Cosmetics makers have always sold ‘hope in a jar’! Understanding the cosmetics purchase intention in the Chinese mobile commerce environment

Using the S-O-R model, we investigate the impact of situational factors (interpersonal influence, visual appeal, and portability) on hedonic and utilitarian web browsing and expand the theory by exploring the moderating roles of scarcity and serendipity. Data were collected from 988 participants via an online survey. Structural equation modeling was performed using AMOS 23. The results show that the situational factors positively influence hedonic and utilitarian web browsing. Scarcity and serendipity have a significant moderating role in the relationship between hedonic web browsing, utilitarian web browsing, and cosmetics m-commerce purchase intention. This study hopes to provide a deeper understanding of consumer behavior and attitudes in the cosmetics market in the m-commerce context.     

Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context

Nowadays, retailers are interested in how customer preferences regarding service quality are changing due to the adoption of different devices for shopping purposes in both the desktop and mobile contexts. To answer this question, this paper first replicates, in the mobile commerce (m-commerce) context, the results from Blut et al. (2015), who conducted a meta-analytic review of electronic service quality. Replication results question the robustness and generalizability of the conceptualization in the mobile service quality context. Thereby, practitioners and academics are encouraged to adapt a customer-centric approach in organizing marketing practices. The replication extends the conceptualization of electronic service quality by considering a unique dimension named ubiquity of services, defined as the retailer's ability to provide offers based on location and time. To reveal psychological mechanisms explaining the results of the replication study, a follow-up study draws on these contextual factors. In this context, this study uses a quasi-experimental approach by utilizing propensity score matching to account for self-selection effects to examine differences between desktop and mobile device users. As a result, this research contributes to the literature by identifying contextual boundary conditions regarding the shopping trip intentions and risk perceptions of mobile device users and desktop device users. Based on the results, major implications for retailers and further research are given.     

From selling to supporting – Leveraging mobile services in the context of food retailing

To safeguard their existence in the face of harsh competition, food retailers have shifting their attention from goods to service. In this development, mobile services have emerged as suitable venues for intensifying companies' service orientation. To address this phenomenon, the purpose of this study is to explore and analyze how mobile services are leveraged to serve customers better in the context of food retailing. With the help of 10 case examples the perspective is extended from food retailers' in-store activities to supporting customers' processes at the pre- and post-purchase stages. As a result, a tentative framework is suggested that captures the ways in which companies can use mobile services in their strategic quest to move from selling to supporting.     

Do mobile banner ads increase sales? Yes,in the offline channel

Firms allocate increasingly large budgets to mobile banner advertising. Yet, existing research paid only scant attention to the sales effects of mobile banner ads. In this paper, we fill this gap by determining the offline and online sales impact of a large-scale mobile banner advertising campaign. As part of a geographical field experiment, over 3.5 million mobile banner ads were served to a predetermined geographical area. We determine the offline and online sales effects of the mobile banner ad campaign by analyzing twenty months of sales data for regions covering the entire country of the Netherlands. Relying on a difference-in-difference approach and two matching methods, we demonstrate an offline sales increase of around 2%. The online sales effect is not significant. We conclude that firms can use mobile banner advertising to boost offline sales. We find no evidence for cross-channel sales cannibalization.     

Who Will Trigger the Bomb of Price in the Auto Market in 2003 in China?

Despite China's auto market is till immersed in the afterglow of its "great eruption of oil well," as if every model of cars, costing a high price or low price, would all sell well on the market, yet it can be predicted that the year 2003 will, no doubt, be a year of price for China's auto industry. As soon as a big equivalent "bomb of price" would blow off in the beginning of the year, the pricing in China's auto market is sure to go through a sweeping reshuffle, and an effect of the theory of domino is inevitable to follow. No wonder, the market will be shaken by a price downslide of some key model of car produced by a solid-founded enterprise, with a drastic price down of RMB50000 for each car!     

Does US quantitative easing affect exchange rate pass‐through in China?

