Are Local and Organic Claims Complements or Substitutes? A Consumer Preferences Study for Eggs

This paper provides an analysis of consumer preferences for product claims, specifically about origin and production methods. In particular, it addresses two important questions: i) whether consumers are willing to pay a premium for food products carrying these claims; and ii) whether local and organic claims are complements or substitutes. A choice experiment designed to estimate two‐way interactions was undertaken in Spain for eggs. The findings show first, that consumers are willing to pay a positive premium price for an enhanced method of production (that of barn, free‐range and/or organic instead of cage produced eggs) as well as for the proximity of production (local, regional and national over imported). Second, the findings show that consumer preferences for the claims are heterogeneous with two consumer segments being identified: “origin preference”, the larger segment, and the “production method preference”. Results show that organic and local claims were complements for the larger first segment but that free‐range and local/regional claims were substitutes for the second smaller segment. These results provide the marketing chains with insights applicable for pricing strategies.     

Leveling the field for biofuels: comparing the economic and environmental impacts of biofuel and other export crops in Malawi

Biofuels often raise the specter of food insecurity, water resource depletion, and greenhouse gas emissions from land clearing. These concerns underpin the “sustainability criteria” governing access to European biofuel markets. However, it is unclear if producing biofuels in low‐income countries does exacerbate poverty and food insecurity, and moreover, whether the sustainability criteria should apply to all agricultural exports entering European markets. We develop an integrated modeling framework to simultaneously assess the economic and environmental impacts of producing biofuels in Malawi. We incorporate the effects of land use change on crop water use, and the opportunity costs of using scarce resources for biofuels instead of other crops. We find that biofuel production reduces poverty and food insecurity by raising household incomes. Irrigated outgrower schemes, rather than estate farms, lead to better economic outcomes, fewer emissions, and similar water requirements. Nevertheless, to gain access to European markets, Malawi would need to reduce emissions from ethanol plants. We find that biofuels’ economic and emissions outcomes are generally preferable to tobacco or soybeans. We conclude that the sustainability criteria encourage more sustainable biofuel production in countries like Malawi, but are perhaps overly biased against biofuels since other export crops raise similar concerns about food security and environmental impacts.     

Policies Supporting Organic Food and Farming in the EU: Assessment and Development by Stakeholders in 11 European Countries

There is no single ‘best way’ of policy development. Bottom-up approaches to policy design and a broad debate among stakeholders facilitate policy learning and innovation. A novel approach of a bottom-up policy design process involving stakeholders is introduced. The first results obtained by implementing this methodology are presented. The outcomes of a large international effort for a development of policies for organic food and farming, which took place in Maj 2004 in Europe, are analyzed: the synthesized results from 11 European countries (AT, CH, CZ, DE, DK, EE, GB, HU, IT, PL, SI) on the current situation of policies related to the organic food market in Europe are highlighted and policy recommendations for the development of the organic food and farming sector are formulated. Specifically, strengths, weaknesses, opportunities, and threats of policies related to the organic food market are identified and policy instruments used to address these aspects are developed.     

EU Food Safety Standards,Pesticide Use and Farm‐level Productivity: The Case of High‐value Crops in Kenya

This article provides an empirical analysis of the impact of European Union (EU) private food safety standards on pesticide use and farm‐level productivity among small‐scale vegetable producers in Kenya. We apply an extended three‐stage damage control production framework, accounting for multiple endogeneity problems, to farm‐level data collected from a random cross‐sectional sample of 539 small‐scale producers. Estimation results show that farmers producing vegetables for the domestic market use significantly lower quantities of pesticides than do export farmers. However, contrary to findings elsewhere, the econometric evidence here shows that both domestic and export‐oriented vegetable farmers in Kenya use pesticides at levels below the economic optimum. The results also show that the adoption of standards by export farmers does not have any significant impact on total pesticide use. However, adopter categories are distinguishable in terms of types of pesticide used, i.e. adopters use safer pesticides based on World Health Organization (WHO) classification. The third‐stage structural revenue model results demonstrate that adoption of standards has a positive and significant impact on revenue raised in vegetable production. Nevertheless, farmers producing for the export market are indistinguishable from those producing for the domestic farmers in terms of the total revenue earned from producing vegetables during the rainy season, on a ‘per acre’ basis. Although standards can potentially prevent resource‐poor smallholders from maintaining their position in the lucrative export markets, they can also result in positive changes in the production systems of those small‐scale farmers who adopt it, as shown by these results.     

