Coopetition strategies for competitive intelligence practices-evidence from full-service hotels |
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| Institution: | 1. College of Management, Metropolitan State University, 1501 Hennepin Ave., Minneapolis, MN 55403-1897, USA;2. Independent Researcher, Kowloon, Hong Kong;3. Rosen College of Hospitality Management The University of Central Florida, FL 32819, USA;4. WSB University in Wrocław, Ul. Fabryczna 29-31, 53-609 Wrocław, Polska / Poland;1. Department of Nutrition and Health Sciences, University of Nebraska, Lincoln, 104J Leverton Hall, Lincoln, NE 68583, USA;2. Hospitality Management, University of Missouri, 231 Gentry Hall, Columbia, MO 65211, USA;1. College of Management and Economics, Tianjin University, 92 Weijin Street, Tianjin, China;2. Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macao, China;3. Asia-Pacific Academy of Economics and Management, Faculty of Business Administration, University of Macau, Macao, China;4. College of Tourism and Service Management, Nankai University, 38 Tongyan Road, Tianjin, China;1. Coventry University. Priory St, Coventry CV1 5FB, United Kingdom;2. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal;3. School of Hospitality Management, The Pennsylvania State University, USA: 201 Mateer Building, University Park, PA 16802, United States |
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| Abstract: | Our study investigates how coopetition strategies can influence hotels’ competitive intelligence (CI) practices to achieve a stronger competitive advantage. In-depth interviews were conducted with 39 hoteliers from 22 hotel groups in Hong Kong. Participating hotels employed different kinds of CI activities, though they were unaware of this concept. In particular, internal customer intelligence was added to integrated intelligence to better describe CI in the service sector. Still, investing in CI can be expensive and time-consuming since it requires hoteliers to align all insights from their respective intelligence pools toward building a holistic understanding of the results. We propose coopetition as a strategic approach allowing hotels to construct collective actions around CI without losing individual competitiveness. Actual coopetition in CI was only found between sister properties. Hence, we propose a coopetition model in which hotels can collaborate and compete in CI at an inter-organizational level via focusing on sharing open-source information and knowledge. |
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| Keywords: | Competitive intelligence Integrated intelligence Coopetition strategy Hotel industry |
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