| 区域品牌建设中存在的问题及对策 |
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| 引用本文： | 洪秀华. 区域品牌建设中存在的问题及对策[J]. 华东经济管理, 2006, 20(9): 118-121 |
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| 作者姓名： | 洪秀华 |
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| 作者单位： | 福建工程学院,经济管理系,福建,福州,350014 |
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| 摘 要： | 企业集群的发展和壮大,成为中国区域经济增长的加速器,创建区域品牌,做大做强企业集群,是迅速发展壮大县域经济的有效途径.文章分析了当前区域品牌存在的三种模式,通过对我国区域品牌建设过程中存在的主要问题进行分析,提出了培育和发展区域品牌的对策和建议.
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| 关 键 词： | 区域品牌 企业集群 对策 |
| 文章编号： | 1007-5097(2006)09-0118-04 |
| 收稿时间： | 2006-04-17 |
| 修稿时间： | 2006-04-17 |
On the Existing Problem and Countermeasures in the Building of Regional Brand |
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| HONG Xiu-hua. On the Existing Problem and Countermeasures in the Building of Regional Brand[J]. East China Economic Management, 2006, 20(9): 118-121 |
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| Authors: | HONG Xiu-hua |
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| Affiliation: | Economic Management Department,Fujian University of Technology,Fuzhou 350014,China) |
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| Abstract: | The development and growth of enterprise cluster has become an acceleration of regional economic growth in China.The building of regional brand,making enterprise cluster big and powerful has been an effective way to develop the country economy rapidly.This article analyses three mode existing in present regional brand.Through the analyses of the main problems in the building of regional brand,the author put forward some countermeasure and suggestions in fostering and developing regional brand. |
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| Keywords: | regional brand enterprise cluster countermeasure |
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