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1.
慈善捐助行为指个体通过捐赠金钱、时间或物资等方式帮助有需要的群体或慈善组织。个人的慈善捐助行为能够促进社会资源再分配,提高社会整体福祉。因此,如何科学地对慈善活动进行宣传、吸引更多个体参与捐助,对于营销学者而言是一个十分重要的话题。一次捐助包括捐助者、捐助资源、受助者以及社会和文化四个方面,这四个方面的因素既可以单独影响消费者的慈善捐助行为,又可以相互影响对慈善捐助行为产生交互作用。由此可见,个体的慈善捐助行为是十分复杂的,将通过对这四方面因素的梳理以提高我国公益组织对个体捐助行为的理解,进而采取有效的宣传以募集更多的捐助。 相似文献
2.
The number of people donating to charities is declining at a time when technology is enabling a proliferation of new ways of offering support—from crowdfunding to hacking commercial platforms like AirBnB for novel purposes. There is a risk that charities could lose their traditional position as a trusted intermediary between individuals who want to help and people who need their support. This paper offers some suggestions as to why disintermediated giving may, in some situations, offer a more attractive donor experience than traditional charitable giving and suggests some possible areas for further study. 相似文献
3.
Nonprofit organizations have long competed for limited funds due to the decrease in government funding and increased demand for social services. It is possible to meet this need by engaging millennials in charitable activities because of their power to achieve both growth and sustainability. However, they behave and communicate differently than other cohorts of individuals and thus nonprofits have substantial work to tap into their charitable behaviors. Accordingly, the current paper aims to explore the underpinnings of why millennials engage in charitable activities. To do this, in-depth interviews were conducted with 18 participants who regularly donate their time and/or money. Then, data was analyzed with qualitative content analysis technique. Findings indicate that millennials support a range of charitable causes with the motivations of being socially recognized, being self-satisfied, mitigating guilt, and having congruence with the organization. Results contribute to the growing body of knowledge on both individual charitable motivation and especially, charitable motivations of the relevant cohort of individuals. Additionally, the current study provides insightful knowledge that can help managers and marketers on how to engage with millennials in both nonprofits and other sectors. 相似文献
4.
Clarence Wardell III Shena R. Ashley 《International Journal of Nonprofit & Voluntary Sector Marketing》2011,16(4):409-420
This study focuses on market contexts, in particular online giving portals, where donors are able to search and select organizations to contribute to instead of responding to solicitations. To understand donor behavior in this context, we construct and test a two-stage donor search model. A relationship between the behavior of the donor and that of the charitable organization is sought along two dimensions: how organizational behavior involving the reduction of monitoring costs affects the amount that a donor gives and the likelihood that donors will make a subsequent contribution. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
5.
Russell N. James III Claire Routley 《International Journal of Nonprofit & Voluntary Sector Marketing》2016,21(2):109-117
Choosing messages to encourage charitable bequest giving may be particularly challenging given sensitivity to personal mortality reminders. Previous research suggests that people often react to mortality reminders with avoidance, including distancing themselves from those associated with death. We compare the effects of otherwise similar living and deceased bequest donor stories on subsequent intentions to leave a charitable bequest. Although both story types significantly increased subsequent intentions to leave a charitable bequest, living donor stories consistently outperformed otherwise identical deceased donor stories. Fundraisers may do well to emphasize stories of living planned bequest donors and de‐emphasize death and the deceased in charitable bequest fundraising messaging. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
6.
Marcella S. Müller Jörg Lindenmeier 《International Journal of Nonprofit & Voluntary Sector Marketing》2022,27(2):e1729
The purpose of this study is to contribute to a better understanding of the drivers of international giving intention by examining the joint effect of ethnocentrism and donation motives. More specifically, this study analyzes the direct effect of charitable ethnocentrism on the intention to give to international causes. Additionally, the study investigates the moderating effect of charitable ethnocentrism on the relationships between donation motives and the intention to donate to international causes. This study's findings indicate that ethnocentric donors are less willing to donate to international causes. Moreover, the study results show that the effects of egoistic and tax-saving donation motives vary across different levels of charitable ethnocentrism: charitable ethnocentrism enhances the effect of the egoism motive on international donation intention, whereas the effect of the tax-saving motive on international giving intention is mitigated. Based on the empirical findings, this study discusses implications for theory and practice along with study limitations and avenues for future research. 相似文献
7.
