Perceptions of Quality in the Nonprofit Relationship

Longstanding relationships achieved through satisfying donors are a critical success factor in resource development for most nonprofits, but relatively little is known about the relationship between quality and satisfaction from the perspective of major donors. This study among 218 major donors examines a widely accepted method for assessing service quality-SERVQUAL-in a nonprofit context. The results of the study extends findings in other service context and underscores the strategic benefits of a quality orientation for nonprofits.     

我国加工贸易产业结构升级研究

产业结构升级是加工贸易全面升级的基础和前提。在对加工贸易产业结构状况从外部表征和内在属性两个层次作了全面深入分析的基础上,探讨了加工贸易产业结构升级的方向和重点,提出了加工贸易产业结构升级需要遵循的原则,以及为促进我国产业结构升级和贸易结构的不断优化的有关政策建议。     

Expert Advice for Successful Restaurant Music

Abstract

Music has the power to create an excitement level and ambiance that helps patrons enjoy food and spirits, while encouraging repeat business. Managers must decide on whether the music is background music or clearly audible. Priority disks allow the restaurant operator to play selections custom designed for his/her restaurant. Music can add to the restaurant's atmosphere, or it can detract from it. This article leads managers through decisions involved with music and music systems, providing them with information that will lead to music becoming a positive element of the restaurant's environment.     

外形设计对飞机隐身性能影响分析

飞机的隐身技术是一个多学科交叉的技术领域,措施多样,外形设计作为其中的一项重要手段也备受关注.文中着重讨论并分析了如何通过有效外形设计措施,降低飞机主要威胁方向雷达电磁波的反射,从而降低其被雷达等探测源截获的风险.     

利用加工贸易技术扩散优化出口商品结构研究

加工贸易对我国经济发展的促进作用不仅表现在扩大贸易规模和促进经济增长上,更重要的是体现在促进我国技术进步和出口商品结构升级上,而这一作用主要是通过加工贸易的技术扩散效应获得的。加工贸易通过吸引外商直接投资、商品进出口、产业关联效应和人力资本流动等几个途径,扩散和传播了国外先进技术,优化了出口商品结构,并推动我国在技术进步的阶梯上不断攀升。     

Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender

Content analysis of the top 50 hip hop songs from Billboard's Year-End Charts from 2008 to 2011, for a total analysis of 200 songs, was conducted for this study. Using Hegemonic Masculinity to guide our theoretical perspective, songs were coded for multiple items including gender of rapper(s), number of brand mentions and kinds of products mentioned. Results revealed that there are significant differences in the number of products and brands mentioned based on the gender of the artists, especially important when paired with the finding that women are significantly underrepresented in hip hop music. Songs performed by male artists had a significantly higher number of brands mentioned than did songs by female singers. Researchers also found differences in the types of products mentioned in hip hop music based on the gender of singers. Male singers mentioned brands and products in the categories of vehicles, alcohol, fashion, and entertainment categories while female artists mentioned more brands and products in the travel and entertainment categories.     

航天测控信号处理平台的现状与发展趋势

航天测控信号处理平台是航天地面测控系统中不可或缺的核心处理设备。以近十年实际工作中开发交付的一系列航天测控信号处理平台为研究对象,通过对各平台架构、功能性能的系统分析,总结了航天测控信号处理平台的发展现状并梳理了航天测控信号处理平台的发展趋势。     

改进Cholesky分解算法的设计与FPGA实现

针对大规模数字阵列的空域信号处理以及空时信号处理的要求,提出了一种高速并行的基于Cholesky分解的协方差矩阵反问题求解算法。相对于其他现有算法,所提算法具有更高的并行度与更低的处理延迟。在算法实现方面,提出了一种基于脉动阵列+反馈环的矩阵迭代结构来实现该算法,并在现场可编程门阵列（Field Programmable Gate Array,FPGA）平台上验证了该结构的有效性。电子设计自动化(Electronic Design Automatic,EDA)工具的综合与实现结果表明,所提算法实现结构具有高并行性、低延迟等优势,尤其在矩阵规模相对较大时优势明显。     

The Impact of Coupons on Service Quality Evaluations,Risk, and Purchase Intentions

Abstract

To attract customers, restaurants will often use coupons. This research examined the impact of a promotional coupon on service quality expectations, perceived purchase risk and purchase intentions. It was found that the use of coupons does increase purchase intentions and reduce perceived purchase risk. However, coupons were found to negatively influence service quality expectations. Implications of these findings for restaurant managers are discussed.     

