论我国经济型饭店发展的产业示范意义

本文讨论了我国经济型饭店发展的产业示范意义。对于民族饭店业而言，经济型饭店的示范意义在于以品牌为中心建立了产品形象、通过跨地域经营获得规模经济以及采用多模式扩张提高增长速度。对于整个中国饭店业而言，经济型饭店的示范意义在于通过产品差异化创新获得了很好的绩效。认识到这些意义，我们可以从更具有战略性的高度去看待今天中国经济型饭店的发展。

On the Industrial Exemplary Significance of the Development of Economical-type Hotels in China

The paper mainly discusses the industrial exemplary significance of the development of China's economical-type hotels.So far as native hospitality industry is concerned,the key implication lies in establishing product image with brands as the center,gaining large-scale production through transregional operation and raising high speed of increase by adopting multi-mode expansion.As for China's hospitality industry as a whole,the economical-type hotels can obtain excellent performance through the innovation of product differentiation.Based on this,we can look at the development of China's economical-type hotels with a more strategic view.