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Claire van Teunenbroek Sandra Hasanefendic 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1773
New online forms of giving have appeared next to more traditional ways like door-to-door collections. One of these new forms is philanthropic crowdfunding: donation- and reward-based crowdfunding. Crowdfunding is a promising method for mobilising and recruiting donors who may be unreachable via traditional methods. We analysed online giving via crowdfunding, focusing on donor characteristics and giving behaviour before and during the COVID-19 pandemic. Our analysis comprises survey research (n = 2125) observing giving behaviour on an individual level for both donors and non-donors. Our contributions are twofold. First, we report on the characteristics of donors who give to crowdfunding sources and in relation to donors who give via a door-to-door (i.e., ‘traditional’) collection focusing on micro- rather than macro-level data. Second, we compare the giving behaviour via crowdfunding with references to door-to-door collections before and during the COVID-19 pandemic. We show that the percentage of individuals supporting crowdfunding did not increase between 2018 (11%) and 2020 (12%). Regarding the amount, donors donated 13% higher amounts in 2020, but the difference was not significant. Regarding the characteristics of donors, we find that social media has a substantive role in giving via crowdfunding irrespective of other personal markers such as age, education, income, and gender, while this is not relevant in the case of door-to-door collection. Moreover, most people give to crowdfunding projects that are connected to an acquaintance, which signals that familiarity with the person initiating the crowdfunding projects plays a role. We conclude that crowdfunding, relative to more traditional giving, focuses more on informal giving than formal giving. Such an understanding requires different strategies and stimuli to increase giving via crowdfunding. 相似文献
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Philip Sander;Julia Zabel; 《International Journal of Nonprofit & Voluntary Sector Marketing》2024,29(2):e1845
Online donation platforms have grown increasingly established in the past two decades. Among substantial research into donation-based crowdfunding platforms in general, no studies address the intention to use matching donation platforms. The latter refers to a hypothetical product, not currently available on the market. It represents an extension of conventional donation platforms, aligning donors' preferences with NPOs and projects present on the platform. Drawing on the technology acceptance model (TAM), this exploratory study empirically investigates factors that influence the intention to use a matching donation platform. It also extends the TAM to include trust and donation processing factors and considers the perspectives of both donors and nonprofit organizations (NPOs) engaged in fundraising. The data include an online survey of 458 donors and 112 NPOs in Germany. The findings indicate that all factors, including trust and donation processing, within the extended TAM exert a significant impact on the intention to use a matching donation platform, and attitude toward the platform represents the most influential factor. This article also provides entrepreneurial recommendations for how a matching donation platform can be implemented and used in practice. For example, a matching donation platform should aim at younger donor target groups and provide NPOs with suitable options for processing donations. 相似文献
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The number of people donating to charities is declining at a time when technology is enabling a proliferation of new ways of offering support—from crowdfunding to hacking commercial platforms like AirBnB for novel purposes. There is a risk that charities could lose their traditional position as a trusted intermediary between individuals who want to help and people who need their support. This paper offers some suggestions as to why disintermediated giving may, in some situations, offer a more attractive donor experience than traditional charitable giving and suggests some possible areas for further study. 相似文献
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什么是决定媒体影响力的主要因素?如何进一步提升媒体的影响力?是值得新闻单位探讨的永恒课题。本文从分析决定媒体影响力的因素入手,并在分析石家庄广播电视台现状及差距,结合对标先进台经验的基础上,提出了进一步提升媒体影响力的对策与解决办法。 相似文献
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文章阐述了电视新闻现场直播的含义与地位,分析了其优势、特点及影响力,提出了做好电视新闻直播的策略。 相似文献
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对新闻价值和宣传价值的误读会严重影响传媒公信力。为此应当正确处理新闻的客观性与倾向性之间的关系、新闻与市场的关系,要把新闻价值与宣传价值有机地结合起来,实现双重价值。实现两者的有机结合,才能提高传媒的公信力。 相似文献
