| 国有商业银行个人业务营销体系建设 |
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| 引用本文： | 王静芳. 国有商业银行个人业务营销体系建设[J]. 华东经济管理, 2005, 19(7): 102-103 |
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| 作者姓名： | 王静芳 |
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| 作者单位： | 上海财经大学,上海,200023 |
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| 摘 要： | 文章分析了在四大国有商业银行现行竞争态势下,如何建立和完善个人银行业务营销体系提供一些思路和建议。
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| 关 键 词： | 个人银行业务 战略 竞争 |
| 文章编号： | 1007-5097(2005)07-0102-02 |
| 收稿时间： | 2005-06-08 |
| 修稿时间： | 2005-06-08 |
Construction on the Marketing System of State-owned CommercialBanks Personal Banking Sector in Terms of Business Development Strategy |
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| WANG Jing-fang. Construction on the Marketing System of State-owned CommercialBanks Personal Banking Sector in Terms of Business Development Strategy[J]. East China Economic Management, 2005, 19(7): 102-103 |
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| Authors: | WANG Jing-fang |
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| Affiliation: | Shanghai University of Finance & Economics, Shanghai 200023,China) |
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| Abstract: | Based on the current market environment,will discuss the actual competition situation of the four biggest state-owned commercial banks in terms of business development strategy.this article provides some suggestion for constitute and consummates the sales system of the commercial bankspersonal banking sector. |
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| Keywords: | personal banking services strategy competition |
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