浅议社会表象理论(Social RePresentation Theory)在旅游学研究中的应用

旅游作为一门跨多个学科领域的应用科学，其学科发展往往会涉及社会学、心理学、人类学、地理学等各相关学科的研究成果。而目前旅游学研究中具体实证研究有余而基础理论工作相对不足的局面已经阻碍了旅游学作为一个学科体系的确立、完善和向前发展。本文试对社会心理学中新兴的“社会表象理论”(Social Representation Theory)以及近年来国外学术界将该理论引入旅游学研究的基本情况作一个简单的介绍，以期能够为国内旅游学界的相关研究工作起到一点参考作用。

Several Issues on the Application of Social Representation Theory in Tourism Research

As a multi - subject application science, the study of tourism often absorbs the newest research fruits from many other subjects, say sociology, psychology, anthropology, as well as geography and so on. However, at the present time, the complexion of the relative lack of basic theories has begun to block the establishment and development of the tourism study as a subject system. In order to contribute to the effort of enriching the theory based on tourism research, the present article attempts to make a brief introduction to the newly emerging "Social Representation Theory" in social psychology and the application of this theory in tourism study.