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Too close to work together? Identity conflicts induced by coworker friendships in cyberspace
Institution:1. Faculty of Business Administration, University of Macau, Macau, China;2. School of Hospitality Management, Macao Institute for Tourism Studies, F201A Colina de Mong-Ha, Macao, China;3. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuhai, China;1. Division for Management in Health and Sport Tourism, UMIT Tirol - Private University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnöfer-Zentrum 1, 6060 Hall in Tirol, Austria;2. Department of Strategy, Excelia Business School – CERIIM, 102 Rue de Coureilles, 17000 La Rochelle, France;3. Department of Strategy, Marketing and Tourism, University of Innsbruck, Karl-Schönherr-Straße 3, 6020 Innsbruck, Austria;1. School of Management, University of Bradford, Richmond Road, Bradford BD7 1DP, West Yorkshire, UK;2. College of Professional and Continuing Education, The Hong Kong Polytechnic University, 9 Hoi Ting Road, Yau Ma Tei, Kowloon, Hong Kong;3. School of Tourism Management, Sun Yat-sen University, Tangzhou Rd. 1, Zhuhai 519082, China;1. School of Economics and Management, Inner Mongolia University of Technology, Huhhot, Inner Mongolia, China;2. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuihai Campus, Zhuhai, China;3. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd, Kowloon, Hong Kong, China;4. Oxford School of Hospitality Management, Business School, Oxford Brookes University, Oxford OX3 0BP, United Kingdom
Abstract:The meteoric rise in the popularity of social networking sites (SNSs) has connected many employees with their contacts from work. However, clashes are catalyzed when individuals’ professional identities collide with their social ones. This paper aims to explore hotel employees’ identity conflicts stemming from cross-boundary friendships. Building on cognitive dissonance theory and conservation of resources theory, a multilevel model is proposed to examine how befriending colleagues on SNSs induces unfavorable workplace consequences through the mediation effect of identity conflict. The model further scrutinizes whether task interdependence intensifies this negative spillover. This study probes a novel identity issue aroused by SNS interactions in a professional context and advances research on interpersonal dynamics in organizations. It also provides new insights on the role of team-level situational factors. The results generate managerial implications for hotels and employees, suggesting that both groups should be better prepared for possible dilemmas embedded in cross-boundary relationships.
Keywords:Social networking site  Identity conflict  Task interdependence  Boundary management  Cognitive dissonance theory
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