‘Pull’ motivation: an activity-based typology of international visitors to New Zealand

Using the push and pull framework, this study examines the relationship between tourist activities in New Zealand and behaviours such as tourist spending, travel style (group vs. independent travel) and length of stay. Data from the International Visitor Survey were analysed for a 19-year period (1997–2015). The findings, based on 62,288 respondents, identified 9 typologies of international visitors over this period. For example, type one visitors are primarily pulled by the nature-based activities offered in New Zealand while type two is pulled by adventure activities. Some of the typologies have activities that overlap reflecting the needs of international visitors. Significant relationships were found between the nine typologies, tourist spending, travel style and length of stay. Implications for destination marketing purposes are highlighted.     

Elasticities of demand for leisure air travel: A system modelling approach

In this study, the UK outbound demand for leisure air travel has been examined using a demand system which takes into account the ways in which the expenditure on air fares interacts with both the expenditure on non-fare components of travel abroad and with expenditure on domestic leisure. The findings suggest that there is a strong link between total consumer expenditure and expenditure on air travel with the expenditure elasticity greater than one but that, considered in aggregate, the demand for air travel is moderately inelastic with respect to air fares alone. However, the findings also show that interactions between air travel expenditure, other costs of travel abroad, as well as expenditure on leisure activities in the UK, involve sizeable cross-price elasticities.     

Airline type and tourist expenditure: Are full service and low cost carriers converging or diverging?

Since some years ago low-cost carriers (LCCs) are becoming less and less low-cost-like, as well as full-service airlines are becoming less and less full-service-like, thus contributing to lessen the differences between users of one airline type and the other. LCCs have made air travel available to all budgets and enabled tourists to spend more at destination by reallocating their trip expenditure. The objective of this article is to observe if airline types have been converging regarding travellers’ expenditure allocation and total trip expenditure. We use repeated cross sections of the Spanish tourist expenditure survey between 2006 and 2014, and compositional data analysis with a total in order not to confound effects involving expenditure allocation with those involving expenditure volume. Results show that users of both airline types converge in their allocation of the trip budget (between transportation and at-destination expenses, and within at-destination expenses), but diverge with regard to total trip expenditure.     

Enhancing destination image through travel website information

Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright © 2010 John Wiley & Sons, Ltd.     

Trip Cultural Activities and Tourism Expenditure in Emerging Urban‐cultural Destinations

Although tourism expenditure is determined by different factors, the literature has not analysed the extent to which trip cultural activities affect tourism expenditure in the destination. The focus of this paper is a microeconomic analysis performed in 14 emerging urban‐cultural destinations in Andalusia (Spain). The results confirm that there are activities related to cultural visits, attendance at events or gastronomic activities that determine tourism expenditure. These results guide the implementation of specific actions by the policy‐makers in these destinations aimed at increasing the economic impact of tourism, based on the creation of high value‐added tourism products to overcome their mere dependence on built heritage. Copyright © 2015 John Wiley & Sons, Ltd.     

An exploratory analysis of relationships between socioeconomic,land use,activity participation variables and travel patterns

This paper aims to find relations between the socioeconomic characteristics, activity participation, land use patterns and travel behavior of the residents in the São Paulo Metropolitan Area (SPMA) by using Exploratory Multivariate Data Analysis (EMDA) techniques. The variables influencing travel pattern choices are investigated using: (a) Cluster Analysis (CA), grouping and characterizing the Traffic Zones (TZ), proposing the independent variable called Origin Cluster and, (b) Decision Tree (DT) to find a priori unknown relations among socioeconomic characteristics, land use attributes of the origin TZ and destination choices. The analysis was based on the origin–destination home-interview survey carried out in SPMA in 1997. The DT application revealed the variables of greatest influence on the travel pattern choice. The most important independent variable considered by DT is car ownership, followed by the Use of Transportation “credits” for Transit tariff, and, finally, activity participation variables and Origin Cluster. With these results, it was possible to analyze the influence of a family income, car ownership, position of the individual in the family, use of transportation “credits” for transit tariff (mainly for travel mode sequence choice), activities participation (activity sequence choice) and Origin Cluster (destination/travel distance choice).     

