后奥运时代成动漫发展新契机

借着奥运的“东风”，以《福娃漫游记》为龙头的奥运题材动漫作品不断涌现，遍地开花。《福娃》、《福娃五连环》、《奥运奇闻》、《全能冠军》、《心中奥运》等作品相继涌现。由于动漫本身是一个投资大、收益慢、周期长的行业，大多数与奥运相关的动漫作品早在奥运前就开始创作。只有这样，才能保证在奥运前播出，否则就只能在奥运后面世。     

奥运——无价的品牌

<正>8月的伦敦,再一次点燃了奥运的圣火,如火如荼的体育竞技,把全世界人们的拼搏精神再一次激发。勿庸置疑,奥运已经成为一种无价的品牌,而奥林匹克标志是奥运价值的精华,它的影响力和精神效应,超越于任何形式的广告和宣传。奥运作为一种独特的经济现象,也为不少精明的厂商所利用,纷纷借助奥运气氛大力宣传自己的产品,并且宣传的     

说说奥运代表团服装

伦敦奥运会眼看就要到了,中国奥运代表团到底会穿什么样的衣服出征?答案是千呼万唤始出来。6 月底,恒源祥发布了中国奥运代表团的礼仪服装,此举被恒源祥看做其奥运营销的主战场。而恒源祥这次发布的礼仪服装和他们的电视广告一样,延续了其营销宣传的一贯水准。恒源祥为伦敦奥运会中国体育代表团提供的上装     

中国国际动漫节开幕 杭州进入“动漫时间”

2014年4月28日至5月3日,中国国际动漫节将迎来十周年。第十届中国国际动漫节以＂动漫盛会·人民节日＂为宗旨,以＂国际动漫·美丽杭州＂为年度主题,坚持＂务实·节俭·文明·高效＂的办节理念,呈现出十大亮点。亮点一紧扣十年主题创新宣传载体2014年恰逢中国国际动漫节举办十周年,十年动漫节不仅见证了杭州动漫产业从无到有、由小到大、由弱到强的发展历程,也见证了中国动漫产业的发展成果。     

保奥运供电 创金牌服务

2008年,沈阳作为奥运会足球分赛区,是干载难逢的机遇,为奥运会提供安全可靠的电力保障和优质服务更是历史赋予沈阳供电人的神圣职责和光荣使命,也为公司宣传奥运、服务奥运,展示良好形象提供了难得的契机。为确保奥运会期间安全供电,沈阳供电公司采取了一系列措施,保障供电安全,提供优质服务。     

为奥运安保烙上航天印

2008年是举世瞩目的中国奥运年，北京航天计量测试技术研究所（102所）参与到了奥运安保工程中，为奥运安保系统提供伺服跟踪平台。     

把握奥运商机 提升企业形象

现代商业发展中,企业形象作为企业无形资产的一种,在对外传播中起到核心作用,与企业的发展息息相关,因此,它越来越被企业管理者所重视。企业形象很大程度上是通过视觉传递的,广告在其中发挥着巨大的作用。而奥林匹克运动会作为一个世界性盛会,借其宣传企业形象,无疑是做了一个最好的广告。合理利用奥运赞助,把握奥运商机,对于提升企业形象,塑造品牌价值有着积极的作用。     

保电为国 一切为了保障奥运

2008年8月8日，气势恢宏的盛大开幕式震惊了世界、感动了中国。北京超高压公司员工有幸经历奥运、参与奥运，但无缘实时观赏开幕式盛典，他们坚守在各自的岗位上为奥运增光添彩……     

奥运核情：护航奥运的“核警察”

2008年8月，奥运会完美收官。7年来，中国人把对百年奥运圆梦的激情，对奥林匹克精神的理解．对文明和进步的不懈追求，对国际社会的如山承诺，都化作了建设奥运的实际行动。     

崇左供电局、扶绥供电公司“金牌服务迎奥运”宣传活动有声有色

6月27日,崇左供电局与扶绥供电公司在该县体育馆联合举办"金牌服务迎奥运"宣传活动,通过大力宣传奥运知识、电力知识,进一步树立了电力行业主动承担社会责任的良好社会形象.     

团结联合求真务实创新发展提高前进

1．发挥联合优势，举办了一些有影响的大型活动，增强了行业凝聚力和影响力。     

Structure,conduct, performance,and welfare

This paper extends previous analysis of weaknesses of the structure-conduct-performance paradigm and of the price-cost margin as a measure of performance. Sufficient conditions are established under which monotonic linkages may not exist between virtually any two of social welfare, its individual components, structure, conduct, or performance.     

Relationship between innovativeness,quality, growth,profitability, and market value

The purpose of this study is to examine the relationship between innovativeness, quality, growth, profitability, and market value at the firm level. Building on concepts from a resource‐based view of a firm and organizational learning, innovation and quality literature, we propose the innovativeness–quality–performance model, which describes how a firm's capability to balance innovativeness with quality drives growth and profitability, and in turn drives superior market value. Results of structural equation models indicate that (1) innovativeness mediates the relationship between quality and growth, (2) quality mediates the relationship between innovativeness and profitability, (3) both innovativeness and quality have mediation effects on market value, and (4) both growth and profitability have mediation effects on market value. Implications for theories and practices are discussed. Copyright © 2005 John Wiley & Sons, Ltd.     

Knowledge structures of prospectors,analyzers, and defenders: content,structure, stability,and performance

The managerial cognition perspective argues that managers operating in complex, dynamic environments develop knowledge structures that help them focus their attention, interpretation, and actions. We explore the content and structure of top managers' strategic knowledge structures by measuring differences in the level of attention they give in annual reports to strategic issues and themes that Miles and Snow used to describe their main strategic types. Twenty-one themes that form seven main factors describing managers' strategic cognition are identified, and these demonstrate reasonable fit with the Miles and Snow model. We show that expert raters can recognize these factors when they read annual reports that contain them. Cluster analysis is then used to identify groups of firms that share similar profiles on these strategic dimensions which are interpreted as examples of cognitive strategic groups. These groups show alignment with Miles and Snow's strategic types, are relatively stable over time, and differ in financial performance. The sample comprises 1,038 listed Australian firms between the years 1992 and 2003. Copyright © 2007 John Wiley & Sons, Ltd.