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According to the ‘doing well by doing good’ proposition, firms have a corporate social responsibility to achieve some larger social goals, and can do so without a financial sacrifice. This research note empirically examines this proposition by studying in depth the case of ‘Fair & Lovely,’ a skin whitening cream marketed by Unilever in many countries in Asia and Africa, and, in particular, India. Fair & Lovely is indeed doing well; it is a profitable and fast‐growing brand. It is, however, not doing good, and I demonstrate its negative implications for public welfare. I conclude with thoughts on how to reconcile this divergence between private profits and public welfare. Copyright © 2007 John Wiley & Sons, Ltd.  相似文献   

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Stakeholder theory suggests a relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) because certain stakeholders reward certain types of CSR. This argument assumes that stakeholders attend to firms' CSR activities—an assumption that has yet to be examined. We fill this gap by extending stakeholder theory to the context of stakeholder attention to firm CSR and exploring the antecedents and consequences of stakeholder attention to corporate disaster relief CSR. We test the resulting hypotheses on a sample of public companies that engaged in natural disaster relief efforts, finding that stakeholder attention partially mediated the relationship between disaster relief and CFP and that stakeholder attention to corporate disaster relief was driven by the legitimacy, urgency, and enactment of disaster relief CSR initiatives. Copyright © 2014 John Wiley & Sons, Ltd.  相似文献   

4.
This study examines the impact of corporate philanthropy growth on sales growth using a large sample of charitable contributions made by U.S. public companies from 1989 through 2000. Applying Granger causality tests, we find that charitable contributions are significantly associated with future revenue, whereas the association between revenue and future contributions is marginally significant at best. We then identify the mechanism underlying our findings. Our results are particularly pronounced for firms that are highly sensitive to consumer perception, where individual consumers are the predominant customers. In addition, we document a positive relationship between contributions and customer satisfaction. Overall, our evidence suggests that corporate philanthropy, under certain circumstances, furthers firms' economic objectives. Copyright © 2009 John Wiley & Sons, Ltd.  相似文献   

5.
企业作为社会组织必然嵌入在已经积累人类文明成果的的社会土壤里。除了自生自长以外,企业必然对其赖以生存的自然社会资源进行消耗。企业消耗的社会资源对国家和社会是负债,应当通过可以控制和计量的手段加以确认并予以清偿,达到回补社会再生产保持可持续发展的平衡目标。企业履行社会责任除了要对自己消耗掉的社会成本即债务加以清偿平衡的原因外,还有基于我国特定文化内蕴的对社会反哺平衡的原因。国家行政权需对企业社会责任履行的反哺平衡进行科学设计和有效控制,以保证反哺平衡目标的实现。  相似文献   

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本文基于企业的规模、竞争力和知名度,从国内和国外分别选择了一家具有代表性的钢铁联合企业进行企业社会责任信息披露方面的比较研究,包括企业基本情况比较、企业社会责任信息披露形式比较以及企业社会责任信息披露内容比较.  相似文献   

7.
企业捐赠作用的综合解析   总被引:35,自引:0,他引:35  
本文提出一个综合的理论解释框架,将捐赠作用划分为四类:合法保护——企业通过捐赠购买利益相关者的“伤害权,”提高组织的合法性,减少企业经营中的不确定性,维持企业正常运行;伤害保险——慈善捐赠将形成积极的道德资本,当企业经营活动伤害到利益相关者时,道德资本能降低受害者制裁/报复企业的强度,并减少企业关系资产的损失;间接增值——慈善捐赠可以通过改善企业与利益相关者的关系来间接提升企业绩效;直接增值——精心设计的战略性慈善捐赠可以改善企业经营环境,直接提升企业绩效。  相似文献   

8.
作者以我国上海证券交易所2003年521家上市公司为样本,研究了企业社会责任活动与企业价值的相关性问题。结果表明,从当期看。承担社会责任越多的企业。企业价值越低;但从长期看,根据关键利益相关者理论与社会资本理论。承担社会责任并不会降低企业价值。同时,本文的研究也表明资产规模、负债比率、重污染行业因素与企业承担社会责任活动显著正相关;财务状况或其他状况异常的ST类公司、前一年的盈利能力与企业承担社会责任活动显著负相关。  相似文献   