A typology of solo independent women travellers

This paper aims to profile solo independent women travellers in Tropical North Queensland, describe their key motivations for travel and behaviours, and locate this group on a typology of solo independent travellers in Australia. Previous research has painted solo independent women at one end of a travel spectrum as fearful and risk‐adverse and at another end, as risk‐takers who have few concerns about safety within the destination. This analysis is based on visitor surveys completed over 21 months at Cairns Airport (n = 2,618). The results indicated that solo independent women travellers (n = 228) felt safe in the destination and participated in a wide variety of activities including those with some degree of risk. Copyright © 2009 John Wiley & Sons, Ltd.     

Modelling inbound international tourism demand to Portugal

In this paper the Johansen cointegration analysis of time series is used to model the Portuguese inbound international tourism demand from five countries of origin—France, Germany, The Netherlands, Spain and UK. This approach examines the long‐run relationships between the demand for holiday visits and the variables that affect holiday travel such as income, destination prices and travel costs (airfares and road costs). Demand functions, for each country of origin, are estimated using annual data on tourism flows from 1975 to 1997. Copyright © 2002 John Wiley & Sons, Ltd.     

A structural model of mode-activity choice: The case of commuter rail in a medium-size metropolitan area

Commuters in a medium size city may change how they travel from day to day during the week. A structural equations model is developed to examine commuter’s planning decisions about activities and modes during a work day. The model is applied to the problem of selecting commuter rail in the Piedmont Triad region of North Carolina. On a typical weekday, a commuter’s mode choice is affected by activities at the destination. However, when the commuter is faced with a mix of travel modes over time, the mode choice becomes a significant predictor of non-work/school activities.     

Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK

Millennials are one of the largest groups to be targeted by tourism companies. This paper compares the travel motivations of Millennials from both the United States and the United Kingdom by ratings, rankings and perceptual structures of both push and pull factors. This exploratory study used a questionnaire to examine the inner motivations (e.g. push factors) and preferred destination activities (e.g. pull factors) of American and British Millennials (n?=?322). Data analysis included the non-parametric Mann–Whitney U test, Kendall’s coefficient of concordance, an alternating least-squares algorithm (ALSCAL) model and ordinal regression. The results reveal that American and British Millennials are quite homogeneous in their push travel motivations and destination activity preferences. The most important motivational factors for both are ‘to relax’ and ‘to escape from the ordinary’. Both nationalities also agree that the most attractive destination activities are ‘to try local food’ and ‘to go sightseeing’. The findings indicate that the US and UK samples are similar and that there is room for segmentation according to demographics.     

Perceptions of terror stricken tourism destinations

ABSTRACT

In the wake of global safety and security concerns, it is important to understand and document perceptions held by tourists so as to inform destination recovery efforts post terror attack. This exploratory study employs focus groups to examine American millennials’ perceptions of risk and their intentions to travel to terror-stricken destinations, specifically Nice, France. Perceived risks related to general international travel articulated by participants included, health, theft, and safety concerns. Participants indicated that they were willing to travel to Nice, post terror attack, with the exception of one group that would choose to travel elsewhere in France. Participants’ rank ordering of the sources they would consult during the decision making process for travel to a terror stricken destination included: family, people with lived experience of the destination, and government. This paper contributes to risk perception literature, particularly scholarship on the nexus between terrorism and tourism.     