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Huixiang Zeng Tao Zhang Zhifang Zhou Yang Zhao Xiaohong Chen 《Business Strategy and the Environment》2020,29(1):17-38
In this paper, we examine the relationship between water disclosure and firm risk. Specifically, based upon a panel dataset of 334 Chinese listed firms operating in highly water‐sensitive industries during 2010–2015, we use regression models to analyze the relationships between water disclosure and three types of firm risk (i.e., total risk, systematic risk, and idiosyncratic risk) and the moderating effects of media coverage on these relationships. Our empirical results show that (a) although there are no significant relationships between water disclosure and total risk and idiosyncratic risk, there is a significant negative relationship between water disclosure and systematic risk; (b) negative media coverage weakens the negative relationship between water disclosure and systematic risk, whereas nonnegative media coverage reinforces this negative relationship. Our cornerstone study examines the effect of a specific type of environmental disclosure (i.e., water disclosure) on firm risk, and our empirical findings are different from previous studies, which examined the effects of overall corporate social responsibility (CSR) disclosure on firm risk. We analyze the causes of the differences in detail. With this study, we make theoretical, empirical, and managerial contributions to CSR disclosure–firm risk research in business ethics literature. 相似文献
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Claire van Teunenbroek Rosa Smits 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(3):e1793
An innovative way to support cultural institutions is through reward-based crowdfunding, an online funding mechanism for a specific project, which offers donors a reward for their donation. We explored employees' perceptions of crowdfunding and focused on the question: “How do employees of cultural institutions running a crowdfunding campaign perceive the use of crowdfunding to collect funds?” To answer this question, we focus on interpretive research using semi-structured interviews (n = 15) among Dutch cultural institutions' employees responsible for running the crowdfunding. We used earlier findings on psychological ownership to structure the interviews. Psychological ownership is the feeling that the project has become an employee's extension, and previous research linked it to success on the work floor. Our findings claim four lessons. First, crowdfunding is a full-time job and not an extra activity. Second, crowdfunding differs from traditional fundraising: it contains specific content-related tasks they do not perform as fundraisers. Third, crowdfunding asks for teamwork. While autonomy is valued, one employee should not be responsible for the campaign. Fourth, crowdfunding does not come naturally to all cultural institutions. This research provides a basis for further specification of crowdfunding and its implementation in the cultural sector. 相似文献
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以新浪微博和我国A股上市公司2017—2019年数据为基础,研究了媒体负面报道对审计师披露关键审计事项行为的影响及其机制。研究表明：公司的媒体负面报道数越多,审计师披露的关键审计事项越充分,且与非国企相比,该影响在国企中更显著;媒体负面报道能够通过加大审计师感知到的风险提高关键审计事项披露的充分性;微博负面报道的转发数、点赞数、评论数会提高关键审计事项披露的充分性;关键审计事项披露越充分,公司盈余管理程度越低。研究说明审计师能够识别出媒体负面报道隐含的风险信息,并据此调整关键审计事项的披露,同时,也说明媒体报道可以通过影响审计师对关键审计事项的披露来提高审计报告的信息含量,审计报告改革的初衷得到实现。 相似文献
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Walter Wymer Ljiljana Najev Čačija 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1782
There has been a growth in online fundraising from crowdfunding apps, like GoFundMe, that propagate fundraising appeals on social networking sites. In the online space, these crowdfunding apps pose a potential threat to the traditional intermediation role of charities. The disintermediation threat is that donors choose crowdfunding intermediaries instead of charities to channel their giving. In this article, we discuss what makes crowdsourced fundraising effective and how charities can adapt to this new dynamic for more effective online fundraising emphasizing two key success factors: brand strength/reputation and managing the donor experience. In addition, we explain the advantages and disadvantages of social media fundraising and giving and propose ways charities can leverage their good reputations and public trust to stimulate reintermediation. Finally, we propose a landscape for future research based on model that emphases the fundraising campaign's ability to stimulate viral sharing within and between online social networks. 相似文献
