Exploring the motivations to use online meal delivery platforms: Before and during quarantine |
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| Institution: | 1. William F. Harrah College of Hospitality Management, University of Nevada Las Vegas, 4505S. Maryland Parkway, Suite 351, Las Vegas, NV 89154, United States;2. William F. Harrah College of Hospitality Management, University of Nevada Las Vegas, 4505S. Maryland Parkway, Suite 370, Las Vegas, NV 89154, United States;3. Department of Accounting and Finance, Faculty of Business and Communication Studies, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta T3E 6K6, Canada;4. William F. Harrah College of Hospitality Management, University of Nevada Las Vegas, 4505S. Maryland Parkway, Las Vegas, NV 89154, United States;1. Indian Institute of Management Ranchi, Ranchi, Jharkhand, India;2. Department of Industrial Engineering and Management, Aalto University, Finland;3. Optentia Research Focus Area, North-West University, South Africa;1. Big Data Research Center, School of Business at Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 02447, South Korea;2. Graduate School of Business, Seoul National University, 1 Gwanak-Ro, Seoul, 08826, South Korea;1. Department of Food & Beverage Management, Taipei University of Marine Technology, No. 212, Section 9, Yen Ping N., Taipei 111, Taiwan, ROC;2. Department of Hospitality Management, Ming Chuan University, No. 5 De Ming Rd., Gui Shan District, Taoyuan 333, Taiwan, ROC |
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| Abstract: | Online meal delivery platforms (OMDPs), like UberEats, have received more attention since quarantine was established to prevent the spread of COVID-19. The research into antecedents of satisfaction and continuous usage intention for OMDPs, in general, is under researched. The current study compared the antecedents of satisfaction before quarantine to the antecedents during quarantine through the lens of Expectation-Confirmation Theory. Through multiple regression analyses, the researchers found that before quarantine, sharing economy ethos, price-value, food quality, ease of use and confirmation of beliefs had a significant impact on satisfaction while during quarantine, food quality, service speed, ease of use, and confirmation of beliefs were significant. Practical and theoretical implications are discussed. |
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| Keywords: | Expectation confirmation theory Online meal delivery service Restaurants Sharing economy ethos |
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