保时捷911型跑车:一部经久不衰的动力神话

一位忠诚的保时捷车迷奥拉夫·彭斯克(Olaf Penske)在今年夏季驾驶保时捷911单排座双门轿车后热情洋溢地说,这远非我驾驶过的第一辆保时捷跑车的感觉,但它的确是最棒的.在过去39年中,保时捷已重新设计了911型概念车,其新颖的设计兼顾了市场的需求及顾客的期望.     

胡忠谦:猎人笔记

胡忠谦曾是溫州打火机行业的首领,因为酷爱钓鱼错失了扩大规模的时机。由于喜欢枪,他把自己的领域缩小到专业生产仿真枪打火机,被人一仿再仿。他是中国兵器装备研究院指定的国内惟一的抢模生产商,产品摆在多个国家领导人的案头。他钓鱼、打猎、养花,样样精通,看上去不务正业。温州有句话叫“吃饱穿暖了懒一点不要紧”,胡忠谦很以为然:“我不是为钱活着的。”     

收视率：神话与谎话

学过英文的朋友都知道．英文的形容词有比较级（＋er）和最高级（＋est）的词尾变化,而不规则形容词的变化．那就只能靠死记活背,例如“好-更好-最好”就是”good—better-best”、“环-更坏-最坏”就是“bad-worse-worst”。依照这个不规则的原则,美国学术界对于统计学有个精辟提法：“lies．damned lies,and statistics!”翻译成中文,意思就是“谎话、该死的谎话、最后才是统计学!”这个对于统计学的“恭维”,其实就是表扬统计数字才算“最高级的谎话”。     

The myth of the dragon: Operations management in today's China

Manufacturing is absolutely booming in China, which has become a prime target for direct foreign investment. However, manufacturing in China does not always operate the way that Westerners expect it to. In this article, we examine China's manufacturing operations in light of the influence of the country's recent economic and social history, the diversity of its regions, and its national culture. We conclude that while Chinese manufacturing has issues to face and obstacles to overcome, things will only continue to improve, making China even more of a major player in the global manufacturing scene.     

Revising the myth of gay consumer innovativeness

Non-academic literature often refers to gay people as innovators, but academic evidence is lacking. To test whether gays and heterosexuals differ in innate and realized innovativeness, and whether the relationships between the variables in an innovativeness model differ for both groups, 833 Flemish respondents from a homosexual-tolerant region (i.e., Flanders) filled out a questionnaire that was posted on forums and newsgroups targeted at either a general or a homosexual population. MANOVA results reveal an important interaction effect between gender and sexual orientation. The gay men in the study are slightly more innovative than the heterosexual men, but the opposite holds true for the gay and heterosexual women. The relations between the constructs in the innovativeness model do not differ for the different groups.