Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity

Wildlife crime is a worldwide issue, but marketing research has been mostly silent on the topic. In particular, research has yet to understand how a consumer's level of religiosity may help to explain views toward and participation in crimes against wildlife. Thus, through three studies, these challenges are addressed. Study 1 shows that religiosity positively influences acceptability views and participation in crimes against wildlife, and this relationship is mediated by animal–human continuity beliefs (i.e., believing animals and humans are one of the same). Study 2 primes religion to show that religiously primed consumers are more likely to view crimes against wildlife as acceptable, thereby supporting religiosity as a primary mechanism in explaining crimes against wildlife. Additionally, animal–human continuity beliefs again mediate this relationship, with religiously primed consumers reporting lower animal–human continuity beliefs. Lastly, Study 3 provides practical implications through marketing messaging aimed at reducing attitudes toward and participation in crimes against wildlife. Findings reveal that religious-based messaging is the most effective. Findings build on belief congruence theory and provide implications for marketing practice and the preservation of wildlife.     

The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China

Poaching rhinos to sell their horns is one of the most pressing threats to wildlife and constitutes an illicit yet extremely profitable business. Employing construal level and reactance theory, two studies examine which marketing campaign is most effective in countries where the crime is actually taking place by distinguishing supply (=poachers in Kenya) and demand (=consumers of Chinese traditional medicine in China). Both studies follow a 2 × 2 between-subject design with an additional control group whereby temporal distance and social distance are manipulated to outline weaknesses of current antipoaching campaigns and identify alternatives that are more effective. Results suggest that economic and identity-related factors can explain consumers (China) and poachers (Kenya) intentions to purchase traditional Chinese medicine with rhino horn or sell rhino horn. In both countries, marketing campaigns featuring temporal distance were superior to close counterparts; yet, the mediating variables differ for each country. Close temporal distance elicits reactance. Interestingly, poachers do not seem to discriminate between close and far social distance. The findings have lifesaving implications for wildlife, profound practical implications for non-governmental organizations, and governmental agencies' additional theoretical contributions.     

“Minor crimes” against wildlife: Small offenses,lasting impact,and a proposed solution

Past research has examined why people engage in negative consumer behaviors, but research has not adequately examined what drives minor crimes against wildlife, which is important given their prevalence and impact on the welfare of wildlife. We address this need for research with two studies that examine minor crimes against wildlife in the context of wildlife jams (i.e., traffic jams caused by wildlife in and around roadways that obstruct the normal flow of traffic). Study 1 introduces a research methodology very new to the field of marketing by using participant observation and geospatial data to characterize actual behaviors of people during wildlife jam events in a national park setting. Study 2 begins with a pre-test identifying the primary reasons for participation in wildlife jams before the main study tests a message-based intervention strategy to reduce wildlife jams using five conditions (no message, standard message, attitudes-based message, norms-based message, control-based message). Results reveal that a norms-based message reduced intentions to participate in wildlife jams the most, while all messaging tactics were more effective than no message. Findings build on the theory of planned behavior, and suggestions for decreasing consumer harm to wildlife are discussed.     

Towards a classification of marine wildlife crime: Marketing strategies to curtail illegal fishing,malicious acts,and waterway pollution

Much effort has been dedicated to fighting wildlife crime with modest results. This paper focuses on marine wildlife crime, which suffers from a certain level of neglect due to terrestrial bias (a predominant focus on land animals). Despite legislative and enforcement efforts, there has been little integration of marketing techniques to curtail marine wildlife crime. For these reasons, we set out to study current issues surrounding marine wildlife crime by conducting interviews with three experts in areas of marine education, research, and legislation. The interviews provide an overview of the threats to marine wildlife, aid in the development of a classification of marine wildlife crime, and provide strategies as to what marketing actions may be useful to reduce it.     

Wildlife trafficking: Focusing on the entire supply chain

Fueled by her first-hand experiences with caring for wildlife, and the realization that efforts at fighting crimes against wildlife have hitherto been focused mainly on the supply side of wildlife trafficking, the author makes a case for a renewed focus on both the supply and the demand sides as well as the intervening link between them that facilitates such trafficking. After an engaging introduction, she discusses each of the above three parts in detail and concludes that a strategy involving the same intense focus on each of the three parts is sorely needed to eradicate crimes against wildlife. In the process, she argues that the adoption of the “carrot” approach would be far superior to the “stick” approach in achieving long-term success, and offers specific tactics pertaining to each of the three parts as actionable recommendations.     

Preventing wildlife crime with a focus on orangutans: Applying social influence techniques to public education efforts

Orangutans are projected to become critically endangered or extinct this century if humans continue to destroy their habitat. Threats include legal and illegal clearcutting of rain forests to establish palm oil plantations, climate change, and transnational organized crime. This study examines how self-benefit and other benefit appeals, knowledge of threats, concern about habitat loss, and liking orangutans are associated with (a) intent to protect habitat due to licit threats and crimes against wildlife, and (b) seeking information to save habitat. Upon entry to a zoo, 251 (118 men, 128 women, and 5 unknown) persons viewed posters highlighting the benefits of habitat conservation to self or others and completed a survey. Concern, threat knowledge, liking, and self-benefit and other benefit appeals accounted for 28% of the variance associated with intent to take action to protect the habitat. Integrating social influence principles into zoo displays and addressing barriers that prevent conservation behavior are discussed. The ideas in this paper are relevant to many primates and endangered species.     

