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1.
当前,随着科学技术的飞速发展,产品的生命周期大大缩短,产品创新的速度也与日俱增。所谓产品创新(又称产品开发),是指技术上有变化的产品的商业化.亦即生产出新的产品或是对老产品的改进与提高。它能够使企业适应千变万化的市场环境,更新产品结构,增加产品附加价值,从而提高企业的经济效益。国内外成功的经验表明,具有广阔市场前景的新产品,是一个地区乃至一个国家经济发展的增长点,故此要振兴一方经济,就必须搞好产品创新。  相似文献   

2.
产品差异化策略与企业自主创新   总被引:2,自引:0,他引:2  
文章指出,产品差异化策略对企业自主创新战略的实施具有重要意义,它为企业自主创新战略指明了方向,提供了思维模式、具体途径和良好的市场发展前景。用产品差异化策略实施企业自主创新战略,应设计不同功能和效用的产品,对产品外形、颜色、款式等实行差异化,使用不同的新材料,实施产品包装装潢差异化,实施营销策略差异化,实施产品服务差异化,实施产品品牌和商标差异化,将产品的标准化与差异化相结合来创造差异化。  相似文献   

3.
我国中小企业主普遍存在重经营而轻管理的现象,企业管理者对理财重视程度不高,企业内部理财状况不佳,外部理财环境较差。推进中小企业理财模式的创新,加强中小企业管理者理财风险意识是前提,科学配置资本结构是手段,设置专门的金融服务机构是关键。  相似文献   

4.
Resource and Capability Constraints to Innovation in Small and Large Plants   总被引:6,自引:0,他引:6  
In an attempt to enhance firm’s competitiveness, policy initiatives have sought to encourage more firms to innovate, with a particular focus on small firms. The success of such initiatives, however, depends on a clear understanding of the factors that are constraining innovation activity, and whether these differ for firms of different sizes. This paper examines those resources and capabilities that firms identify as constraining their innovation activity, the difference in these for small and larger plants and the actual impact of these perceived constraints on the probability of innovating and the degree of innovation success. Drawing on longitudinal data the paper demonstrates that innovation is an evolutionary process with the constraints to innovation being different for small and larger plants. From a policy perspective, initiatives to overcome constraints to innovation in small plants should extend beyond those of finance to include greater networking opportunities, cost reduction programmes and marketing strategies to increase the profit margin on new products, human resource management practices on implementing change and easier access to information about new technologies. In contrast policies to promote innovation in larger plants should focus on minimising the risk of development and enhancing access to specialist expertise.  相似文献   

5.
技术创新已成为企业持续发展的动力源泉。目前,我国中小企业技术创新存在创新意识不强,融资困难;缺乏技术创新人才,创新机制尚未建立;外部协作网络尚不健全等问题,已严重制约中小企业的技术创新。解决这些问题的对策是:中小企业应强化技术创新的观念和意识;拓宽融资渠道,加大技术创新的投入力度;不拘一格储备和积累创新人才;健全中小企业技术创新的社会化服务体系;密切产、学、研关系,加强对外技术合作。  相似文献   

6.
我国中小型物流企业创新研究   总被引:1,自引:0,他引:1  
随着改革开放的进一步深入和国内外政治、经济形势的剧烈变化,我国中小型物流企业面临的经营环境更加严峻。为了生存和发展,创新是唯一之路。本文探讨了中小型物流企业的创新内容和方式。  相似文献   

7.
This article examines the new product development process (NPDP) in Australian small and medium-sized enterprises (SMEs). Findings from a sample of 276 innovative Australian SMEs suggest that marketing-related activities were undertaken less frequently and were less well executed than technical activities in developing new products. However, marketing-related activities were important in distinguishing between successful and unsuccessful new products. In addition, resource and skill availability and new product planning were positively associated with the quality with which NPD activities are executed. Further, the existence of a new product strategy seemed to have a significant positive impact on the quality of NPD activities.  相似文献   

8.
孙冰  刘希宋 《商业研究》2004,(3):166-168
伴随着产品生命周期的大大缩短 ,产品创新的速度也与日俱增。然而在WTO背景下 ,黑龙江省大中型企业的产品创新状况却亟待加强。通过对黑龙江省 70家大中型企业的产品创新工作状况进行测度和比较 ,找出我省大中型企业在产品创新工作方面存在的问题和不足 ,并有针对性地提出相关的对策和建议。  相似文献   

9.
Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance, for small firms. A specific feature of our research is that we use an objective measure for product innovation in contrast to the self-reported measures commonly used in research on innovation. To test our model data from 152 rose growers were used. This study's results show that the owner's innovativeness permeates all variables in the model and has a positive influence on market orientation, innovation, and performance. An interesting research result is also that customer market intelligence influences product innovation positively or negatively, depending on whether the innovativeness of the owner in the new product domain is weak or strong.  相似文献   

10.
方伟 《商业研究》2007,(10):35-38,101
在开放平等的网络经济条件下,中小企业的传统经营管理模式必须进行创新。为此根据管理观念、组织结构、生产经营方式三个方面在网络经济条件下企业管理的特点,制定管理创新措施,并在进行管理创新过程中要注意几个相应问题。  相似文献   