Effects of media headlines on consumer preferences for food safety,quality and environmental attributes

In recent years, Asia has emerged as an important supplier of food to Western countries. In this study, we focus on shrimp, a major aquaculture commodity, to evaluate consumer willingness‐to‐pay (WTP) for enhanced food safety, use of antibiotics and eco‐friendly practices used in producing shrimp in the presence of country‐of‐origin labelling. Specifically, this research assesses the effects of news headlines regarding product safety, as information shocks on U.S. consumer demand. Consumers were found to have a mean willingness‐to‐pay of $7.81 per pound of shrimp with an enhanced safety characteristic from the United States, $0.94 for the same type of shrimp from China and $2.43 for similar shrimp from Thailand. Consumers had a WTP for the absence of antibiotics in the production of U.S. shrimp of $7.31 and were only willing to pay for an eco‐friendly attribute on domestically produced shrimp. Media headlines were found to have a statistically significant effect on consumer preferences and WTP for product characteristics. Food policy and international agribusiness implications of our findings are discussed.     

Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels

While international trade in organic products has grown significantly, understanding consumers’ preferences for imported organic foods has remained limited. This research examines the impact of country‐of‐origin labeling on US consumers’ choices of organic foods. Results show that consumer valuation of domestically produced organic broccoli was significantly higher than that of imported organic broccoli. Adding information about USDA organic certification standards/rules for imported products mildly increases consumer valuation of imported organic broccoli in some cases. These findings suggest that providing such information may have a positive impact on consumer willingness to purchase imported organic products.     

The Arctic as a food producing region: Consumer perceptions and market segments

The Canadian Arctic is a unique food producing region. Much of the food produced in the Canadian Arctic has a strong tie with Indigenous cultures and communities, is produced or harvested in a pristine environment, and features species not commonly consumed in other parts of Canada. Building upon previous work and using data from a survey of Canadian consumers featuring a discrete choice experiment positioned around a seafood purchasing decision (Arctic Char), we use a latent class model to examine heterogeneity in consumer responses to Arctic food. We identify three groups (classes) of consumers who differ in the relative importance placed on geographic origin, Indigenous origin, wild harvested (vs. farmed), and certification for sustainability and authenticity. A class membership model explores the sociodemographic and psychographic characteristics differentiating consumers across these three groups, including food neophobia and consumers’ prior perceptions of the Arctic as a food producing region with respect to quality expectations, environmental and social impacts, Indigenous cultural origins, health, moral and price concerns. Our analysis sheds light onto Indigenous cultural origin as a novel type of credence attribute. We discuss implications for the Arctic food sector and for regional certification initiatives.     

Values and Markets: an Analysis of Organic Farming Initiatives in Andalusia

This article sets out the overlapping political and cultural roots of an innovative farming co‐operative in Andalusia, one composed of both ex‐labourers and small farmers. One strand of values involves the realization of a food chain in which no capitalist enterprise can extract profit from their labours: this, together with various conceptions of personal and local autonomy, shapes much of their practice of organic farming. Nevertheless, their labour has to generate an acceptable livelihood through selling food in an environment dominated by large‐scale commercial agriculture in both the ‘conventional’ and ‘organic’ sectors. The article explains how they achieve this by building ties with consumers around a variety of shared values. This focus on the particularities of a radical food movement sheds light on many larger issues, both the nature of markets and competition in the dominant economy, and the debates about organic certification and ‘conventionalization’.     