Animating the big middle

A Consumer Culture Theory (CCT) perspective captures the motivating social and cultural contexts of retail patronage and purchase behaviors and the myriad motivating factors behind the retail purchase decision. A CCT perspective complements behavioral decision theory and social cognition research in retailing. For consumers, retailers represent a field in which operant resources interact. In these marketspaces, firms and consumers exert a mutual gravitational pull. Firms compete for a role in the culturally constituted projects that consumers pursue by offering certain resource combinations. A CCT-based approach to retailing strives to account for co-creation, namely, how consumers deploy their own cultural resources, aided by retailer-provided resources, to accomplish the pursuit of their personal identity and communal projects. The paper discusses strategic orientations for retail firms that spring from a resource view, four types of firm supplied operant resources, suggests some mechanisms through which consumers animate cultural resources and their motivations to do so, and offers suggestions for future research.     

Advertising effectiveness from a consumer perspective

Communication effectiveness research is moving away from investigations of advertising’s forms, content and the degree and type of consumer involvement, to a greater focus on the process of reception and the social and cultural roles that advertising plays in society and in individual lives. This shift in emphasis has been influenced by communication and media studies, which have prioritised the psychological, social and cultural contexts within which consumers relate to commercial information and the roles that advertising media play in their lives. The focus on the ‘receiver’ as the key actor in the advertising communication process has also coincided with increasing interest in consumer culture theory, brand communities and the new service dominant logic of marketing. This paper provides a useful perspective from which to view contemporary developments in advertising effectiveness research, and has important implications for future studies.     

Impact of auditory sense on trust and brand affect through auditory social interaction and control

Voice assistants—or voice-enabled artificial intelligence—have changed the way people interact with their surroundings dramatically. Utilizing an enactive view of social cognition theory, this study demonstrates how voice assistants can act as [semi] autonomous agents to hold instantaneous social interactions with consumers. This research employed two experimental studies. Study 1 used two voice assistant mobile applications, Microsoft Cortana and Google Assistant, and Study 2 used Amazon Alexa and Microsoft Cortana. The contributions this paper makes are two-fold. First, the results illustrate how perceived auditory sense drives perceived auditory control through auditory social interactions with a voice assistant that lead to brand affect and consumers’ trust in the voice assistant. Second, results shed light on the role of surprise as a repelling drive that attenuates the effect of perceived auditory control on brand affect.     

Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation

In this article, we consider crowdsourcing from the consumer perspective. Specifically, we examine the identity value (i.e., sense of self) that consumers accrue by participating in creative crowds. How can managers structure crowdsourcing initiatives to maximize value for participants through identity creation and expression? We strive to answer this question first by examining the different types of crowdsourcing initiatives from a value co-creation perspective. Then we evaluate how consumers construct identities through consumption and review the literature on identity theory. Finally, we link the identity type—personal, extended, or social—to the management of crowdsourcing ventures and offer suggestions for practitioners.     

Death imagery in antipoaching advertising

In three studies, death imagery and regulatory focus are examined for their effects in wildlife protection campaigns. Images of death are found to lead to positive intentions to conserve wildlife through fear, but only when ads are prevention-focused rather than promotion-focused. In Study 1, participants who view an image of a dead elephant indicate feeling fear and stronger intentions to conserve wildlife. In Study 2, participants who view a prevention-focused ad depicting a dead rhino indicate stronger intentions to sign a wildlife conservation pledge, but the effect is attenuated when the ad is promotion-focused. Study 3 finds similar results using the image of a dead tiger. Theoretical insights and practical implications are discussed.     

What does luxury really mean to millennial consumers?

The aim of this study was to determine how millennial luxury consumers define luxury based on a holistic systems theory perspective. The human ecosystem and its components were used to fully investigate the system of the millennial luxury consumer. A mixed methodology was used by conducting interviews and then a consumer survey. Based on the findings from this research, the definition for luxury based on the view of the millennial luxury consumer is as followed: Luxury is the characteristics of the product themselves, addresses the consumer's personal needs, and addresses the consumer's social needs. This study suggests that the ecosystem of the millennial luxury consumers, including its environments and interactions, helped in constructing their definition of luxury. This definition delivers millennial luxury consumer insights for luxury retailers and may provide strategic adaptations to help attract and retain millennial luxury consumers, while also supporting business sustainability in a challenging retail environment.     