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本文融合社会资本理论,构建了转型经济中企业社会责任影响组织竞争优势的理论框架,并运用151家中国企业的调查数据进行了实证检验。结果发现:企业社会责任与经济绩效之间不存在相关性,但与组织声誉正向相关,社会资本会明显强化企业社会责任的声誉效应。具体而言,等级制社会资本会显著促进企业社会责任与组织声誉的相关关系,而市场社会资本则限制了企业社会责任对组织声誉的贡献。本文从研究方法的跨层次风险、资源依赖的动态性和整合能力等方面进行了应用性的讨论,建议中国企业用基于社会资本的战略性社会责任超越慈善导向的社会责任,通过这种战略转型积聚组织竞争优势。  相似文献   

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本文运用世界品牌实验室(world Brand Lab)发布的《中国500最具价值品牌排行榜》中的上市公司作为样本,以中国社会科学院发布的2009年中国企业社会责任发展指数计量企业社会绩效,实证分析了企业社会绩效与品牌金融价值之间的相互关系,结果发现:企业社会绩效与品牌金融价值存在相互促进的关系;企业规模不仅影响企业社会绩效,也影响品牌金融价值;企业社会绩效与企业性质存在显著的负相关,国有企业比非国有企业承担更多地企业社会责任,而对于品牌金融价值,无论是国有企业,还是非国有企业,均不受企业性质的影响.  相似文献   

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This study explores the relationship between corporate social performance (CSP) and corporate financial performance (CFP) within the context of a specific component of CSP: corporate charitable giving. A model of the determinants of the extent of corporate charitable giving is estimated and used as the basis of a classification that groups firms according to the difference between their actual and their predicted intensity of gift giving. The financial performance attributes of the classification are explored. We found that firms with both unusually high and low CSP have higher financial performance than other firms, with unusually poor social performers doing best in the short run and unusually good social performers doing best over longer time horizons. Copyright © 2008 John Wiley & Sons, Ltd.  相似文献   

12.
企业社会责任弹簧模型及其作用机理研究   总被引:2,自引:0,他引:2  
近年来,企业社会责任受到越来越多的关注。本文认为企业社会责任已经成为可持续发展的要求,提出企业社会责任与社会责任期望之间存在的三个相关性假设。在此基础上,本文构建了企业社会责任弹簧模型,并从发展趋势和实践效果两个角度对企业社会责任的作用机理进行了详细分析。基于分析结论,本文提出企业在社会责任实践中要实现三个结合:与顾客价值相结合,与企业价值相结合,与企业目标相结合,使得企业社会责任成为推动可持续发展的重要力量。  相似文献   

13.
Research summary: We examine the role of firm strategy in the global effort to combat pollution. We find that U.S. plants release less toxic emissions when their parent firm imports more from low‐wage countries (LWCs). Consistent with the Pollution Haven Hypothesis, goods imported by U.S. firms from LWCs are in more pollution‐intensive industries. U.S. plants shift production to less pollution‐intensive industries, produce less waste, and spend less on pollution abatement when their parent imports more from LWCs. The negative impact of LWC imports on emissions is stronger for U.S. plants located in counties with greater institutional pressure for environmental performance, but weaker for more‐capable U.S. plants and firms. These results highlight the role of local institutions and firm capability in explaining firms' offshoring and environmental strategies. Managerial summary: Using confidential trade, production, and pollution data of more than 8,000 firms and 18,000 plants from the U.S. Census Bureau for years 1992–2009, we find that U.S. plants release less toxic emissions when their parent firm imports more from low‐wage countries (LWCs). In addition, goods imported by U.S. firms from LWCs are in more pollution‐intensive industries. U.S. plants shift production to less pollution‐intensive industries, produce less waste, and spend less on pollution abatement when their parent imports more from LWCs. However, not all U.S. firms choose to “offshore pollution.” U.S. plants located in counties with greater institutional pressure for environmental performance offshore more, but more‐capable U.S. plants and firms offshore less. Copyright © 2017 John Wiley & Sons, Ltd.  相似文献   

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企业社会责任观的演进与发展:基于综合性社会契约的理解   总被引:81,自引:2,他引:81  
利益相关者理论与主流企业理论在企业社会责任fq题上存在着根本的分歧,但从历史的视角来审视企业社会责任观的演进可以发现,企业社会责任与利益相关者的利益要求是紧密结合在一起的。企业在履行其囊括显性契约与隐性契约在内的综合性社会契约时,必须考虑其利益相关者合理的利益要求,进而主动承担起应有的社会责任。  相似文献   

