| 企业并购浪潮成因与作用浅析 |
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| 引用本文： | 邬盛根. 企业并购浪潮成因与作用浅析[J]. 华东经济管理, 2001, 15(2): 64-65 |
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| 作者姓名： | 邬盛根 |
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| 作者单位： | 安徽大学工商管理学院, |
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| 摘 要： | 随着我国社会经济不断发展和买方市场的形成，商业广告的营销环境和广告效果发生了巨大变化， 许多企业开始反省商业广告在市场促销中的真正价值。消费者偏好研究应该是商业广告理性的传播导向。
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| 关 键 词： | 广告 消费者偏好 传播 营销环境 |
| 文章编号： | 1007-5097(2001)02-0064-02 |
| 收稿时间： | 2001-03-15 |
| 修稿时间： | 2001-03-15 |
Consumer's preference: the communication orientation of commercials |
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| WU Sheng-gen. Consumer's preference: the communication orientation of commercials[J]. East China Economic Management, 2001, 15(2): 64-65 |
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| Authors: | WU Sheng-gen |
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| Affiliation: | School of Business and Management, Anhui University, Hefei 230039, China |
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| Abstract: | With the economic growth of our country and the development of the buyer's market, great changes have taken place for the marketing environment and effectiveness of commercials.Many enterprises have begun to review the role of commercials in the market- ing process. The study of the consumer's preference should be the communication orientation of rational commercials. |
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| Keywords: | commercials consumer's preference communication marketing environment |
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