Exploring the links among corporate social responsibility,reputation, and performance from a multi-dimensional perspective |
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| Institution: | 1. Departament of Applied Economics I, University of Seville, Seville, Spain;2. Department of Business Administration and Marketing, University of Seville, Seville, Spain;3. Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China;4. Rosen College of Hospitality Management, University of Central Florida, Orlando, United States;5. WSB University, Wrocław, Poland;1. College of Management and Economics, Tianjin University, 92 Weijin Street, Tianjin, China;2. Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macao, China;3. Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau, Macao, China;4. College of Tourism and Service Management, Nankai University, 38 Tongyan Road, Tianjin, China;1. Department of Strategy, Excelia Business School – CERIIM, 102 rue de Coureilles, 17000 La Rochelle, France;2. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Wallace Hall 355, 295 West Campus Drive, Blacksburg, VA 24061, USA;3. SME and Tourism, Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Karl-Rahner-Platz 3, 6020 Innsbruck, Austria;4. Faculty of Economics & Management, Free University of Bozen-Bolzano, Piazza Università 1, 39100 Bolzano, Italy;1. Division for Management in Health and Sport Tourism, UMIT Tirol - Private University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnöfer-Zentrum 1, 6060 Hall in Tirol, Austria;2. Department of Strategy, Excelia Business School – CERIIM, 102 Rue de Coureilles, 17000 La Rochelle, France;3. Department of Strategy, Marketing and Tourism, University of Innsbruck, Karl-Schönherr-Straße 3, 6020 Innsbruck, Austria;1. College of Management, Metropolitan State University, 1501 Hennepin Ave., Minneapolis, MN 55403-1897, USA;2. Independent Researcher, Kowloon, Hong Kong;3. Rosen College of Hospitality Management The University of Central Florida, FL 32819, USA;4. WSB University in Wrocław, Ul. Fabryczna 29-31, 53-609 Wrocław, Polska / Poland;1. Coventry University. Priory St, Coventry CV1 5FB, United Kingdom;2. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal;3. School of Hospitality Management, The Pennsylvania State University, USA: 201 Mateer Building, University Park, PA 16802, United States |
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| Abstract: | This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial least squares equation modelling (PLS-SEM) was employed for a causal-predictive analysis. Study results reveal that CSR practices influence hotel reputation as seen from both international and local perspectives. CSR and reputation influence performance dimensions (accounting-based performance, market-based performance, and non-financial performance) differently. The research findings offer specific theoretical and practical implications for hotel managers. |
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| Keywords: | Corporate social responsibility Reputation Financial performance Non-financial performance Hotel industry China |
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