Developing and validating a mobile catering app success model |
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| Institution: | 1. Department of Information Management, National Changhua University of Education, No.2, Shi-Da Road, Changhua, 500, Taiwan;2. Department of Industrial and Information Management, National Cheng Kung University, No.1, University Road, Tainan City, 701, Taiwan;3. Department of Business Administration, Fu Jen Catholic University, No.510, Zhongzheng Road, Xinzhuang District, New Taipei City 24205, Taiwan;1. Faculty of Business and Economics (HEC), Department of Information Systems, University of Lausanne, CH-1015 Lausanne, Switzerland;2. Faculty of Law, Business and Economics, Chair of Information Systems and Strategic IT Management, University of Bayreuth, Wittelsbacherring 10, 95447 Bayreuth, Germany;3. DEKRA Automobil GmbH, Abt.: AP4 Entwicklung Technik/Fahrzeugprüfwesen, Handwerkstr. 15, HV-0370 Stuttgart, D-70565 Stuttgart, Germany;1. Department of Marketing, Kainan University, No. 1 Kainan Road, Luchu, Taoyuan County 33857, Taiwan;2. Department of International Business, Hsing Wu University, No. 101, Sec. 1, Fenliao Rd., LinKou District, New Taipei City 24452, Taiwan;3. Graduate Institute of Digital Learning and Education, National Taiwan University of Science and Technology, No. 43, Sec. 4, Keelung Rd., Taipei 10607, Taiwan;1. Auburn University Montgomery, College of Business, Alabama, USA;2. Asian Institute of Management, Paseo de Roxas, Makati, Philippines;1. University of Central Florida, Rosen College of Hospitality Management, Orlando, FL 32819, USA;2. College of Hospitality and Tourism Leadership, University of South Florida Sarasota-Manatee, 8350?N. Tamiami Trail, Sarasota, FL 34243, USA;3. Florida Atlantic University, Department of Marketing, 777 Glades Rd., Boca Raton, FL, 33431, USA;1. College of Business and Economics, Shenyang Aerospace University, Shenyang, 110136, China;2. Department of Hospitality, Tourism and Event Management, San Jóse State University, San Jóse, CA, 95192, USA |
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| Abstract: | This study develops and validates a mobile catering app success model based on the e-commerce system success model and marketing literature. Specifically, a research model which describes the relationships among system quality, information quality, service quality, product quality, perceived price, perceived promotions, perceived value, user satisfaction, intention to reuse, and eWOM is examined. Data collected from an online survey are analyzed against the research model using PLS-SEM. The results indicate that product quality, perceived price, perceived promotions, and eWOM can be added to the e-commerce system success model to form a mobile catering app success model. Additionally, the findings show that perceived value influences eWOM more strongly than does user satisfaction while user satisfaction affects intention to reuse more strongly than does perceived value. The findings of this study provide several important theoretical and practical implications for developing a successful mobile catering app. |
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| Keywords: | Mobile catering app E-commerce system success model Product quality Perceived price Perceived promotions eWOM |
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