| 酒店应用客户关系管理存在的问题及其解决对策 |
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| 引用本文： | 王立新. 酒店应用客户关系管理存在的问题及其解决对策[J]. 华东经济管理, 2006, 20(4): 81-83 |
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| 作者姓名： | 王立新 |
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| 作者单位： | 中国科学技术大学,管理学院,安徽,合肥,230026 |
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| 摘 要： | 随着我国酒店业的不断发展,酒店之间的竞争越来越激烈,在这种情况下,建立并维持与顾客的良好关系是酒店成功的基本保证.客户关系管理(CRM)为酒店管理带来了生机和活力,它代表着优质的客户关系、有效的机构组织、规范的行业制度以及稳定的经营业绩;它帮助酒店在竞争中清醒的判断和果断的行事,掌握市场的动向.
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| 关 键 词： | 酒店 顾客关系管理 问题 对策 |
| 文章编号： | 1007-5097(2006)04-0081-03 |
| 收稿时间： | 2006-02-01 |
| 修稿时间： | 2006-02-01 |
The Problems and Countermeasure for the Application of CRM in Hotel |
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| WANG Li-xin. The Problems and Countermeasure for the Application of CRM in Hotel[J]. East China Economic Management, 2006, 20(4): 81-83 |
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| Authors: | WANG Li-xin |
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| Affiliation: | School of Management,USTC,Hefei 230026,China) |
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| Abstract: | Along with the unceasing development of hotel industry,the competition in thotels is more and more intense.In this situation,the establishment and maintenance of good relationships between the customers and hotel are the base of the hotel's success.As CRM represents high-quality customer's relationship,effective organization,canonical trade system and steady business performance,it brings the vital force and energy for the hotel management.CRM helps hotel judge soberly,act resolutely and guides the tendency of the market in the competition. |
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| Keywords: | hotel CRM problems countermeasure |
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