Qualität im Journalismus – ein integratives Konzept

To determine the various performance criteria concerning journalism it is reasonable to develop a broad concept, which integrates the different theoretical approaches. In a functional and system-oriented perspective, fundamental performance criteria can be based on the social function and the specific code of journalism, which emerged in an historical process of mutual observation of journalists and audiences. In a normative-democratic perspective, performance criteria can be derived from societal and human values codified in diverse regulations. However, in this regard it has to be taken into account that specific claims of the political subsystem also play an important role. Finally from an audience and action oriented viewpoint, it is important to keep in mind that journalistic communication must be useful and applicable in the world the audience lives in.     

Zur Qualität der Medienkontrolle: Ergebnisse einer Befragung deutscher Rundfunk- und Medienräte

This article presents the results of a survey among German media supervisors (members of supervising boards in public broadcasting stations and state media institutions). Given the increasing commercialization and internationalization of television, the supervising boards play a crucial part in assessing the quality of programs. From among 940 German supervisors, 364 took part in the survey, which covered the individual role conceptions of respondents as well as their attitudes towards quality criteria for television. Results suggest that both the supervisors’ amount of television use and the types of programs they prefer is clearly different from patterns in the population. This, along with the observation that supervisors often criticize what they saw privately, suggests (given the diversity of programs) that too much might be expected of them. Media supervisors do heed quality criteria in their work, but these probably do not correspond to other groups’ criteria, and especially not to the general population’s. To conclude, suggestions are discussed to improve the system of supervising programs by important social groups.     

Journalistische Qualität – eine empirische Untersuchung des Konstrukts mithilfe der Concept Map Methode

Journalistic quality is one of the most important and at the same time most complex constructs in communication science. In particular, the dependencies between the diverse number of quality criteria has barely been investigated empirically. Based on the normative definition of journalistic quality according to democracy theory and employing the concept map method, this article attempts to determine the composition of the journalistic quality construct and contribute to a clearer understanding and a more reliable operationalization of the construct. The empirical data was collected from leading editors and journalistic quality scholars who displayed their understanding of the construct in the form of concept maps. Following the procedure suggested by Roedder John et al. (2006), the individual concept maps were then converted into one consensus map—a single map that represents all concept maps. The results show high levels of reliability and face validity. Central quality criteria are found to be credibility, relevancy, and professionalism. Further criteria that significantly determine the main criteria are impartiality, correctness/accuracy, objectivity, neutrality, and immediacy.     

Qualitätserwartungen und ethischer Anspruch bei der Lektüre von Blogs und von Tageszeitungen

Besides classical journalistic products, media users increasingly tend to read texts on the internet published by other users, as in weblogs. How do users navigate among these offers, how do they evaluate the quality, and which standards in terms of media ethics do they apply when reading weblogs compared to newspaper articles? Two empirical studies address these questions. In a survey, 702 internet users rated their theoretical expectations in terms of journalistic quality and compliance with ethical standards, comparing weblogs and daily newspapers. In a consecutive 2 × 2 experimental design, 120 participants read a journalistic text with varying source information (weblog/daily newspaper) and varying degree of adherence to ethical standards (ethically questionable/neutral). Participants then rated the quality of the text and its ethical standards. Results indicate that daily newspapers more than blogs are expected to deliver journalistic quality. But when read, texts are evaluated according to their content rather than their source. Ethically questionable texts in newspapers are disapproved as much as ethically questionable blog postings.     

Die These der Negativitätsumkehrung

The article explores the effects of negativity bias in political coverage on cognitions, emotions and attitudes. Starting from psychological considerations on cognition and emotion as well as from the assimilation-contrast-effect, the article develops a hypothesis of ‘negativity inversion’. This postulates that cumulative media criticism that politicians are unable to solve political problems does not only shape a negative image of politicians, but also establishes the impression that many political problems remain unsolved. This impression is the backdrop for judgments on specific political solutions which appear more positively and find more approval among recipients than without such a contrasting background. Results from an experiment manipulating (1) media images of politicians’ capability to solve problems and (2) media images of a regional political problem support the hypothesis of negativity inversion.     