Using Flexible Taste Distributions to Value Collective Reputation for Environmentally Friendly Production Methods

In this paper, we investigate consumer preferences for various environmentally friendly production systems for carrots. We use discrete choice multi‐attribute stated preference data to explore the effect of the collective reputation of growers from an Alpine valley with an established reputation for its environmentally friendly production: Val di Gresta ‘the valley of organic orchards.’ Data analysis of the panel of discrete responses identifies unobserved taste heterogeneity for organic, biodynamic, and place of origin along with extra variance associated with experimentally designed alternatives. The assumed parametric taste distributions are each tested using the semi‐nonparametric specification proposed by Fosgerau and Bierlaire, while the null of normality cannot be rejected for organic and biodynamic production methods, though it is for the place of origin. The latter is found to be bi‐modal, with modes at each side of zero. The use of a flexible taste distribution increases the plausibility of this form of heterogeneity and it appears promising for future applied studies. Dans le présent article, nous avons examiné les préférences des consommateurs quant à divers systèmes de production écologiques de carottes. Nous avons utilisé des données sur les préférences déclarées, la valeur attendue et les choix discrets pour examiner l'effet de la réputation collective de producteurs dans une vallée alpine réputée pour sa production écologique: Val di Gresta, dite la ?vallée des vergers biologiques?. L'analyse des données de panel discrètes a fait ressortir une hétérogénéité inobservable des goûts quant à la culture biologique, la culture biodynamique et le lieu d'origine ainsi qu’une variance supplémentaire liée à des options expérimentalement conçues. Les distributions paramétriques hypothétiques des goûts sont testées à l'aide de la spécification semi‐non‐paramétique proposée par Fosgerau and Bierlaire (2007), tandis que l'hypothèse nulle de normalité(null of normality) ne peut être rejetée pour les méthodes de production biologique et biodynamique, bien qu’elle le soit pour le lieu d'origine. Cette dernière serait bimodale, avec des modes de chaque côté de zéro. L'utilisation d'une distribution des goûts souple augmente la plausibilité de cette forme d'hétérogénéité et semble prometteuse pour les études appliquées futures.     

Eliciting Consumer WTP for Food Characteristics in a Developing Context: Application of Four Valuation Methods in an African Market

We elicit willingness to pay for conventional, organic and/or food‐safety‐inspected tomatoes in a traditional African food market. We identify four elicitation methods that can be conducted with one respondent at a time, and use them in a field setting: the Becker–DeGroot–Marschak mechanism, multiple price lists, multiple price lists with stated quantities, and real‐choice experiments. All four methods give similar results; showing that consumers are willing to pay a premium for organic and food‐safety‐inspected tomatoes. However, the size of the premium is significantly larger when consumers choose between alternatives than when they indicate their reservation price. The new multiple price lists with stated quantities were easy to explain in the busy market setting, gave the respondents the opportunity to determine the amount they wanted to buy, and had valuations in line with the other non‐comparative valuation methods.     

Production Risk and Technical Efficiency in Organic and Conventional Agriculture – The Case of Arable Farms in Germany

This paper quantifies the importance of production risk and technical efficiency as two possible sources of production variability in German organic and conventional farming. Determinants of production risk and inefficiency are investigated based on a combination of Just and Pope’s stochastic production framework and a Stochastic Frontier Analysis. The empirical analysis is conducted using a balanced panel of farm records from 1999/2000 to 2006/2007 on 37 organic and conventional arable farms, respectively. Euclidian‐Distance‐Matching is used to identify for each organic farm a conventional counterpart with similar structural features. Results indicate that output variability in both production technologies is mainly caused by production risk. Land and labour are identified as risk‐increasing inputs in both farm types whereas higher capital endowment, seed costs and soil quality have risk‐reducing effects.     

烹饪方法对食物营养成分的影响

随着生活品质的提高,人们越来越关注食物的品质,要求食物不仅要色香味俱全,而且烹饪后其中的营养成分也要有所保留。现阶段,食物烹饪方法有很多种,同一食物不同的烹饪方法会带给人不同的视觉和味觉体验,但也会对食物的营养成分造成不同的影响。为此,本文针对烹饪方法对食物营养成分的影响展开研究。     

Is Passive Farming A Problem for Agriculture in the EU?

