Tourist demand characterization. Andean cultural festival Inti Raymi (Ecuador) |
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Authors: | Mauricio Carvache-Franco José Luís Borja Morán Daniel Contreras Moscol |
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Institution: | 1. Universidad Espíritu Santo-Ecuador, Samborondon, Ecuador;2. Escuela Superior Politécnica del Litoral, Facultad de Ingeniería Marítima, Ciencias Biológicas Oceánicas y Recursos Naturales, Guayaquil, Ecuador;3. Escuela Superior Politécnica del Litoral, Centro de Emprendedores CEEMP, Guayaquil, Ecuador |
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Abstract: | The present empirical work was carried out in situ and using a questionnaire it tries to analyze the demand of the “Inti Raymi” cultural festival, the motivations and satisfaction of its visitors. This festival is held once a year at the Archaeological Complex of Ingapirca located in the province of Cañar in Ecuador. It is a symbol of gratitude of the Andean community to the “Taita Inti” (Father Sun) and the “Paccha Mama” (Mother Earth) for the kindness to allow a good production and harvest of traditional products. During the investigation it was found that the main motivations for attending were: enjoy the culture of Ingapirca, attend an Andean Folk Festival, fun and relaxation. In addition, the results show a high satisfaction of the tourists in the Festival. |
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Keywords: | Cultural festivals demand folklore ingapirca motivations |
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