James B. Biagi Mark L. Hefter 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1748
This paper analyzes critical ethical and legal issues related to the administration and use of Donor Advised Funds for charitable fundraising in American philanthropy. With the swift and profound reshaping of the philanthropic landscape caused by Donor Advised Funds, the mainstream charitable world continues to both digest how these changes affect their work and address the myriad of legal, ethical and donor/public relations issues that arise in connection with gifts to and distributions from them. This paper discusses the most relevant legal and ethical principles governing the sponsorship of, receipt from and contribution to Donor Advised Funds, sets forth the significant legal and ethical issues faced by each of these parties, and finally, puts forth recommendation for them to follow. 相似文献
8.
Kerstin B. Lynam;Howard L. Smith;Sarah M. Wolff;Neill F. Piland; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(1):e1830
The Pablove Foundation has been raising resources since 2008 to fight childhood cancer by investing in underfunded, cutting-edge pediatric cancer research, and a participatory arts program that improves the lives of children being treated for cancer. Given numerous challenges in determining investment impact, the Foundation created key metrics such as the quality of grant recipients' contributions to the research literature, and the amount of subsequent cancer-related research funding generated. Evaluating the effect of the Foundation's participatory art program has been difficult given the pandemic-driven shift from in-person sessions to virtual classes. Nonetheless, standard client survey feedback suggests that the virtual classes are not only functioning quite well, but also that accessibility is enhanced. It is clear that imaginative thinking is as important in assessment as it is in implementing medical research funding and arts programming. Practical implications of these findings for evaluation/assessment efforts by other foundations, nonprofit organizations, and development staff are examined. 相似文献
9.
Sung-Ju Kim Yoon-Joo Jang 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(2):e1780
Estimates on philanthropic giving are one of the major topics within nonprofit studies globally. South Korea has engaged in measuring philanthropic behaviors and attitudes since the early 2000s, however, little is known about the validity of the measures that are used to collect giving and volunteering data. This study aims to investigate the methodological matters of the empirical philanthropy datasets in South Korea. A total of nine datasets were identified that measure philanthropic behaviors and attitudes in South Korea. Among the nine datasets, six were used to analyze the methodological matters for the purposes of this study. This article discusses the challenges associated with research methods including definitional challenges, instrument design issues, and other research methodological issues on the identified philanthropic giving datasets in South Korea. Results of this study suggest insights for improving measures of charitable giving and volunteering in South Korea. The findings are significant because differences in approaches to measuring donation behavior produce substantial differences in reported estimates. 相似文献
10.
Alex Bizzarri Silvio Cardinali 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(3):e1792
The topic of fundraising is garnering increased attention from nonprofit practitioners due to the worldwide growth of the nonprofit sector and the subsequent competition for private funds. Despite this surge, academic literature on fundraising and bequest fundraising, in particular, has remained mainly limited to narrow aspects of the discipline. Based on a systematic review of literature published over the past 25 years, we synthesize various research perspectives into a comprehensive framework of studies linking the different issues highlighted by the authors. The purpose of this article is to consolidate the state of academic research on bequest fundraising by not-for-profit organizations. The literature review underscores how research efforts have not paid much attention to bequest fundraising from the NPO's perspective, although as it has become an increasingly important source of income for charitable organizations. The majority of studies focus on the Donor's perspective, striving to understand what drives the desire to leave a charitable bequest. The findings of the SLR show a gap in the knowledge of NPOs' internal mechanisms concerning the particular topic of charitable bequests; from these insights, the future research directions are proposed. 相似文献
11.
Russell N. James III Christopher Baker 《International Journal of Nonprofit & Voluntary Sector Marketing》2012,17(1):25-32
Identifying the charitable potential of current and prospective donors is a key component of successful fund‐raising, particularly in the areas of major gifts and planned giving. Previous research has provided support for the positive impact of two core financial factors, total wealth, and homeownership. Using data from the USA and Australia, this paper examines how the interaction of these two variables can generate negative effects on charitable giving. In particular, as the share of total wealth held in homeownership rises, both the likelihood and level of charitable giving falls. This relationship is consistent across current giving, planned bequest giving, and actual bequest giving and in both cross‐sectional and longitudinal models. These findings suggest that prospect research models incorporating asset type, as well as total wealth, may better predict likely donor potential. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
12.