We address a new agricultural policy concern following the decoupling of CAP direct payments in 2005: passive farming, whereby landowners maintain their agricultural area to collect payments without producing commodities. It is claimed that passive farming is hindering agricultural development by ‘blocking’ access to farmland for expanding farmers. We evaluate the links between the EU's Single Payment Scheme (SPS), passive farming, land use and agricultural development. Following identification of the rational landowners’ optimal land‐use choice, we evaluate the effects of the SPS using a spatial, agent‐based model that simulates farmers’ competition for land in a case‐study region of Sweden. We show that passive farming does not constrain land from being used in production; on the contrary more land is used than would be the case without the SPS. We conclude that passive farming is not a problem for agriculture, but provides public goods that would otherwise be under provided: preservation of marginal farmland and future food security. However SPS payments on highly productive land inflate land values (capitalisation) and slow structural change, which hinder agricultural development. Consequently CAP goals could be better served by targeting payments on marginal land and phasing out payments to highly productive land.     

System of crop intensification for more productive,resource-conserving,climate-resilient,and sustainable agriculture: experience with diverse crops in varying agroecologies

With continually increasing demand for food accompanied by the constraints of climate change and the availability and quality of soil and water, the world’s farmers are challenged to produce more food per hectare with less water, and with fewer agrochemical inputs if possible. The ideas and methods of the system of rice intensification which is improving irrigated rice production are now being extended/adapted to many other crops: wheat, maize, finger millet, sugarcane, tef, mustard, legumes, vegetables, and even spices. Promoting better root growth and enhancing the soil’s fertility with organic materials are being found effective means for raising the yields of many crop plants with less water, less fertilizer, reduced seeds, fewer agrochemicals, and greater climate resilience. In this article, we review what is becoming known about various farmer-centred innovations for agroecological crop management that can contribute to agricultural sustainability. These changes represent the emerging system of crop intensification, which is being increasingly applied in Asian, African, and Latin American countries. More research will be needed to verify the efficacy and impact of these innovations and to clarify their conditions and limits. But as no negative effects for human or environmental health have been identified, making these agronomic options more widely known should prompt more investigation and, to the extent justified by results, utilization of these methodologies.     

Who Will Feed China in the 21st Century? Income Growth and Food Demand and Supply in China

This study uses resource‐based measures to explore the evolution of China's demand and supply for food. China's dietary shift from plant to animal‐based foods, induced by its income growth, is likely to impose considerable pressure on agricultural resources. China's demand for food on this measure appears consistent with global trends, while China is an out‐performer on the supply side, producing much more food than its income level and land endowment would predict. China's current per capita income is in a range where consumption growth is high and in excess of production growth, but the gap between supply and demand is likely to diminish as population and per capita consumption growth decelerate. Continuing agricultural productivity growth and sustainable resource management will be important influences on the growth of China's future net import demand for food.     

Qualifying tradition: Instituted practices in the making of the organic wine market in Languedoc‐Roussillon,France

Within France, the Languedoc‐Roussillon region (now part of Occitanie) is home to about one third of the nation's area of certified organic vineyards. Each year, the world's largest organic wine fair, Millésime Bio, takes place in the city of Montpellier. This trade fair is an important site where organic wine is not only sold but also given meaning in the market, and importantly, differentiated from but made commensurate with conventional wine. In this paper, we examine processes and practices of ‘qualifying’ organic wine, including by means of relational processes of association and dissociation. Drawing on collaborative event ethnography and other qualitative methods, we focus on individual and institutional actors engaged in creating forms of commodified meanings that circulate with organic wine. In Languedoc‐Roussillon, these meanings reflect and reinforce a longer‐term so‐called shift to quality in wine production, yet also emphasize continuity over change, particularly through emphasis on ongoing role of artisanal, independent growers. We argue that qualification thereby works not only through association with independent growers but also by dissociation, specifically from Languedoc‐Roussillon's agrarian tradition of generic wine production and from the central role played by wine cooperatives in the social reproduction of the region's small‐holding grower class.     

