Attractiveness Analysis of European Tourist Cities |
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Authors: | Josep-Francesc Valls Joan Sureda Gerard Valls-Tuñon |
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Institution: | 1. josepf.valls@esade.edu |
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Abstract: | Starting from the field work in seven European countries, the paper identify Europeans’ attitudes towards and preferences for European cities. The purpose here is to show whether a city’s tourist attraction is linked solely with a given holiday format (city-break; 1-2 night stay; short holiday; 3-4 night stay; long holiday; 8-night stay or longer) or not.The results helped in the interpretation of contemporary urban tourism flows in Europe, offering a broader vision of such flows and furnishing useful data for city strategic planning to boost competitiveness. |
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Keywords: | City competitiveness city marketing city break urban tourism European lifestyles |
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