背景音乐在营销课中的巧妙运用

首先,本文通过回忆营销课堂的一次案例讨论引出了背景音乐的话题;随后,本文提出了背景音乐在营销教学中的四大功效;最后,本文分别探讨了背景音乐在营销课堂中的运用技巧以及注意事项。     

“礼崩乐坏”新释——先秦礼乐的传播学研究

从音乐作为媒介这一角度来看,春秋战国时期的“礼崩乐坏”可以有一个全新的阐释。作为传播手段,礼乐曾经是先秦时期礼仪制度的最主要的媒介,但随着文字的发展成熟和广泛使用,文字取代了礼乐,使礼乐失去了原有的重要地位。用文字的视觉便利取代礼乐的耳口相传,这是春秋战国时期“礼崩乐坏”的媒介技术原因。因此,“礼崩乐坏”作为春秋战国时代各种发展、破坏、革新的“社会大事件”之一,实质也是媒介技术发展使然。     

音乐营销的秘密

在企业发展过程中,创新的思维和策略才能获得长远的发展。因此,营销人员需要运用与时俱进的营销手段以确保满足消费者不断变化的需求。随着经济的发展、科技的进步和消费者生活水平的提高,消费者的购买行为开始发生变化,他(她)们的购买行为不仅仅受到产品本身的影响,还受到购买环境的影响。随之,突破传统营销手段的音乐营销逐渐进入营销人员的视线。一些研究发现,购买环境中的音乐因素对消费者购买行为的影响更胜于产品本身。这篇论文首先介绍了音乐的三个特性:一致性、广泛性和情感性;其次介绍了音乐营销的作用;最后对全文进行了总结。     

论音乐欣赏中的感情体验要求

从欣赏者对音乐作品感情内涵体验的深浅角度出发进行论证,得出“准确、深刻和细致地体验音乐作品中的感情内涵,是音乐欣赏中感情体验的基本要求”,同时也是欣赏者自己的感情和音乐中表现的感情相互交融、发生共鸣的过程。而当欣赏者对某种音乐音响及其艺术风格不熟悉,不能正确地进行音乐感知时,则不可能获得正确的感情体验。欣赏者要从各个方面去研究和理解乐曲感情更深刻、更准确地领会音乐作品的感情内涵。     

Ethical Issues in the Music Industry Response to Innovation and Piracy

The current conflict between the recording industry and a portion of its customers who are involved in illicit copying of music files arose from innovations involving the compression and electronic distribution of files over the internet. This paper briefly describes some of the challenges faced by the recording industry, and examines some of the ethical issues that arise in various industry and consumer responses to the opportunities and threats presented by these innovations. The paper concludes by highlighting the risks associated with responses that threaten further innovation, ultimately reducing the chances of finding solutions that hold appeal for all parties.     

浅析户外音乐节的经济效益和社会效益 ——以咪豆音乐节为例

音乐节作为一种舶来品,在我国得到了迅速的发展.音乐节不仅为举办城市带来了可观的经济效益,也成为提升城市形象的一种重要手段.论文对连续成功举办八届的"咪豆音乐节"进行分析,探讨户外音乐节的经济效益以及对举办城市经济和社会发展的促进作用,希望为我国其他城市举办音乐节提供可行路径.     

The role of pleasant music in servicescapes: A test of the dual model of environmental perception

This article explores the psychological processes by which background music in servicescapes influences service evaluation and purchase intention. Drawing on the dual model of environmental perception, it is hypothesized that: (1) servicescape is perceived in an ambient holistic manner and serves as the background for perceptions of the provider and thereby has direct and provider-mediated effects on outcomes; (2) the presence of music influences outcomes because it reinforces the holistic quality of the servicescape, makes the provider stand out, and moderates the contribution of provider-mediated servicescape effects; (3) when pleasant music is present, a double-mediating process fully accounts for the impact of variations in the music valence, such that music valence gets transferred into servicescape attitude, which then exercises direct and provider-mediated effects on service outcomes. Two experimental studies in real and online environments support the above research hypotheses.     

试论我国文化安全面临的挑战及对策——以当代音乐文化的发展现状为例

随着全球化进程的发展和信息时代的来临,文化安全作为非传统安全问题的核心,其重要性日益凸显。尤其对于发展中国家来说,国家的繁荣与发展不仅在于政治经济军事等传统安全因素与硬实力的发展,更加在于文化软实力的提升。文章旨在透过当代音乐这一国家文化的重要方面及其发展现状,以小见大地分析论述当今我国文化安全面临的挑战,并据此制定出应对措施。