Environmental Actions and Consumer Participation: Which Impacts on Brand Relationship? The Multiple Realities of the Hospitality Sector |
| |
| Institution: | 1. École des Sciences de Gestion de l’Université du Québec à Montréal (ESG UQAM), 320, rue Sainte-Catherine Est, Montréal, QC, H2X 3X2, Canada;2. University of Perpignan, CRESEM (EA 7397), 52 avenue Paul Alduy, 66860, Perpignan, France;3. École de Gestion de l’Université du Québec à Trois-Rivières (EGUQTR), 3351, boulevard des Forges, Trois-Rivières, QC, G9A 5H7, Canada;1. Faculty of Economics and Business Administration, Ruppin Academic Center, Israel;2. Paris School of Business, France;1. Department of Hotel and Tourism Management, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, Israel;2. Hospitality and Tourism Program, Pamplin College of Business, Virginia Polytechnic Institute and State University, Israel;3. Department of Hotel and Tourism Management, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev, P.O. Box 653, Beer-Sheba 84105, Israel |
| |
| Abstract: | This paper focuses on the complex causal relationships between consumers’ attitude towards environmental actions, their participation in the hospitality supply and their brand relationship from different perspectives. These relationships are modelled by using fuzzy-set Qualitative Comparative Analysis (fsQCA) on a sample of hotels. The findings show that for each kind of participation, attitude of consumer regarding environmental actions appears to be a necessary condition. Various paths are identified to explain consumer brand relationship in budget and luxury hotels. The models have a good predictive validity and provide useful recommendations in the understanding of consumer behaviors. |
| |
| Keywords: | Environmental Actions Consumer Participation Brand Relationship fsQCA Hospitality |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
