| 安徽移动服务差异分析及改进策略探讨 |
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| 引用本文： | 王俊,. 安徽移动服务差异分析及改进策略探讨[J]. 华东经济管理, 2007, 21(9): 18-20 |
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| 作者姓名： | 王俊 |
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| 作者单位： | 安徽广播电视大学,安徽,合肥,230022 |
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| 摘 要： | 服务质量是决定服务性企业营销效果、经济收益的最重要因素.文章借助于服务质量差异模型对安徽移动服务质量现状进行了深刻分析,从服务过程质量管理与控制角度分析,提出了增强服务意识、提高服务技巧、加大服务有形展示的力度、管理顾客等质量改进策略.
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| 关 键 词： | 安徽移动 服务质量 质量改进 差异分析 |
| 文章编号： | 1007-5097（2007）09-0018-03 |
| 收稿时间： | 2007-05-18 |
Analysis of the Differential Services of Anhui Mobile Company and the Improving Measures |
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| WANG Jun. Analysis of the Differential Services of Anhui Mobile Company and the Improving Measures[J]. East China Economic Management, 2007, 21(9): 18-20 |
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| Authors: | WANG Jun |
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| Affiliation: | Anhui TV University; Hefei 230022; China |
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| Abstract: | The quality of service is the most important element in determining a service enterprise's sales result and economic profits.This thesis analyzes the present service quality of Anhui Mobile Company with the help of the service quality differential analyzing model.From the perspective of process regulating and monitoring,the following service quality improving strategies are put forward: strengthening service awareness,improving service skills,enlarging service presentation and publicizing,and administering ... |
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| Keywords: | Anhui Mobile Company service quality quality improvement differential analysis |
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