STHRSCAPE: Developing and validating a collaborative economy based short-term hospitality rental servicescape scale |
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| Institution: | 1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu, Sichuan Province, 611130, China;2. School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA, 99163, USA;3. Senior Research Fellow, School of Tourism & Hospitality, University of Johannesburg, South Africa;1. Conrad N. Hilton College of Hotel & Restaurant Management, University of Houston, 4450 University Dr. #227, Houston, TX, 77204, United States;2. Department of Hotel Management, Cheju Halla University, 28 Halladae-gil, Heungeop-myeon, Wonju-si, Gangwon-do, South Korea;3. Chaplin School of Hospitality & Tourism Management, Florida International University, Biscayne Bay Campus, 3000 Northeast 151 Street, North Miami, LF, 33181, United States;1. Dedman College of Hospitality Management, Florida State University, Tallahassee, FL, 32306-2541, United States;2. Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, Houston, TX, United States;3. School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, SC, 29208, United States;1. College of Management, Shenzhen University, Shenzhen, China;2. School of Management, Xiamen University, Xiamen, China;3. Organizational Behavior and Human Resource Management Department, China Europe International Business School (CEIBS), Shanghai, China;4. Faculty of Business and Economics, The University of Hong Kong, Hong Kong, China;5. School of Management, CISME, Zhijiang College, Zhejiang University of Technology, Hangzhou, China;1. School of Hospitality Leadership, College of Business, East Carolina University, Rivers West 311, Greenville, NC 27858-4353, USA;2. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd., Orlando, FL 32819, USA;1. ESSEC Business School, 95021, Cergy Pontoise Cedex, France;2. NYU School of Professional Studies, Jonathan M. Tisch Center of Hospitality, New York, NY, 10003, United States |
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| Abstract: | This study develops a culture-specific servicescape measurement scale for collaborative economy based short-term hospitality rentals (STHRs) from a Chinese customer perspective, as some of the servicescape measures developed from a Western consumer perspective may not be applicable to Chinese consumers due to cultural differences. Dimensions of the servicescape of collaborative economy based STHRs (STHRSCAPE) were identified after text analytics of a total of 31,584 reviews for 6313 SHTRs. These dimensions were tested on Chinese STHRs customers using three sets of data. The findings revealed that the STHRSCAPE scale has two main dimensions, namely, the physical servicescape and the social servicescape. The physical servicescape dimension has 12 subdimensions, while the social servicescape dimension has four subdimensions. The STHRSCAPE scale developed in this study is expected to help hosts and marketers on both international and local STHR platforms to better understand the key aspects of physical and social servicescape dimensions that are valued by Chinese consumers. |
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| Keywords: | Collaborative economy Lodging Accommodations China Chinese consumers STHRSCAPE |
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