CRM系统实施的关键成功因素

文章针对我国CRM系统实施成功率较低的现状,结合自己的实际工作体会,从企业客户与企业本身两个角度提出了CRM系统实施应当注意的一些问题,分析和探讨了“客户成熟度”及“企业成熟度”对CRM系统成功实施的影响。     

Critical success factors of the nine challenges in Malaysia’s vision 2020

By the year 2020, Malaysia aspires to become a fully developed nation. In order to realize this vision, formally termed ‘Vision 2020’, Malaysia must address nine strategic challenges identified by the government of former Prime Minister Tun Dr. Mahathir bin Mohamad. These challenges are: (1) Establishing a united Malaysian nation, (2) Creating a psychologically liberated, secure, and developed Malaysian society, (3) Developing a mature democratic society, (4) Forming a community that has high morale, ethics, and religious strength, (5) Establishing a mature, liberal and tolerant society, (6) Establishing a scientific and progressive society, (7) Establishing a fully caring society, (8) Ensuring an economically just society, and (9) Establishing a prosperous society. The present paper seeks to identify and rank the critical success factors of these nine challenges by applying the Analytic Hierarchy Process. A number of ‘front-line’ critical success factors are discussed at length. The paper also analyzes the impact of respondents’ demography on the outcomes. The findings are expected to provide valuable guidelines to the Malaysian government in course of developing effective action plans to achieve Vision 2020.     

The key factors for success in corporate fundraising

From the author's basic model on how charities should approach companies, ‘The Company as a Resource’, this paper offers a further and more detailed framework to encompass the major factors that must be identified, considered and developed to ensure success towards the year 2000 in the field of corporate fundraising. By breaking down the general environment and relating key success factors to different elements he offers practical advice and guidance for developing this area.     

网络参照群体对消费群体购买决策的影响机制研究

探讨网络参照群体在网络时代背景下对购买者的消费决策的影响机制是研究的中心,在传统参照群体理论的信息性影响和规范性影响的基础上,构建了网络参照群体影响机制的简单模型,以网络接触度高的大学生群体为样本,运用结构方程模型的方法进行实证研究;结果显示,网络参照群体通过规范性影响和信息性影响对实证群体的消费选择行为产生影响,并且规范性影响的载荷大于信息性影响的载荷。     

Critical success factors for mutual collaboration with suppliers in IT outsourcing industry: a case study of a top IT outsourcing company in Korea

ABSTRACT

Nowadays, information technology (IT) outsourcing companies face enduring demands to reduce cost while increasing productivity. This pressure leads many IT outsourcing companies to rely on outsourcing arrangements with IT personnel suppliers. In order to maximise efficiency, outsourcing companies have focused on fostering high-performing suppliers through improved collaboration and mutual relations. However, it is very difficult to advance to a long-term partnership using the existing outsourcing process because of insufficient collaboration between IT outsourcing companies and their suppliers. Based on collaboration perspective of supply chain management (SCM), this study identifies the critical success factors for collaborative strategic partnerships and presents an evaluation framework for assessing and managing suppliers. We have developed an organisational process model for Supplier relationship management (SRM)-based collaboration which includes some of the key constructs from the previous studies and interviews with the IT outsourcing industry people. In this study, we will identify four types of strategic suppliers and suggest approaches for improving collaborative relationship between an IT outsourcing company and its partner companies. In addition, to validate the feasibility of the proposed model, we applied it to a well-known Korean IT outsourcing company ‘A’.     

Organizing the purchasing department for innovation

Innovation is by far one of the most important competitive priorities in the current business context. Companies increasingly rely on their supply base to support their innovation potential. As a consequence, the purchasing department might dramatically affect the firm??s innovation capability. This paper aims to investigate??using a multiple case study approach??how the organizational design of the purchasing department could determine a firm??s capability to foster and manage innovation. Seven highly innovative companies were visited and the structures of their purchasing departments were analyzed. Three different configurations for the purchasing department were identified and described.     

A hermeneutic analysis of critical success factors for Enterprise Systems implementation by SMEs

ABSTRACT

This study employs the critical hermeneutic approach to identifying current knowledge limitations and propose future research directions. Through five hermeneutic cycles of review, analysis, synthesis and interpretation of the existing literature and success stories reported by 30 small-and-medium enterprises (SMEs), this study identifies critical success factors (CSFs) that are unique to SMEs, frequently cited in the literature, and influential as perceived by SMEs. The study offers contributions by providing a synthesis of CSFs for SMEs; highlighting current knowledge gaps; proposing avenues for future research; and demonstrating the suitability of the critical hermeneutic approach to studying CSFs for ES implementation.     

New purchasing measures for stellar performance.

According to this article, many manufacturing companies evaluate their purchasing departments using inappropriate measures. One reason is that the measures chosen are easy to use. Another is that the companies tend to favor predictability, and they thus prefer numbers that they can try to achieve. But predictability is not always a virtue. In fact, an obsession with predictability can prevent the kind of flexibility that is often necessary to respond to changes in the market. The article suggests that the best measures to use in evaluating purchasing departments are behavior measures, not price, delivery, or quality measures.     

追求更高目标:全球化使得测量和管理质量成本对公司的成功更加关键

随着科技使得世界的距离变近,组织发现扩张是他们生存的关键.而致力于全球化使得公司质量领导者面临着不断的挑战.     

CIOs' perspectives of critical success factors in ERP upgrade projects

Enterprise resource planning systems have required significant upgrades in the 21st century as many of the systems obtained prior to 2000 have become outdated due to vendor changes. SAP and Oracle have emerged as dominant vendors, and SAP has announced discontinuance of support in the future for its primary R/3 system. This study reports interviews with the chief information officers (CIOs) of 15 institutions that have undergone (or are undergoing) enterprise system upgrades, with focus on discussion of major critical success factors for ERP upgrade projects.     

Critical factors in technological innovation and their policy implications

This paper explores the critical factors which affect the innovation proccess. Some ways in which some of these factors can be influenced by appropriate policy measures are discussed. In particular, the role of the federal government in promoting innovation is discussed.The role of the government in stimulating and nurturing the innovation process is a controversial one. Proponents of the free enterprise system, many of whom are spokespersons for various industries, have persistently pointed out the deleterious effects of regulation and control on the innovation process. By contrast, advocates of an activist government role are often able to cite the protection of the common welfare as a primary need for government intervention. In truth, the “government” is a patchwork of many governments, operating through many agencies and affecting firms and individuals at several levels and leverage points. The same regulation that has deleterious effects on Industry A may be a stimulus for innovation in Industry B. Even in Industry A, the regulation may act as a force in directing efforts toward certain types of R&D programs that would not otherwise be undertaken.In this paper we examine the specific instances where innovation projects, both product or process types, were affected by government regulation. We also briefly review the critical factors which affect the innovation process and how various governments in industrialized countries have taken actions to influence these factors. Finally, we examine some general guidelines for policymaking purposes.     

Exploring the motives and success factors behind female entrepreneurs in India

Quality & Quantity - Encouraging women as entrepreneurs in the recent scenario are the government initiative over the globe. Some women started these small enterprises to support their living...