Evaluating museum visitor experiences based on user-generated travel photos |
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Authors: | Huy Quan Vu Ben Haobin Ye Gang Li Rob Law |
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Institution: | 1. Center for Applied Informatics, Victoria University, Vic 3011, Australia;2. Department of Hospitality and Service Management, School of Business, Sun Yat-sen University, 510275, China;3. School of Information Technology, Deakin University, Vic 3125, Australia;4. School of Hotel &5. Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong |
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Abstract: | ABSTRACTThis research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums. |
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Keywords: | Museum visitor experience Flickr geotagged photos visiting pattern user generated content |
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