In this paper, we show theoretically and empirically that the US quantitative easing (QE ) policy results in lower exchange rate pass‐through into the destination prices of Chinese exporters. In addition, the more the exchange rate in the export destination appreciates than the Chinese yuan, the stronger this effect becomes. Our model combines various marginal effects of QE policy on the destinations of Chinese exporters and variable markups of export firms due to strategic complementarities. The model predicts that the impact of US QE policy on the pass‐through of Chinese exporters depends on its spillover on the exchange rate between China and the export destination of different firms. We provide strong support for the model predictions using Chinese firm‐product‐level data with information on export destinations. The baseline result and the heterogeneity we find in the response of exchange rate pass‐through of Chinese exporters to US QE policy remain robust to alternative measures of samples and controls.     

Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation

Promoting healthy food choice is a central issue for public welfare and a continuous challenge for marketers and policy makers. This research examines how marketing communication elements, such as visuals and text, can be used to encourage healthy food choices. Extending previous research in automatic process mental simulation, this research examines whether visual presentations of food items can trigger a different type of automatic mental simulation that is outcome oriented. Results from four studies show that visual presentations of food items in an advertisement can trigger process and outcome automatic mental simulation (AMS) of food consumption, and AMS interacts with an advertisement’s instructed mental simulation (IMS) to influence consumer healthy food choice. Contributing to marketing research in using IMS in advertising to promote product offerings, this research demonstrates that the success of IMS cues varies depending not only on the amount, but more importantly, the type of AMS triggered from visual cues.     

Silver Swallow in the Air in North Pole——Successfully fly through North Pole of the China Eastern Airline

On May 30, 2001, people of the China Eastern Airline wrote down a marvelous chapter inthe history of China civil aviation. In the morning of the day, MU588 from China Eastern flied15 hours and 35 minutes from Chicago toShanghai, for the first time to realize the dreamflying horn the United States to Shanghai without stop. In the air in North Pole, appeared theNo. 2380 aircraft of A340 flight for trial flying,successfully finished the flying task in NorthPole.The aircraft took a vertica…     

How important is the strategic order of product attribute presentation in the non-life insurance market?

Sales management plays an important role in firms' profit. Its main goal is to determine the best time to present insurance customers with prices, insurers, bundling strategies, and the intermediary's recommendation.In this study, a triangular approach was used. For attribute selection, three focus groups were performed with insurance customers and intermediaries. Conjoint analysis was carried out by presenting the attributes in three different orders.Primacy and recency effects were detected; a transfer or anchor effect was also found related to the importance of the attributes preceding and succeeding a given attribute.According to the findings, salespeople can improve their approach to customers by decreasing the importance given to price and increasing the positive impact of bundling strategies and the intermediary's recommendation in sales.Although the order of attribute presentation has previously been analyzed, this is the first study to examine this issue in non-life insurance products, providing useful information to insurance salespeople and marketing managers for a better understanding of insurance customers’ buying decision process.     

Before Olympic Games,the Biggest Rock Festival in China Is Coming!

2008 Beijing Midi Festival,as the largest outdoor rock festival,will be held from May 1- May 4,2008,at Haidian Park Beijing.May- be this is the wish of God,there are exactly 100 days left from 1 of May to the opening of Beijing Olympic Games.so"100 Days To Go"definitely becomes the slogan for this year Midi festival."100 Days To Go"represents the persistence and great wish of every Chinese to China. Midi 2008 will invite 100 Chinese bands and 30 foreign bands to play.And besides the bands,there will be more than 150 individ- ual artists playing on DJ music stage,folk music stage,Hiphop stage and mini Midi which locates outside of Haidian park this year.On     

When Will the New Campaign to Invest in China Come?

-n ] 999, China's attraction of f'oreign capital-declined fully for the tlrst time. Recently, LiZhengping, a reporter from the Economic DailyOffice, and Ma Yu, a vice research fellow tyomthe Institute of International Trade and EconomicCooperation under the Minister of Foreign Tradeand Economic Cooperation (Moftec), bothapproached this subject.What dose the decline in foreign investmentmean to China?Reporters in 1999, China's utilization offoreign capital declined fully and sharply. it…     

Does bank efficiency affect the bank lending channel in China?