Exploring the multi-dimensionality of travellers' culinary-gastronomic experiences

This study explores the multifarious nature of food-related experiences on a destination. A questionnaire was designed to capture the importance of culinary experiences on destination choice and travel satisfaction as well as the dimensionality of food experiences as perceived in destination restaurants. Fixed choice and open-ended questions were asked to explore the dynamics of travellers' food experiences. First, the findings validate the importance of understanding the relationship between food and tourism. Food may trigger destination choice and contribute to perceived satisfaction. Second, the findings illustrate that the structure of travellers' food-related experiences consists of three dimensions: what is served, the restaurant environment and food-related behaviour. Third, the findings suggest that food experiences include a dynamic aspect that prolongs lived experiences. In essence, the results imply that although not all travellers search for culinary-gastronomic experiences, each traveller is most likely exposed to the influence of food and food experiences. Moreover, travellers' food experiences are multi-dimensional and influential on many levels and they hold a dynamic characteristic that deserve scholars' and marketers' attention. Hence, various marketing activities that attempt to provide travellers with positive, memorable food experiences deserve to be managed on a strategic level as means of destination branding.     

Exploring heterogeneity in travel time expenditure of aging populations in the Netherlands: results of a CHAID analysis

The aim of this paper is to contribute to the increasing literature on travel behavior and time use of the elderly. The Dutch National Travel Survey, administered in 2009, was used as a data source. First, various facets of activity-travel patterns of the elderly were compared against overall sample averages. Results indicate that the new generation of elderly people do not differ that much from other age groups in terms of their activity-travel behavior. Differences in behavior can be largely understood in terms of constraints acting on agendas. Moreover, travel patterns of elderly are affected by socio-demographic variables. Second, to further qualify the average findings, the Chi-square automatic interaction detection (CHAID) method was applied to explore heterogeneity among the elderly in terms of travel time expenditure. It is analyzed how differences in travel time co-vary with socio-demographics, in addition to activity type, activity duration and travel aspects. The results suggest that the aging population can be systematically broken down into several homogeneous cohort segments. Travel time of elderly groups depends significantly on transport modes, travel motivation, and seven socio-demographic variables (gender, age, living environment, personal net-income, household size and season). Moreover, there is less heterogeneity in travel time of elderly who are older than 75 years old. However, for younger elderly people, especially the group aged from 65 to 74 years old, heterogeneity affects their travel.     

Motivations and destination selection of mature international thalassotherapy tourists

Because of population ageing worldwide, awareness of the motives of mature tourists is more important than ever. Previous studies show that, among others, income level, distance and education influence the decisions of tourists when choosing a travel destination. However, studies on health tourism suggest that these general conclusions may mask differences across different age groups. For instance, older people place greater reliance on their savings than their current income for tourism expenditure. We take this line of research and examine destination selection of mature international thalassotherapy tourists in conjunction with their motivations (as a subdivision of thermal tourism) across two age groups: 54 years and under and 55 years and over. We conduct a panel data analysis on 78 countries from which tourists in Turkey received thalassotherapy from 2012 to 2014. We find that the 55 years and over age group is less sensitive to income levels but more sensitive to distance and education than the other age group.     

Travelling ‘green’: is tourists' happiness at stake?

Several western governments have implemented environmental policies which increase the cost of air travel. Such policies aim to reduce the impact of air travel on climate change, but at the same time they restrict tourists in their travels. This study examines the extent to which the average tourist's happiness is affected by ‘involuntary green travel’, defined as reduced CO₂ emission travel imposed by government regulations. This issue was addressed in a study among 588 Dutch citizens who completed a self-report questionnaire containing questions about their happiness. The strongest determinant of tourists' happiness is freedom in choosing a destination. Any policy measure that interferes with tourists' freedom in destination choice will negatively affect tourists' happiness. Six percent of their happiness is at stake and potentially 17% of all holiday trips are affected. The number of tourists involved is possibly much smaller. The best options for governments are to impose taxes on long-haul destinations, which affect only a small share of all tourists, and air routes which can also be travelled by a variety of alternative modes of transport and thus less limiting to destination choice within this market segment.     

