Economic aspects of diffusion models

This paper presents possible effects of economic and marketing variables on the diffusion process of new products. The variables examined are price, advertising, and consumer's income. It is shown that under certain conditions the diffusion process depends on the income elasticity of the new product introduced.     

Hamburg and the enlarged EEC

Hamburg’s trade has profited from the dynamic effects of the European Common Market. In the following interview Dr Fahning, Director of the Hamburgische Landesbank-Girozentrale, gives his views on the importance of the EEC enlargement for the Hanseatic City.     

Competition policy in the EEC

Article 2 of the Treaty of Rome describes the task of the European Community as to encourage stability and growth “by establishing a Common Market and by progressively approximating the economic policies of Member States”.     

Monetary integration in the EEC

Last weeks’ dollar crisis which ended with the devaluation of the dollar emphasised once more the need for a reform of the international monetary system. It also brought to the open the necessity to reorganise the EEC monetary relations. The floating of pound and lira seems to support this case.     

Association of African states with the EEC

The Yaoundé Agreement, which was signed on July 20, 1963, by the EEC and 18 African states as well as Madagascar, and became effective on June 1, 1964, is due to expire on May 30, 1969. According to Article 136 of the EEC treaty and Article 60 of the Yaoundé-Agreement provisions are to be made one year before expiry for a new period in the light of the results achieved and in accordance with the principles of the treaty. We have been making inquiries into the work so far done under the treaty and the state of the negotiations about its renewal.     

The foreign trade policy of the EEC

The union of the six states of the EEC has brought the largest trading power of the world into being in Europe. Its pesltion will be strengthened further by the accession of Great Britain and other states. The author, who is a Vice-President of the Commission of the European Communities, analyses the problems facing the EEC when concluding trade agreements and in Its relations with other states.     

The common transport policy of the EEC

A free market in the sphere of transport is to be established in the European Community by 1992. What conditions prevail today in this sector and what steps must be taken in order to establish a workable Common Transport Market?