This work examines the impact of bank efficiency on the bank lending channel in China. Using a sample of 148 Chinese banks over the period 2006–2017, we investigate how the reaction of the loan supply to monetary policy actions depends on a bank's efficiency. We find limited evidence that bank efficiency hampers the effectiveness of monetary policy transmission. In addition, bank efficiency does favor the transmission of monetary policy for banks with low loan-to-deposit ratios. These results suggest that bank efficiency may influence the bank lending channel in certain cases.     

Examining the healthy food consumption in full-service restaurants: quality or non-quality cues?

The purpose of this research was to examine drivers of perceived value and healthy food consumption within the context of full-service dining restaurant patronage. Specifically, this study examines the influence of quality and non-quality cues on perceived value and the impact of perceived value on postconsumption experience. The model was tested using data collected from a sample of full-service restaurant patrons residing in the United States. Results of a structural equation analysis revealed that restaurant quality cues induce patrons’ perceived value in healthy food consumption. Regarding non-restaurant quality cues, patrons’ health concerns have an impact on perceived value; however the impact of peer pressure and mass media on perceived value did not show significant impact. Data analysis also showed that both perceived value and satisfaction are significant predictors of behavioral intensions. Interpretations of these findings are limited to the full-service restaurant segment and may not be generalized across sectors. The academic and managerial implications of these findings are considered.     

Animals in advertising: Love dogs? Love the ad!

Advertisers frequently use animals in ads, but little academic research focuses on consumer reactions to their use. This study uses the heuristic-systematic model (HSM) to examine consumer response to animal companions in advertisements. Specifically, HSM serves as the theoretical foundation for testing the effects of animal heuristic cues on the formation of attitude toward the ad, attitude toward the brand, and purchase intention. In the current study, the presence of the dog increases heuristic processing, concurrent processing, and ultimately attitude toward the ad. The article proposes managerial implications and avenues for future research.     

Cash,credit, or phone? An empirical study on the adoption of mobile payments in the United States

The purpose of this study is to investigate the effects of consumer factors on behavioral intention to adopt mobile payments. We focus on the proximity mobile payment, which is made feasible by the near-field communications (NFCs) technology. Building upon the theory of reasoned action and technology acceptance model (TAM), a behavioral intention model was established consisting of enhanced cognitive antecedents as well as affective and social antecedents. Cognitive antecedents encompass the factors including relative advantage, perceived usefulness and ease of use in the TAM, and technology characteristics (e.g., responsiveness and mobility); affective antecedents focus on positive and negative emotions associated with using NFC mobile payments. Both antecedents are expected to affect attitudes. In addition, social antecedents examine subjective norms and the influence of network externalities. Data were collected from 394 adult nonusers of NFC mobile payments in the United States via an online survey. The research model was tested using structural equation modeling. The results showed that all three antecedents significantly affected individual consumers’ intention to adopt NFC mobile payments, explaining a significant amount of variance. Both theoretical and marketing implications are discussed in the context of NFC mobile payments.     

How Has Kodak Held 63.1 Percent of the Market Share in China?

Though at the end of last Marchwhen Ye Ying, vice president of KodakCorp (Asia and Pacific) and generalmanager of public relations department,said that nobody knows Kodak's exactmarket share in China, the Survey andConsultant Center of the CCTV announced a few days ago an exciting figure for the corporation.The corporation's market share inChina has hit a new historical record,attaining a market share of 63.1 percentof film products.According to a survey of consumersin major cities in 20…     

China？World？Expo! ：From 1851 to Today -China in the World Expo

An exhibition is always a convenient window to catch a glimpse of the whole story hidden behind the scenes. To be more open to the outside world. China, armed with a variety of expos, stretches out to display .her unique fascination to other nations. In the mean time, to build closer ties with the international community, more global elements have been added to the expos held at home. What links the two sides together is the essence of the expo industry, and the further China walks, the more expos she will want to host.