Predicting airline passengers’ loyalty using artificial neural network theory

The study explores a model for predicting airline loyalty using the antecedents indicated in previous studies. Data was collected using a questionnaire distributed to 614 domestic air passengers using the snowball sampling method. The measurement tool had 16 scale items constructed on the recommendations of previous studies. Passenger satisfaction, airline service quality, passenger perceived value, and airline image are identified as determinants for airline loyalty. The predictive analytical approach of Artificial Neural Network theory and covariance-based Structural Equation Modelling for determining causality is employed in the study. The artificial neural network model predicts airline loyalty with 89% accuracy. Sensitivity analysis suggests passenger satisfaction as the most significant predictor of airline loyalty. The causal study supports that passenger satisfaction mediates the relationship between airline service quality and airline loyalty.     

Airport security measures and their influence on enplanement intentions: Responses from leisure travelers attending a Canadian University

Airport security measures can be grouped into two types; standardized screening techniques, which all passengers must undergo (e.g., baggage X-rays, metal detecting scans); and elevated-risk screening (including pat-downs and strip searches) for which only a sub-set of passengers are selected. In the current study, an undergraduate sample (n = 636) was surveyed regarding the professionalism of security screening staff, as well as perceived safety, threat to dignity, and enplanement intentions, following standard and elevated-risk screening measures. Consistent with our hypotheses, perceived professionalism and safety were positively correlated with enplanement intentions, and dignity threat was negatively associated with perceived safety. As the perceived safety from the use of a security measure decreased, enplanement intentions also decreased. Notably, when a screening measure is perceived as having negative consequences (e.g., threatening one's sense of dignity) the safety of the measure is personally invalidated.     

The effect of airline service quality on passengers’ behavioural intentions: a Korean case study

This paper seeks to improving our understanding of air passengers’ decision-making processes by testing a conceptual model that considers service expectation, service perception, service value, passenger satisfaction, airline image, and behavioural intentions simultaneously. For this testing, path analysis via maximum likelihood estimator is applied to data collected from Korean international air passengers. Service value, passenger satisfaction, and airline image are each found to have a direct effect on air passengers’ decision-making processes.     

A Structural Model for Examining how Destination Image,Perceived Value,and Service Quality Affect Destination Loyalty: a Case Study of Orlando

The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word‐of‐mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family‐oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.     

Managing passengers’ experience through mobile moments

Travelers' experience is dramatically affected by the use of digital technologies. On the one side, travel companies use them to support management and marketing practices with the purpose of fostering efficiency and ultimately increase competitiveness. On the other side, travelers heavily rely on their digital devices to organize, personalize and to a certain extent ‘live’ their travelling experience. Within this scenario, mobile devices are seen from both ends as crucial mean for location and context based interactive communication. Mobile devices are here discussed as personalization tool for leisure air passengers' experiential journey in an airport starting from customers' journey analysis, along with information sources used within the whole journey.     

Risk factors associated with flying in adverse weather: From the passengers' point of view

Risk factors on the demand side of aviation safety are rarely addressed as the focus of research is most often placed on the supply side of aviation service. Even though airlines have the prerogative to cancel flights in the face of adverse weather, stranded passengers have to be reckoned with in the event of cancellation. Passengers' awareness of the risks associated with flying in adverse weather may help mitigate the confrontation as well as induce passengers to take the lead in adopting preventive measures. The aim of this article is to study the attitudes air travelers say they have towards flying in adverse weather, as well as risk factors regarding cancellation of trips in adverse weather. A conceptual framework is presented which outlines the links between risk factors and preventive measures. Data generated from a quantitative survey of 1145 air travelers, conducted in July 2015 at Taiwan's Kaohsiung International Airport, is used to examine this framework using correlation analysis and one-way analysis of variance (one-way ANOVA). The factors of trust, risk perception and domestic destination are found to be positively related to passengers' stated attitude toward taking preventive measures. Income, purpose of the trip and direct experience generate ambiguous results. The outcome also suggests the following paradox: while pilots make the final decision regarding aviation safety in adverse weather, they appear to enjoy the lowest level of passenger trust.     

Does authenticity exist in cultural theme parks? A case study of Millennium City Park in Henan,China

ABSTRACT

Authenticity has always been a salient concept in tourism studies. Most previous studies focused on cultural heritage sites while much less research was conducted on man-made attractions. Given the importance of authenticity in the tourism industry, this research investigates different authenticity concepts in a unique context: a Chinese cultural theme park. Millennium City Park is a typical cultural theme park in Kaifeng, Henan, China, and was chosen as the case study. This study identifies the perception of authenticity from the perspectives of both park managers and park visitors. It is found that visitors value authentic experience in the experience economy. Authenticity plays an important role in the tourism industry, in which activity-related authenticity is more important to visitors than object-related authenticity in cultural theme parks since visitors prefer more participation and involvement during their visits. It is suggested that park planners emphasize cultural elements in various products in cultural theme parks.     

Call for Papers: Special Edition of Current Issues in Tourism

Many national parks around the world are major tourist attractions. While increases in national park tourism provides business opportunities, there are several economic, social and ecological aspects that need to be monitored in order to sustain high quality visitor experiences. This paper reports findings from visitor surveys at Fulufjället National Park, Sweden–one year prior to and one year after the national park designation in 2002. The purpose is to monitor short term changes in park use. Data from on site visitor counters show a 40% increase in the number of visitors, while follow-up mail surveys reveal several changes in visitor characteristics, use patterns, expenditures and attitudes.     

External organizational commitment among organizational implants: The case of logistics service providers

Using the concept of external organizational commitment (EOC), survey data from 312 logistics service provider (LSP) implants are used to test a model of the determinants of implant level of commitment to their host firm and the consequences of such commitment to the LSP. The results show that both inter-organizational outcome and task interdependence affect implant perceptions of the degree to which they are supported by their host organization. Perceived organizational support by the host organization, in turn, was found to be positively related to implant commitment to their host organization, which was positively related to LSP operation-level performance.     

物流节点类型的确定及其实证分析

探讨物流园区、物流中心的概念,以及它们之间的相互关系,并对物流节点类型确定进行了聚类分析。在对物流节点类型确定分析中,在初始指标的选择并搜集相关数据的基础上,通过指标相关性分析和空间差异度分析进行指标筛选,建立了物流节点类型确定的综合指标体系。并采用模糊聚类方法,对台州市规划的11个物流节点进行类别划分,确定建设相同类别物流节点的集合,构建出台州市物流节点空间布局的层次体系。     

Factors associated with medical travel behaviours: the input–process–output perspective

This study adopts the input–process–output perspective to develop a research framework, and aims to investigate the factors associated with medical travel behaviours. A total of 343 international medical tourists who took low invasive treatments in Taiwan were surveyed using questionnaires. The data were analysed using structural equation modelling, and the results of this work are as follows. Medical tourists felt that higher service quality led to better corporate image. The service quality and corporate image of medical institutions had positive influences on the perceived value of medical travel. Perceived value plays a significant mediating role for the relationships between various medical institution factors and behavioural intention. Furthermore, destination image can be regarded as an important moderator that facilitates the influences of medical institution factors on perceived value.