Exploring online comments from a strategic marketing stance to reduce wildlife crime

Illegal wildlife trade (IWT) is an omnipresent global threat to ecological, social, and economic systems. Marketing expertise can aid in the mitigation and reduction of crime against wildlife using a variety of mechanisms. This paper focuses on how social media usage relates to the framing of conservation appeals. By studying the content of existing blogs, articles, white papers, and other online postings, we extract relevant themes and concepts. Conducting an unguided semantic analysis of our data, we analyzed messaging appeal strategies and the underlying social or informational frameworks they employ. Using literature on advertising appeal types and contrasting social/emotional with knowledge-based/informational messaging strategies, we identified how wildlife crime prevention content employs these rhetorical framing mechanisms. Through the lens of social learning theory, our study proposes messaging strategies as a framework for understanding online content. Crimes against wildlife are creating increasingly severe ecological, economic, and social damage within international political and social communities; individuals learn from and engage with online content, therefore appropriate framing mechanisms can aid marketers in designing effective prevention appeals.     

Consumer-defined sustainably-oriented firms and factors influencing adoption

Guided by stakeholder theory, a pair of exploratory studies identifies factors that influence firms to adopt an environmentally-friendly approach to conducting business, while providing insight into consumers' perceptions of such firms. An analysis of twenty in-depth interviews and a qualitative survey yields a conceptual model, indicating that such firms are motivated by governmental intervention, organizational values, and the potential benefits that can accrue as a result of implementation. Moreover, consumers view sustainably-oriented firms as maintaining procedures, developing products, and portraying themselves accordingly. These findings are relevant to academicians as they describe the underlying rationale for such behaviors and outline a novel conceptualization of the construct, thus invigorating future research. The results are also useful for firms as they shed light on sustainability efforts that are salient to the consumer and provide support for implementation, thereby encouraging the joint maximization of social and economic objectives.     

Assessing demand reduction measures for rhino horn consumption

A review of studies that segmented consumers based on their willingness to consume rhino horn are given to identify the various motivational drivers and deterrents of illegal wildlife consumption in China and Vietnam. Medicinal motivations are the most significant stimuli for both Vietnamese and Chinese consumers who believe that the horn treats ailments. A review of campaigns that were developed to generate an awareness of the plight of this endangered species is conducted to highlight the problems of the celebrity-product degree of fit and eclipsing in the advertisements. We recommend that additional consumer behavior research on demand-reduction strategies for rhino horn should examine gateway behaviors that initiate consumption; evaluate the viability of diverting demand to substitute products (e.g., synthetic alternatives); investigate the counterfeit market for rhino horn and draw analogies from anticounterfeiting messages to decrease demand for an illicit product; and employ benchmarks to implement and assess the validity of campaigns targeted at Asian consumers to decrease demand. A few research methods are suggested based on the recommendations for future research.     

中国小麦期货市场效率的协整检验

本文采用扩展恩格尔-格朗杰检验对中国小麦期货市场效率进行研究,结果显示:未来现货价格与距最后交易日前第7、14、28天期货价格协整,并且距最后交易日越近,期货价格越接近对未来现货价格的无偏估计,期货市场接近有效率市场;未来现货价格与距最后交易日前第56天的期货价格不协整,因此可推断距最后交易日超过56天的期货市场没有效率。     

Time series volatility of commodity futures prices

This article examines the pattern of volatility over time of a series of commodity futures prices, and focuses in particular on the futures price variability as the maturity date of the futures contract approaches. In a rational expectations model of asymmetric information, the article provides conditions under which the Samuelson hypothesis—that the variability of futures prices increases as maturity approaches—will be true. © 2000 John Wiley & Sons, Inc. Jrl Fut Mark 20: 127–144, 2000     

城乡收入差距、社会保障与犯罪治理成本——基于动态空间面板模型的实证研究

本文基于2000-2012年中国省级面板数据, 从空间经济学视角对城乡收入差距、 社会保障与犯罪治理成本之间的关系进行实证研究, 并探究其传导机制. 通过研究发现, 中国各省犯罪治理成本之间存在正的空间相关性, 且东中西部地区空间差异性相对较大. 实证检验结果显示: 城乡收入差距对犯罪治理成本存在显著的正相关性, 而政府社会福利支出有助于降低犯罪治理成本, 此外, 空间系数项、 被解释变量滞后项、 通货膨胀率、 城镇化率等因素对犯罪治理成本存在影响. 鉴于此, 本文提出为有效降低社会犯罪率与犯罪治理成本, 政府应完善社会保障制度, 并改革户籍制度以降低城乡收入差距.     

Approximation for convenience yield in commodity futures pricing

The pricing of commodity futures contracts is important both for professionals and academics. It is often argued that futures prices include a convenience yield, and this article uses a simple trading strategy to approximate the impact of convenience yields. The approximation requires only three variables—underlying asset price volatility, futures contract price volatility, and the futures contract time to maturity. The approximation is tested using spot and futures prices from the London Metals Exchange contracts for copper, lead, and zinc with quarterly observations drawn from a 25‐year period from 1975 to 2000. Matching Euro‐Market interest rates are used to estimate the risk‐free rate. The convenience yield approximation is both statistically and economically important in explaining variation between the futures price and the spot price after adjustment for interest rates. © 2002 Wiley Periodicals, Inc. Jrl Fut Mark 22:1005–1017, 2002