In research on philanthropy, much attention has been given to the impact of the actual economic costs of giving. This paper argues that the perceived psychological costs of giving should also be taken into consideration when seeking to understand donations to charitable organizations. It is already known that people differ in their attitudes towards money, and that money attitudes are mostly independent from income, but these findings have been largely overlooked in the study of philanthropy and altruism. This paper seeks to rectify that omission by investigating the relationship between charitable giving and money perceptions. The analyses show that, regardless of the actual financial resources held by a donor, the size of their donations is negatively affected by feelings of retention (a careful approach to money) and inadequacy (people who worry about their financial situation). We conclude that an understanding of money perceptions is an additional important factor in the understanding of charitable behaviour. Fundraising professionals should not only select potential donors based on their absolute financial capacities but also take the potential donor's own financial perceptions into account when asking for donations. Copyright © 2011 John Wiley & Sons, Ltd. 相似文献
13.
Paula Maria de Jancso Fabiani;Marcos Paulo de Lucca Silveira;Flavio Pinheiro; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(2):e1862
Income plays a crucial role in shaping pro-social behavior, particularly in the context of charitable giving. However, existing literature reveals mixed findings when dealing with the nuances in this relationship. This study aims to evaluate the main hypotheses concerning the influence of income on charitable giving, drawing on data from a 2021 national survey with 2099 respondents in Brazil. This study contributes with new evidence to the topic within the context of a middle-income Latin American country, an aspect often overlooked in previous studies. Our analysis focuses on how an individual's household income influences three key aspects: the likelihood of giving, the amount given, and the proportion of household income donated. The findings indicate that individuals from higher-income households donate larger sums of money but the same proportion of income as other income households. Household income does not significantly affect the likelihood of donating or the proportion of income donated. 相似文献
14.
Adrian Sargeant 《Public Management Review》2013,15(5):635-662
Abstract Despite significant government efforts to bolster individual philanthropy, giving by individuals (as a percentage of household income) has remained remarkably static and participation in many western countries is declining. This article explores the role that governments might play in facilitating growth, from a social marketing perspective. Drawing on research from multiple domains this article proposes an easily accessible and actionable framework (1) to inform public policy and (2) to guide further impactful academic research, with the objective of increasing both participation in, and the monetary value of, individual giving. 相似文献
15.
Claire van Teunenbroek Sandra Hasanefendic 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1773
New online forms of giving have appeared next to more traditional ways like door-to-door collections. One of these new forms is philanthropic crowdfunding: donation- and reward-based crowdfunding. Crowdfunding is a promising method for mobilising and recruiting donors who may be unreachable via traditional methods. We analysed online giving via crowdfunding, focusing on donor characteristics and giving behaviour before and during the COVID-19 pandemic. Our analysis comprises survey research (n = 2125) observing giving behaviour on an individual level for both donors and non-donors. Our contributions are twofold. First, we report on the characteristics of donors who give to crowdfunding sources and in relation to donors who give via a door-to-door (i.e., ‘traditional’) collection focusing on micro- rather than macro-level data. Second, we compare the giving behaviour via crowdfunding with references to door-to-door collections before and during the COVID-19 pandemic. We show that the percentage of individuals supporting crowdfunding did not increase between 2018 (11%) and 2020 (12%). Regarding the amount, donors donated 13% higher amounts in 2020, but the difference was not significant. Regarding the characteristics of donors, we find that social media has a substantive role in giving via crowdfunding irrespective of other personal markers such as age, education, income, and gender, while this is not relevant in the case of door-to-door collection. Moreover, most people give to crowdfunding projects that are connected to an acquaintance, which signals that familiarity with the person initiating the crowdfunding projects plays a role. We conclude that crowdfunding, relative to more traditional giving, focuses more on informal giving than formal giving. Such an understanding requires different strategies and stimuli to increase giving via crowdfunding. 相似文献
16.
