Residents' Participation in Events,Events Image,and Destination Image: A Correspondence Analysis |
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| Authors: | Patrícia Oom do Valle Júlio Mendes Manuela Guerreiro |
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| Institution: | 1. Economics of the Research Centre for Spatial and Organizational Dynamics (CIEO) at the University of Algarve in Faro , Portugal pvalle@ualg.pt;3. Economics of the Research Centre for Spatial and Organizational Dynamics (CIEO) at the University of Algarve in Faro , Portugal;4. Economics at the University of Algarve in Faro, Portugal;5. and the Centre for Social Studies at the University of Coimbra in Coimbra , Portugal;6. the Centre for Social Studies at the University of Coimbra in Coimbra , Portugal |
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| Abstract: | The Algarve, the most renowned Portuguese destination, is usually associated with its main tourist product, sun and beach. In 2007, the Portuguese government launched a program of events called Allgarve, intending to reposition the destination image. Conceived from the tourists' perspective, the Allgarve program was not initially welcomed by residents. Based on data from 384 questionnaires applied to residents in the region, this study examines the dimensions of the Algarve image and the Allgarve image, and shows how participation in Allgarve events is affecting both. The conclusions from this study reinforce the relevance of residents' participation in events in supporting repositioning strategies of a destination image. |
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| Keywords: | Events destination image events image residents coastal destinations Algarve |
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