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作为广播媒体,要想在众多媒体特别是同类媒体的竞争中脱颖而出,除了媒体记者自身过硬的素质和敏锐的新闻洞察力,还需要靠什么抓住瞬间出现的新闻机遇?如何面对相同新闻素材做出与众不同的新闻报道?笔者认为,建立一套行之有效应急机制是非常必要的。本文结合实践,探讨了建立和完善重大事件、突发事件新闻报道应急机制的几点思路。 相似文献
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Irene Pollach 《Business Strategy and the Environment》2014,23(5):349-360
Departing from agenda‐setting theory, this paper explores whether environmental content in newspapers is related to corporate environmental agendas presented in corporate environmental reports and annual reports. Based on a sample of 1668 corporate reports published between 1997 and 2008, this paper compares corporate reporting against environmental news content over the same period with time lags of one and two years as well as without time lags. The results suggest that the media agenda and the corporate environmental agenda mirror each other. The results further suggest that, for some issues, there may be an impact of the news media agenda on corporate environmental agendas, but not vice versa. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment. 相似文献
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David Antons;Erk P. Piening;Torsten Oliver Salge; 《Journal of Management Studies》2024,61(4):1498-1535
In this study, we draw on signalling theory to examine the organization-level relationship between reputation and employee movement in and out of organizations. Focusing on organizations’ media reputations relative to their peers, we map all employee flows between organizational dyads in a population of English hospitals. We find support for our main argument that an organization's relative reputation predicts employee mobility above and beyond what can be explained by its absolute level of reputation. In particular, our findings suggest that the number of employees moving between two organizations is highest when both organizations have a high reputation. We refer to this as the elites’ mutual attraction effect (EMA-effect). We also find that the motives of voluntary leavers and geographical distance between two organizations influence the strength of this EMA-effect. Overall, this study shows that developing and testing dyadic theory can extend research on organizational reputation and collective turnover in meaningful ways. 相似文献
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Jun Luo Guanlin Gao 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(1):e1772
Previous studies discover confounding results on how donor recognition affects individual charitable giving. To answer the questions of how different donor recognition schemes affect individual giving and what type is more effective as a marketing strategy to meet different fundraising goals, we conducted a field experiment in China with three donor recognition types: voluntary, involuntary, and mandatory donor recognition. We used social media to recognize donors and verified the field experiment results with naturally occurring data. We observed similar behavioral patterns in both samples. The results of this study explain the mixed results from previous studies, suggesting that there is no one-size-fits-all approach for recognizing donors. Decision makers of nonprofit organizations need to select the appropriate type of donor recognition based on their fundraising goals. 相似文献
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Richard D. Waters Giselle A. Auger 《International Journal of Nonprofit & Voluntary Sector Marketing》2023,28(4):e1766
There is a great deal of need in this world, and some are taking their plights directly to the public for help rather than approaching nonprofit organizations. This content analysis of GoFundMe solicitations compared a range of requests (n = 303) to document how similar the solicitation strategies of crowdfunding campaigns run by individuals are to those from nonprofit organizations. Results from this investigation helped address the uncertainties of the disintermediation of the nonprofit sector. Though disintermediation is real and actively taking place, results indicate that nonprofit organizations are in a healthy position to survive the disruption of crowdfunding while adapting, adopting and improving crowdfunding behaviors. 相似文献
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众筹融资的竞争优势源于其形成了社群化的开放式创新生态系统,并通过创意筛选和创新孵化机制促进小微企业的创新创业。众筹融资依托互联网技术提高了金融服务的渗透性和可及性,为数字化时代推动普惠金融和服务实体经济拓展了新途径。大众投资者的信息识别、众筹平台的规则设计以及监管机构的科技应用,构筑了新兴金融风险防范的多重协同治理体系。 相似文献
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亲社会行为指自愿帮助他人而不期望得到回报的行为,是个体社会化过程中较为常见的一种社会行为;媒体通过有所侧重的集中宣传一个人或一类事物而对社会大众产生潜移默化的影响。本研究采用IAT内隐联想测验,探究媒体传播与大学生内隐亲社会行为间的关系,结果显示媒体正面积极报道增强大学生内隐亲社会行为倾向,反面批判报道降低其内隐亲社会行为倾向。 相似文献