11.
中小企业创新能力的提高,对国家经济实现可持续发展以及提升国际竞争力具有重要作用。目前我国中小企业创新机制不健全,其中激励机制、约束机制和沟通渠道不完善,企业文化未发挥凝聚作用和传统观念根深蒂固是阻碍中小企业创新的主要因素,提出建立科学有效的激励机制、公平公正的监督约束机制和良好的沟通机制三条路径。  相似文献   

12.
中小企业是创新最为活跃和最具潜力的群体。然而受其资源、能力和管理的限制,创新缺乏持续性。中小企业应该采用开放型的方式,通过战略联盟中的知识共享提升创新能力,实现协同创新和持续创新。企业家导向驱动、关系机制和资源差异性调节是中小企业间知识共享和开放性创新的有效机制,是提升中小企业的创新能力,促进其持续创新的有效途径。  相似文献   

13.
工业企业是宁波制造业创新的主体。相对于大中型企业,宁波工业小企业总体创新动力不足、创新能力亟待提升,协同创新是宁波工业小企业实现全面创新的重要模式。在梳理宁波工业小企业发展现状的基础上,重点分析了宁波工业小企业协同创新存在的主要问题,并结合宁波建设中国制造2025试点示范城市这一重要机遇,提出了推动宁波工业小企业协同创新的四种可行模式。  相似文献   

14.
15.
Small and Medium-Sized Enterprises (SMEs) face tremendous challenges in their attempt to pursue technological innovations. This paper argues that co-opetition strategy—simultaneous pursuit of competition and collaboration—helps SMEs to develop their ability to effectively pursue technological innovations. We developed a multilevel conceptual model consisting of factors at the industry, dyadic, and firm level to understand the drivers of co-opetition and discuss benefits and costs of co-opetition for SMEs. We believe that this paper will stimulate future conceptual and empirical research on this important topic and has implications for SME managers and policymakers.  相似文献   

16.
互联网金融与小微企业融资模式创新研究   总被引:1,自引:0,他引:1  
互联网金融正在逐渐成为小微企业融资的新渠道。文章首先归纳了互联网金融与小微企业融资相关研究的国内外研究现状,接下来阐述了互联网金融与小微企业融资模式创新的重要意义,进而分析了互联网金融与小微企业融资的协同合作优势,最后以融资双方的供需对接为标准,把互联网金融与小微企业融资模式分为点对点融资模式、基于大数据的小额贷款融资模式、大众筹资融资模式和电子金融机构-门户融资模式四种主要模式。  相似文献   

17.
中小企业对我国经济发展的贡献率极高,但在建设创新型国家背景下,中小企业自主创新能力的提升却存在着立法、执法、法治环境等多方面的问题。解决这些问题,必须通过赋予中小企业创新主体地位,加快中小企业创新和保障立法、完善中小企业促进法、税法等相关配套立法,提高执法水平,加强执法监督,营造良好的法治环境来实现。  相似文献   

18.
New Enterprises have been sprouted out prosperously in Taiwan. According to business income tax data, 143 thousand new enterprises were established between 1996–1998, which accounts for about 25% of total number of enterprises, and 98.68% of these new enterprises are SMEs.In this research, a randomly sampled 1,047 new enterprises which established after 1996 were surveyed through telephone. The survey discovered that three-quarters of these new enterprises adopted at least one out of nine types of innovative activities which were listed in the questionnaire.The logistic regression results of this study show that three main areas of innovation which were grouped from the nine activities by principal component analysis all had a positive relationship with operational performance of new enterprises. Innovative action had the biggest impact on sales growth, whilst the cultivation of an innovative atmosphere and the ability to innovate within the organization had the biggest impact on profits. In short, entrepreneurs in Taiwan are actively innovating, and this innovation is reflected in the performance of their enterprises.  相似文献   

19.
随着消费者消费观念的变化以及新的零售业态形式的出现,我国大型百货企业的发展遇到了困境。要走出困境,不仅要利用地段优势、环境优势为消费者营造时尚休闲的购物环境,关键还要利用已有的品牌优势、信誉优势,用电子商务对其运营模式进行创新,建立自己电子商城,以满足消费者理性化、个性化消费需求。  相似文献   

20.
近年来,小微农业企业呈现出高速发展的态势,但其发展道路上挑战与机遇并存。互联网金融的出现,为小微农企破解融资难题带来了新思路。在此背景下,我们提出了创新的互联网订单融资新模式(即IFO模式)。在该融资模式下,政府部门通过搭建互联网平台,以农业扶持基金为基础运营,充分利用大数据、征信系统,引入银行、商业保险等合作方,让企业间的合作订单在线上流通交易,小微农企凭借订单进行贷款。融资完成后,银行可通过IFO平台监控企业的经营行为以实现风控管理。IFO融资模式从推动融资多方风险共担,发展多元互联网金融服务机构,促进互联网与订单农业供应链融资深度融合等角度出发,为帮助破解我国小微农企在互联网金融背景下的融资难题建言献策,丰富学界关于小微农企融资模式创新的研究,推动小微农企助力我国农业经济发展。  相似文献   

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