基于MapObjects的北京市农产品标准化生产基地信息管理系统设计与实现

无公害农产品、绿色食品和有机农产品是农产品消费安全的有效保障。随着"三品"生产基地的不断增加,迫切需要对认证信息进行高效、可视化管理。该文以北京市生产基地为管理对象,设计了数据库结构及认定基地和认证产品一体化编码规范,以.NET为开发平台,集成MapObjects,开发了北京市农产品标准化生产基地信息管理系统,实现了基本信息可视化管理、基地信息查询统计、空间数据与属性数据的交互查询、产地认定、辅助规划等功能,为相关认证和规划部门提供管理和决策信息。     

Contracting Institutions,Agro‐food Trade and Product Quality

The agro‐food sector has experienced a profound transformation of contractual arrangements along the value chain, coinciding with important technological innovations and product quality upgrading. Our understanding of the impact that this transformation has had on trade flows in the agricultural sector is very limited. In particular, we have limited knowledge about the extent to which the patterns in agro‐food trade have been driven by the quality of contractual institutions. Using existing measures which capture the sensitivity of agro‐food products to contractual imperfections, we show that countries with better contract enforcement specialise in the production of food which requires higher level of relationship‐specific investments. We also find that countries with better contracting institutions and producing contract‐intensive goods specialise in exporting high quality foods. In addition, we show that the quality of contracting institutions might importantly affect the process of product quality upgrading.     

Hired labor use decisions in cassava-producing households of sub-Saharan Africa

Sub‐Saharan Africa is the only developing region of the world where agricultural output has been trailing population growth for most of the last three decades. Farming systems in the region are inherently risky because they are fundamentally dependent on the vagaries of weather. In addition, it is a region of crises; poverty, civil strife, and HIV/AIDS. Attention must therefore be focused on improving the production of crops that could thrive under these circumstances. Because of its tolerance of extreme drought and low input use conditions, cassava is perhaps the best candidate in this regard. And cassava is a basic food staple and a major source of farm income for the people of the region. The use of hired labor is important for its production growth because cassava root yield responds positively to the application of hired labor. This article, based on farm‐level information collected from six major cassava‐producing countries of Africa, within the framework of the Collaborative Study of Cassava in Africa, identifies strategic variables affecting the hired labor use decisions of producing households. The characteristics of the household head (age and number of years of formal education), the size of the household farm, good market access, and population pressure are found to motivate households to apply hired labor in cassava production. These observations underscore the need for investing in people—education—and in infrastructure—market access—as possible tools for improving food production in the region. The positive effect of farm size also suggests that some kind of land reform, which would put more farmland at the disposal of farm households, could be favorable to improving cassava production.     

Combining Stated and Revealed Preferences on Typical Food Products: The Case of Dry‐Cured Ham in Spain

An extensive body of research concerns the valuation of EU certification schemes of quality based on the origin of food products. This literature focuses mainly on stated preferences (SPs) and reported behaviours by the consumers. We combine consumers’ SPs, obtained through a conjoint ranking experiment, with revealed preferences (RP), obtained through a retail scanner database. We evaluate SPs as predictors of RP, and investigate whether SPs and RPs are consistent. Dry‐cured ham in Spain is chosen as the anchor product, mainly because of its broad customer base and long history of origin certification. A ‘trick’ nested logit model with non‐identical and identical samples of consumers is estimated to answer each of the objectives. Results show that, irrespective of the analysed samples, SP can predict general market trends and choices but not accurately predict market shares, and that consumers’ actual behaviour is partly consistent with their SPs. We find that consumers prefer ham produced in Teruel, compared with unspecified Spanish origin. Quality Certification and a Distributor’s Brand are preferred over the alternatives of no quality label or identified with a brand owned by the producer. Interestingly, SPs for the Quality Certification and the distributor’s brand lead to an over‐ and under‐estimation, respectively, of the market share.