Jeremy Snyder Valorie A. Crooks Tyler Cole 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1778
While donation-based crowdfunding for health-related purposes raises hundreds of millions of dollars yearly, most campaigns fail to meet their fundraising goals. Crowdfunding campaigners are advised to seek traditional news media coverage of their campaigns to increase donor interest and fundraising success. In this study, we seek to better understand what happens to donor behavior via donation-based crowdfunding campaigns after they receive news media coverage. While research has focused on the impact of social media sharing on donation-based crowdfunding, academic analyses of the impact of news media coverage is largely speculative. We searched the Newsstream and Factiva databases for Canadian news coverage of domestic donation-based health-related crowdfunding campaigns. This news coverage was paired with the crowdfunding campaign reported on in the story. Campaign text and daily fundraising totals and donor amounts were recorded for the 7 days before and after publication of the news article. The authors identified emergent patterns in this data around the amplification of personal information from the crowdfunding campaign to a wider audience and inclusion of new personal details. This process identified 17 relevant pairs of news stories and crowdfunding campaigns over a review period of just under 5 months in 2021–22. These campaigns raised a total of CAD$443,134 (median CAD$20,030) out of a total goal of CAD$772,500 (median CAD$40,000) or 57.4% of the requested funds. Median campaign donations and donor numbers increased for the 3 days following publication of the news article. Our exploratory analysis shows a relationship between crowdfunding campaigns that receive news media coverage and the numbers of donations and total amount donated shortly after this coverage. Campaigners may feel pressure to participate in news media coverage in order to reach their fundraising goals. Media coverage has implications for campaign recipient privacy and the equitable distribution of health-related funding. This exploratory analysis establishes the need for additional research on this topic. 相似文献
17.
This study examines how stakeholders' investment time horizons interact with information about corporate giving in initial public offering (IPO) firms. Specifically, we build a model that explains how corporate philanthropy affects IPO performance. We find that at the IPO‐preparation stage, corporate giving is negatively related to underwriter prestige, venture capital investment, and IPO financing costs. We also find that at the IPO‐issuance stage, negative media coverage of IPOs moderates the U‐shaped relationship between corporate giving and market premiums. At the IPO‐trading stage, we find that corporate giving only positively influences the market premiums for IPO firms that are the subject of negative media reports. Our findings contribute to the signalling theory by showing how various stakeholders interpret the same signals differently, and they have implications for understanding how the relationship between corporate philanthropy and corporate financial performance materializes in the IPO markets. 相似文献
18.
贫困家庭临时救助（TANF）是美国一项重要的社会救助制度,建立并运行20余年,为美国贫困家庭提供基本的帮助。该制度具有鲜明的特征,主要表现在:强调救助的\"临时性\"\"工作优先\"以及项目间合作,地方政府具有较大的自主性,提供主体的多元化等。借鉴TANF的经验,我国社会救助制度建设应发挥不同社会主体的作用,实现不同救助项目之间的良好合作,合理划分中央和地方政府的权责。对制度的学习和借鉴,要考虑到跨文化的因素,不能简单复制。 相似文献
19.
The success of a charitable campaign will depend on many factors, including solicitation technique, population characteristics, and type of charity. We implemented a randomised controlled trial to assess the effect of pledging and social pressure on the charitable donation behaviour of households. We implemented a charitable book collection in two different geographical areas, with one being more affluent, more ethnically diverse, and with higher levels of education. We received a marked variation in response: overall, across both treatment groups and control group, the number of households who donated books was higher in one area than the other. However, we did not find any evidence of a heterogeneous response to the pledge and social pressure interventions, compared to the control group. 相似文献
20.
This study examines how privately owned firms that are listed on Chinese stock exchanges and often surrounded by Buddhist or Taoist temples use money to bind themselves to officials who can mitigate their underinvestment problems. Philanthropic giving is a traditional way of achieving this task. Based on social‐exchange theory, we consider the potential for indirect reciprocity, in which visiting officials do favours for local businesses that do favours for other social actors. We analyse whether China’s Buddhist and Taoist cultures influence how philanthropic giving induces visiting officials to do favors. We also examine temple locations and the behaviours of privately owned firms listed on Chinese stock exchanges from 2001 to 2012 in an empirical study that provides strong support for our arguments. Results show that philanthropic giving initiates and amplifies indirect reciprocity between visiting officials and local businesses, thereby increasing corporate investment. The magnitudes of these effects depend on the magnitude of religious norms. Our study thus illuminates the influence of visiting officials on corporate investment. 相似文献