Legitimität in der Medienpolitik

This study develops a theoretical perspective on legitimacy in media policy that can be used to study debates taking place in the media. This perspective assumes that contentions about legitimacy are inscribed in media policy debates; in debates about which media content, business models and forms of media usage are legitimate. The aim of this perspective is to stimulate research questions and guide research. It contributes to understand why some regulation is successful and another is not. This article first discusses the state of research in communication studies. According to it, legitimacy can influence decisions in media policy. Legitimacy is a precondition for the effectiveness of regulation and regulatory procedures and for the stability of the media order. The media may operate as self-interested actors and deprive regulatory attempts of legitimacy. Most studies use a normative concept of legitimacy.Based on new institutionalism and the theory of structuration by Anthony Giddens, in the first step, an analytical (not normatively determined) and dynamic concept of legitimacy is developed. Legitimacy is with Suchman understood as a “generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions”. Drawing on both strategic and institutional approaches, legitimacy is conceptualized both as strategic reference to and as effect of normative structures. Media policy actors try to strategically employ legitimacy in order to assert or defy collectively binding rules. They cannot do this, however, without referring to expectation structures (normative structures) that at the same time constrain and enable them. Because legitimacy has these two sides, is part of action and structures, it can be defined as institution.New institutionalism differentiates between attributing, depriving of, repairing and maintaining legitimacy. The structuration theory is used to define these processes as a recursive interaction of actors and structures that takes place in public debates (structuration of legitimacy). The structuration theory provides a framework that integrates the strategic aspect of legitimacy related action and the institutional aspect of legitimacy. Furthermore, it includes the distribution of resources, political capabilities and authority in media policy and allows studying the influence of these factors on gaining, depriving of and repairing legitimacy. The following sections elaborate this framework and for this purpose, use the terms legitimacy episodes, structuration of legitimacy, grammar of legitimation, media communication.Due to legitimacy episodes, legitimacy becomes an issue in media policy. Arguing with Giddens, episodes are processes of social change that reorganize institutions. They occur with transgressions. Transgressions related to the media system can be expected when new media proliferate because new forms of media production, distribution and media usage develop, new actors enter media markets and public communication changes. Old issues of media regulations are raised from new perspectives, new regulatory problems emerge. Emerging debates and conflicts also concern legitimacy: the threats of certain new services, the acceptability of new business practices or the lawfulness of certain user behaviour.The structuration of legitimacy encompasses attributing, depriving of, repairing of and maintaining legitimacy and can be studied through the “grammar of legitimation”, resource distribution and the rules of the media. The abovementioned processes related to legitimacy take place in recursive interactions of actors and structures: within communication, sanction and power. These forms of interaction are closely related to each other. Language is a regulative force and reflects structures of domination. Three propositions can be derived from Giddens regarding the structuration of legitimacy: First, media policy conflicts can be understood through debates. Second, these debates are not only about exchanging arguments but about validity and influence. Third, public debates influence collectively binding decision-making processes because they construct legitimate definitions of an actor, a procedure, of existing rules or of other problems and discursively restrict available options. The structuration of legitimacy can be analysed by studying the grammar of legitimation, the resource distribution among actors and media related rules. The grammar of legitimation, resource distribution and media related rules are both enabling and constraining actors. The grammar of legitimation demands actors to include an interpretation of the legitimation object, a norm, an evaluation and arguments in their statements. It furthermore, demands actors to consider the structure of expectation and signification: prevailing norms, values, and patterns of interpretation. Resource distribution, more specifically the extent to which actors can invest allocative and authoritative resources structures debates about legitimacy. Legitimacy claims can be raised most effectively via mass media. The mass media are self-interested actors in media policy debates. They provide therefore not only a forum for but are actors in legitimacy debates. The rules of the media that affect legitimacy debates and their outcome are threefold: selection, interpretation and depiction of a media policy debate, the media’s own interests, and to what extent leading media cover a media policy issue. The present perspective allows identifying episodes of legitimacy, studying the structure of legitimacy statements, investigating the reasons of successful legitimacy strategies and media organizations’ self-interests.     

Das Erklärungsdilemma der Medienwirkungsforschung.

Starting from the deductive-nomological model, the partitioning of variance, several classifications of media effects a multi-level logic, the paper presents a variance-based model of media effects beyond the single recipient. However, when explaining media effects on meso- and macro-level units, media effects research faces a dilemma. The article discusses this dilemma both formally and by using selected examples (stock market, public opinion, right-wing violence). The dilemma of explaining media effects has to be taken seriously since it entails problems going far beyond the simple question of individual and aggregate data. Part of it are the problems of modeling the link between micro and macro-level as well as its dynamics – which raises further questions such as “where do media effects end?“.     

Matthias Karmasin an die Universität Klagenfurt berufen

Ohne Zusammenfassung     

Medien- und Kommunikationswissenschaft als Hauptfach: Die Göttinger Universität stärkt mit dem neu gegründeten Zentrum für interdisziplinäre Medienwissenschaft (ZIM) ihre Medienkompetenz

Ohne Zusammenfassung     

Lassen sich mit dem Internet Wählerstimmen gewinnen?

The internet is widely used by political parties and candidates as an instrument in election campaigns in Germany. Voters’ use of the internet for political information is, however, still at a low level. Studies yield mixed results regarding the impact of online campaigning on candidates’ electoral performance but there is some evidence for such an impact. However, the mechanism behind it remains unclear. Can positive effects be attributed to persuasion or mobilization? An analysis addressing this question is lacking for German election campaigns. Based on three candidate surveys during local, state and national election campaigns in Germany, this article presents new results regarding the question of whether the internet helps German politicians to win votes, and how these effects can be characterized. Multivariate analysis reveals that, on all three levels, structural characteristics such as party membership and political status are the most significant predictors of a candidate’s electoral performance. The use of online media as a campaign technique has an effect during the national elections only. This effect is only significant for Web 1.0 applications and not for the more interactive Web 2.0.     

Mehr als anderthalb Jahrzehnte 〉Publizistik〈 mitgeprägt

Ohne Zusammenfassung     

„Politische Kommunikation“: Kern und Rand des Begriffsverständnisses in der Fachgemeinschaft

Terms and concepts are both premises and results of research. Controversies about the basic concepts of a discipline prompt scientific advancement. The aim of this paper is not to put forward an authoritative definition of “political communication,” but—based on prototype semantics—rather to work out what the core of the understanding of this concept is within the scientific community, and what the margin. This is also a test for a method of analyzing the understanding of concepts in general. The basis is a dimensional analysis of the concept of “political communication,” in which a four-dimensional basic structure established by deduction was tested by means of a content analysis of textbook definitions. This leads to a tool for a factorial survey to empirically analyze students’ and lecturers’ understanding of this concept (n = 161). The findings were: At the heart of the understanding of the concept are communication participants deeply involved in the political system in a context of mass media communication. Differences in content and consequences of communication have no influence on the understanding of the concept, and the differences between students and lecturers are small. Comparisons between countries and longitudinal studies are possible on this basis.