Exploring convenience orientation as a food motivation for college students living in residence halls

The main objective of this paper is to study the concept of convenience orientation among young adults. A project was conducted among students living in residence halls, where information on their food motivation and behaviour was obtained. Data were collected using a self‐administered questionnaire filled out by 319 students. Convenience ap‐pears to be the most important food motivation followed by price, pleasure, health and concern about weight. Positive correlations were obtained between convenience and: deciding what to eat, having a varied diet and lack of time, all of which were considered to be difficulties associated with living in residence. Negative correlations were obtained between convenience and total time spent cooking per day and having learned to be autonomous in the kitchen. For male, the perception of eating well, having a varied diet, and maintaining weight were negatively correlated to convenience. For female, the correlation between convenience and the difficulty of eating enough was significant and positive. Negative correlations were obtained between convenience and fresh vegetables, potatoes, eggs, fresh meat, fresh fish and fresh poultry, herbal tea and alcohol. Positive correlations were obtained between convenience, frozen foods and foods brought from the parents’ home. Findings are discussed from both a health and a family perspective.     

Social interaction,convenience and customer satisfaction: The mediating effect of customer experience

The present study is an effort to investigate the impact of both convenience and social interaction on customer satisfaction and the mediating role of customer experience. A structured questionnaire was used to collect data (n=840) using systematic sampling from department store shoppers of age 18 years and above in India. Multivariate data analysis techniques like Exploratory Factor Analysis and Structural Equation Modeling were used to analyze the data. Results revealed that convenience and social interaction affect both customer experience and customer satisfaction. Arguably, this paper is the first to examine the four constructs namely, social interaction, convenience, customer satisfaction and customer experience using them together in the same model. Academic and managerial implications are further discussed.     

农村居民食物消费的可持续发展

农村居民食物消费的可持续发展不仅决定着农村居民的健康水平 ,还决定着农村居民食物消费的可持续性。通过对我国农村居民食物消费的合理性分析 ,提出了农村居民食物消费的合理选择和可持续发展对策。     

Time Orientation and Attitudes toward Advertising in a High-Context Culture: An Empirical Study of Macau

Each culture has its own dominant construct of time that influences the value placed on the use of time by individuals. This empirical study examines how time orientations influence attitudes toward advertising in a high-context culture of an Asian economy. Data was collected through surveys in Macau. Findings show that Macanese are more future orientated but less enthusiastic towards advertising; they switch to another channel and engage in other activities during commercial breaks. Results also show that past orientation has the strongest impact on advertising avoidance. The authors offer managerial implications for the development of effective advertising programs in this emerging market.     

城乡居民食品消费影响因素的实证分析

对影响我国城乡居民食品消费的因素进行实证分析。分析表明影响我国居民食品消费的主要因素包括人口结构、收入、消费结构和价格 ,长期以来 ,我国城市化进展缓慢 ,城市化对食品消费的影响并不明显     

Antecedents of Perceived Value and Repurchase Intention of Organic Food

The rise of the natural and organic products market follows a global trend of increasing demand largely due to the growth of environmental awareness and the concern of having a healthier diet. Thus, the objective of this study is to propose and test a theoretical model based on antecedent constructs of perceived value and repurchase intention on the consumption of organic products. The results, based on 256 consumers of organic products, confirm the positive relationship between environmental awareness and perceived quality, healthy consumption, and perceived price fairness. Moreover, they underpin the influence of healthy consumption, perceived price fairness and perceived quality on perceived value, and lastly, the influence of perceived value on repurchase intention. Therefore, this study can help practitioners and consumers comprehend in a more systematic way the buying behaviour of this food category.     

Implementing Green Practices as Sustainable Innovation Among Herbal-Based SME Entrepreneurs

The need for policies to foster green practices, sustainable environmental management and conservation of biodiversity has been given priority by world leaders. Various factors causing environmental degradation such as global warming, pollution, climate change, deforestation and increasingly threatened biodiversity have triggered awareness among the upstream and downstream players in the manufacturing industry, providing impetus for industries to practice sustainable manufacturing and environmentally friendly management. As a result, consumers are now increasing their demand for products that are made from natural or traditional rather resources, such as herbal based pharmaceutical products, rather than chemical-based products. The sustainability issue not only places pressure on entrepreneurs to move towards green practices, but also to meet the increasing demand for herbal-based products that are produced in a sustainable environment. This article aims to assess herbal based SME entrepreneurs’ intention to adopt green practices in their business activities. Two hundred fifty six (256) herbal based entrepreneurs were interviewed via a structural questionnaire to gather information regarding their perception of green practices and their intention to adopt them. The Theory of Planned Behavior (TPB) was used as the theoretical framework to determine the relationships between TPB constructs. Structural equation modeling was used to analyze the information. The results indicate that positive attitudes towards sustainability are being embraced by those who are concerned about the environment and the intention to adopt innovative green practices is realized by their possession of the caring attribute.     

