成长就成为企业界和理论界共同关心的问题.本文通过SWOT模型分析了北京"老字号"餐饮企业的生存现状,并在此基础上提出了有助于实现"老字号"快速成长的"三元互动"的良性运行机制.从而促进"老字号"餐饮企业生存和成长,并为政府的相关决策提供理论依据.
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| 关 键 词： | "老字号" 餐饮企业 成长机制 |
An Analysis of the Current Situation of Beijing Time-honored Catering Enterprises and Study on Their Growth Mechanism |
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| ZHANG Yu-feng.An Analysis of the Current Situation of Beijing Time-honored Catering Enterprises and Study on Their Growth Mechanism[J].Tourism Tribune,2009,24(1). |
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| Authors: | ZHANG Yu-feng |
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| Institution: | Institute of Tourism;Beijing Union University;Beijing 100101;China |
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| Abstract: | In the current fierce catering market competition,time-honored catering enterprises are not only facing tough test for survival,but also confronting rare chance for growth. How to grasp the opportunity and achieve rapid growth has become a problem of mutual concern among both industries and theoretical circle. The paper makes an analysis of the present situation of Beijing time-honored catering enterprises by adopting SWOT model. Based on this,the paper puts forward the benign operating mechanism of "three-... |
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| Keywords: | time-honored shop catering enterprise growth mechanism |
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