| 旅游企业合作营销的风险及规避 |
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| 引用本文： | 张文喜. 旅游企业合作营销的风险及规避[J]. 华东经济管理, 2006, 20(3): 152-153 |
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| 作者姓名： | 张文喜 |
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| 作者单位： | 上海科学技术职业学院,上海,201800 |
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| 摘 要： | 面临动态的内外部环境,旅游企业经营困难.有学者指出合作营销是旅游企业经营的成功之道,但旅游企业的合作营销实践表明旅游企业面临着新的风险.文章分析了旅游企业进行合作营销时可能会遇到的风险,并着重论述如何规避由合作营销带来的风险.
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| 关 键 词： | 合作营销 旅游企业 风险 规避 |
| 文章编号： | 1007-5097(2006)03-0152-02 |
| 收稿时间： | 2006-02-13 |
| 修稿时间： | 2006-02-13 |
The Risks and Evasion of Tourism Enterprises' Cooperative Marketing |
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| ZHANG Wen-xi. The Risks and Evasion of Tourism Enterprises' Cooperative Marketing[J]. East China Economic Management, 2006, 20(3): 152-153 |
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| Authors: | ZHANG Wen-xi |
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| Affiliation: | Shanghai College of Science & Technology,Shanghai 201800,China) |
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| Abstract: | Tourism enterprises go very hard due to the changing domestic and foreign environments.Though some experts pointed out that one way to successfully run the tourism enterprises is cooperative marketing,the practice of cooperative marketing in tourism confronted with new risks.This paper analyzes these risks and suggests possible ways to evade these risks. |
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| Keywords: | cooperative marketing tourism enterprises risks evasion |
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