| 我国经济型酒店服务质量的IPA分析——以如家快捷与锦江之星为调查对象 |
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| 引用本文： | 巫景飞. 我国经济型酒店服务质量的IPA分析——以如家快捷与锦江之星为调查对象[J]. 华东经济管理, 2007, 21(11): 95-98 |
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| 作者姓名： | 巫景飞 |
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| 作者单位： | 上海大学,产业经济研究中心,上海,20044 |
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| 基金项目： | 上海市高校选拔培养优秀青年教师科研专项基金资助 |
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| 摘 要： | 经济型酒店正在成为中国旅游行业的投资热点。目前我国经济型酒店的服务质量如何,与消费者期望的差距何在?这都是经济型酒店管理者关心的问题。文章运用IPA(Importance-Performance analysis)分析工具,基于对中国两家领先的连锁经济型酒店——如家快捷和锦江之星的研究,探索了上述问题的答案,并对我国经济型酒店的服务品质改善给出了相应建议。
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| 关 键 词： | 经济型酒店 IPA分析 服务质量 |
| 文章编号： | 1007-5097（2007）11-0095-04 |
| 收稿时间： | 2007-07-11 |
| 修稿时间： | 2007-07-11 |
IPA On the Economy Hotel Service Quality in China——Based on the Survey of Home Inn & Jinjiang Inn |
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| WU Jing-fei. IPA On the Economy Hotel Service Quality in China——Based on the Survey of Home Inn & Jinjiang Inn[J]. East China Economic Management, 2007, 21(11): 95-98 |
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| Authors: | WU Jing-fei |
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| Affiliation: | Industrial Economics Research Center; Shanghai University; Shanghai 200444; China |
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| Abstract: | In recent years,with the development of Chinese economy,tourism market grows so quickly,and more and more budget hotels have bee emerging.But how about service quality of these new form hotel,and what is the real expectation from domestic customers? Until now,no enough empirical evidence had been given by researchers.Selecting two leading budget hotels in China,Home inn and Jinjiang inn as survey samples,this paper makes an IPA analysis on the twenty six service quality attributes,then gives some suggestion... |
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| Keywords: | economy hotel IPA service quality |
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