The Effects of a Negative Travel Experience on Tourists' Decisional Behavior

This study examines the influence of a negative experience at a destination on tourists by identifying its effects on individuals' judgment. Empirical evidence of the tangible effects of a single travel experience on individuals' decision‐making is lacking. Prospect theory and negativity bias theory are introduced for theoretical support. The ratings of generally important criteria for destination selection and the evaluation of the destination on those criteria were collected before and after visitation. A mean comparison showed that the effects of a single travel experience are tangible and affect tourists' future decisional behavior intentions by contributing to shaping the individuals' destination selection criteria. Copyright © 2015 John Wiley & Sons, Ltd.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

Anticipating long-distance travel shifts due to self-driving vehicles

Increasing population and travel demand has prompted new efforts to model travel demand across the United States. One such model is rJourney that estimates travel demand among thousands of regions and models mode and destination choice. rJourney includes records representing 1.17 billion long-distance trips throughout the year 2010. Although inter-regional impacts caused by an increase of automated vehicles (AVs) has been investigated, there is little research on inter-regional travel and how longer distance destination and mode choices will change. Because of conveniences offered by AVs, the value of travel time of drivers is expected to fall, thus reducing the generalized cost of AV travel. To initially analyze the impacts of AVs in the United States, a new AV mode was added to a subset of the rJourney mode and destination choice models. With an initial scenario assuming an operating cost of AVs that is 118% of traditional cars, two outcomes are observed that are solely based on model results. First, the attractiveness of AVs severely digs into the airline travel market, reducing airline revenues to 53%. Second, the introduction of AVs results in a shift of destination choice, increasing travel in further distances for personal vehicles, but favoring closer distances across all modes, for an overall 6.7% decline in US passenger-miles traveled on existing long-distance trips. While this preliminary research has revealed an initial perspective on how an existing model can support AVs, the increasing availability of data as AVs emerge will refine nationwide long-distance modeling.     

Non‐participation of Domestic Tourism: Analyzing the Influence of Discouraging Factors

This study analyzes the factors that discourage non‐tourists' participation in domestic tourism. Data were collected in 15 cities in China and analyzed using a comparative analysis and non‐parametric ridit analysis. The findings indicate that (i) non‐tourists have low internal travel motivation and attitude and are more likely to be under 25 or above 55 years old, less educated, less healthy, with small child(ren) and lower income; (ii) non‐tourists consider less on destination environment and attraction, but focus on price and travel expenses when making a travel decision and destination choice; and (iii) economic and leisure time are their main situational travel constrains. Copyright © 2016 John Wiley & Sons, Ltd.     

Modelling information use,image, and perceived risk with intentions to travel to East Asia

This research empirically tested a tourism behaviour model explaining tourists' intentions to vacation for the first time in selected countries extending image research by Baloglu and McCleary [(1999). U.S. international pleasure travelers’ images of four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38(2), 144–152; A model of destination image formation. Annals of Tourism Research, 26(4), 868–897] and more recently Kaplanidou and Vogt [(2007). The interrelationship between sport event and destination image and sport tourists’ behaviors. Journal of Sport & Tourism, 12(3–4), 183–206]. Key factors that remain untested in modelling international travel propensity were identified as: information sources, cognitive and affective destination image, and perceived risk. On-site surveys were conducted in two US metropolitan areas with a purposive convenience sample. Data were analysed with structural equation modelling for three destination countries (China, Japan, and South Korea) so that positioning strategies were illustrated through empirical evidence. Modelling results supported previous research showing that stronger positive cognitive and affective destination images and lower perceived risks for vacationing in a destination positively influenced intentions to travel to the countries of interest. Of greater interest are findings on information usage influencing cognitively held images, particularly cultural experiences, but information use was found not to directly influence the affective component of image. Intent to travel to each of the three countries was heightened by different factors – for China it was affective image, for Japan cognitive image, and South Korea a reduction in perceived risks. Destination marketers can use this model to understand the use of information sources, in general or specific types, to influence cognitive images held and perceived risks associated with a foreign country, and to ultimately modify affective image and intent to visit a destination for the potential first-time visitors.