15.
以利益相关者理论为基础,从企业内部的资源和能力、外部的政府行为两个角度出发来考察广东省民营企业慈善捐赠行为的影响因素。运用Logistic回归模型,通过对273份有效问卷的实证分析,发现民营企业慈善捐赠行为与企业现金流的多寡没有显著关系,但企业形象、企业慈善决策机制、企业规模大小、企业所处的生命周期阶段对民营企业是否进行慈善捐赠有显著影响。我国民营企业应结合其资源能力和外部环境。开展战略性慈善捐赠,这是关乎其健康持续成长的重要要素。  相似文献   

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伴随着企业规模和实力的不断增强,自20世纪50年代以来,企业社会责任(corporate social responsibility,CSR)问题就一直备受商业理论界的关注。大量学者从企业社会责任的定义、内涵、理论基础等方面进行了大量的研究,取得了丰富的研究成果。然而,不可否认的是,目前对企业社会责任的研究仍然有很多差强人意的地方,其中一些问题来自于企业社会责任概念本身,而另一些则来自于现有研究的不足。本文的主要目的是就企业社会责任问题研究中的四个方面的研究困境与不足进行探讨,这四个问题分别涉及企业社会责任的内涵、原因、评价与跨国环境下的企业社会责任问题。  相似文献   

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企业社会责任的实现--基于消费者选择的分析   总被引:46,自引:1,他引:46  
本文建立了一个基于消费者选择的分析框架。分析企业社会责任标准、消费者补贴政策对企业策略的影响及其社会经济效果。研究发现:在市场可有效分割的前提下,企业实行无差异市场策略更能规避经营风险;若无政策干涉.企业无论采取差异化市场策略或无差异市场策略,最终提供的社会责任总量相等:实施企业社会责任标准不一定会提高企业社会责任总体水平,若同时辅以消费者补贴政策,最终可以从经济、制度两方面动因促使企业承担社会责任;影响企业策略的主要变量是责任市场规模及消费者对责任产品的偏好强度,消费者企业社会责任教育、企业社会责任信息的显性化是影响消费者选择,促使企业改善社会责任绩效的有效途径。  相似文献   

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Major corporations often respond charitably in times of disaster. However, disasters can also impose nontrivial costs on firms themselves, and under adverse conditions, firms typically donate less, not more. This paper takes a strategic perspective on corporate magnanimity in times of crisis by looking at the relationship between firm value, reputation, and donations by U.S. Fortune 500 firms in the case of Hurricane Katrina. In general, we find that Katrina's landfall was associated with significant negative abnormal stock returns. In particular, we find that a reputation for social irresponsibility was associated with both the greatest drop in stock prices and the greatest likelihood of making a subsequent charitable donation in response to the disaster. Copyright © 2011 John Wiley & Sons, Ltd.  相似文献   

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Research Summary: We study the use of corporate philanthropy as a form of reputation insurance, developing a formal model of such insurance to examine how the terms of insurance in equilibrium change under different assumptions about the firm and its stakeholders. We then test the predictions from this model in the U.S. petroleum industry and find that philanthropic donations offer insurance‐like benefits, but are also positively associated with subsequent oil spills—firms that give more, spill more—with this association being stronger for spills that are under firms’ control and in states with low civic capacity. These results are consistent with an adverse selection/moral hazard equilibrium and suggest that the use of philanthropy as reputation insurance may benefit firms at the cost of society. Managerial Summary: Firms that donate to social causes develop a reputation for being socially responsible, and are often given the benefit of doubt when negative information about them comes to light. But are philanthropic firms truly more responsible? We argue that firms that donate more may be more likely to do harm—those that expect to do harm later are likely to give more now, and those that know their reputation protects them may become less careful. Evidence from the U.S. petroleum industry is consistent with this argument, with firms that give more having more subsequent oil spills, but only the type of spills that are under the firm's control, and only in states where the firm faces weaker scrutiny.  相似文献   

20.
企业社会责任概念范畴的归纳性分析   总被引:41,自引:0,他引:41  
通过归纳性分析,我们考察了中国企业社会责任(CSR)的概念范围,对来自12个省区市630位企业总经理(或企业所有者)进行开放式调查,我们收集了2811个关于CSR的事件描述。从得到的定性数据中,我们发现了中国企业社会责任的9个维度,其中有3个在西方文献中是没有被提及的,同时还发现有2个在西方得到普遍认同的CSR维度没有在中国得到体现。我们通过对比中西方CSR维度,揭示了中国CSR的一些独特维度。结果表明,CSR在中国的形式不同于其他西方国家的形式,中国的CSR是与中国特定的社会文化背景密切相关的。  相似文献   

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