Communicating Sensory Attributes and Innovation Through Food Product Labeling

This article explores the influence of food product packaging on consumers’ sensory expectations and perceived newness of the product. Two experiments examine to what extent consumers use product typicality, graphical representations, and package typicality in evaluating new food products. Study 1 finds that (1) a typical flavor induces more positive expectations of pleasantness, taste, color, and smell, and (2) the presence of graphic representation on product labels increases perceived pleasantness but does not affect sensory expectations. Study 2 indicates that the product seems newer in the absence of a package (label-only condition), but when the product packaging is presented, an atypical package conveys more newness than a typical package. These results provide practical guidelines for the design and introduction of innovative food products.     

Supporting Healthier Food Choices in Remote Indigenous Communities: Developing a Food Choice App

This article posits the development of a healthier food choice app as a means of contributing to facilitating nutritionally superior food selection among indigenous Australians living in remote communities. A significant health gap exists between indigenous and non-indigenous people in Australia. Further, indigenous Australians living in remote communities carry a significant and disproportionate share of this gap. One contributor to poor health is poor nutrition: current food consumption in remote communities is a diet dominated by highly processed foods and characterized by high levels of sugar, refined cereals, and low intake of fruit and vegetables coupled with excessive sodium intake and deficiency in a number of micronutrients. Employing two marketing-based concepts, the dual processing model of nutritional labeling and habit, as the basis for the development of a healthier food app, we contend that a food choice app has the potential to disrupt habitual behavior and generate new learning about healthier food choices in remote indigenous communities. The app would be based on the George Institute’s FoodSwitch app, which enables users to scan barcodes of food products at the point of purchase and determines if the food item is a healthy choice and otherwise suggests healthier alternatives. The proposed app would utilize existing imagery used by the Jimmy Little Foundation, a not-for-profit organization working in remote indigenous communities promoting healthier food and lifestyle practices, and would provide information in a culturally appropriate and clearly communicated form.     

消费升级与黑龙江省绿色食品企业营销战略转型

随着消费者收入的持续提高,消费升级成为必然趋势。企业需要以终端和渠道导向为主向消费者导向为主的营销思路转变,完成企业营销渠道战略的转型。当前,黑龙江省绿色食品企业营销渠道面临着对消费者多样化需求的满足程度不够、产销脱节、缺乏对整体渠道的控制力等问题。在消费升级形势下,黑龙江省绿色食品企业的营销战略应向产销一体化渠道模式转型。产销一体化渠道模式能够促进企业的发展和农户增收,满足消费者对食品安全的要求和多样化需求。     

Health Belief Model and Healthy Consumption: Toward an Integrated Model

Consumers have evolved from scavengers of necessity to scavengers of excess. Citizens of industrialized countries have little survival motivation to forage for food, yet a dominance of food cues in the environment exacerbates eating control. As a result, behavioral strategies are needed to mediate these negative effects. However, healthful consumption likelihood has been an extremely elusive measure to predict. Most studies are able to show only an incremental amount of variance explained in consumers’ behavioral intentions. Moreover, generalizability is often limited to college student data. In response, the present research uses structural equation modeling methods to investigate the complexity of this domain. The results from a representative panel of U.S. adult consumers show that motivation, social support, and food features all have significant effects on healthful consumption likelihood. Finally, several of these effects are mediated by the importance of healthy eating and convenience barriers. The final structural model explains 58% of the variance in healthy eating—a significant contribution to extant research.     

Marketing Sustainable Consumption within Stores: A Case Study of the UK's Leading Food Retailers

Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This article explores how the UK's top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The article concludes with some reflections on how sustainable consumption fits into the large food retailers' business models.     

逆向选择模型在食品安全中的应用

食品安全问题是世界各国广泛关注的重要问题,也是目前国际上研究的热点问题.加强对食品安全问题的研究,不仅有利于我国自身食品安全体系的建立和完善,而且更有利于增加我国食品的科技含量,增强我国食品在国际上的影响力,提高我国食品工业产品在国际市场中的地位,进一步促进我国食品工业的快速发展.采用逆向选择模型构建食品安全社会信用体系,可以有效促进我国食品质量安全的提高,增强国际竞争力.     

北京市城乡居民食品消费行为比较分析

北京城乡居民在食品消费总支出、消费种类、消费数量、增长速度上存在差异,主要原因是其收入水平存在差距。优化北京城乡居民食品消费结构,要提高农村居民消费水平;加强社会保障体系建设;发展食品市场,增加食品种类,保证食品质量;大力发展餐饮业,提高服务水平;完善物流配送体系,尽可能使居民的不同需求得到最大化的满足。     

欧盟居民有机食品消费与经济增长关系的实证分析

近年来,各国政府加大了对有机农业的推动,促进了有机食品生产和消费的快速增长。欧盟作为世界最大的有机食品消费市场,虽然起步早,但内部各国市场的发展并不均衡,呈现出不同类型和发展阶段市场并存的格局,其发展具有较强的代表性和借鉴意义。本文通过对欧盟有机食品市场的分析,建立欧盟有机食品市场需求决定模型,并运用模型以上海为例估计了我国大城市的有机食品市场容量。     

Exploring International Investment Through a Classroom Portfolio Simulation Project

A rapid integration of financial markets has prevailed during the last three decades. Investors are able to diversify investment beyond national markets to mitigate return volatility of a “pure domestic portfolio.” This article discusses a simulation project through which students learn the role of international investment by managing their own portfolios. The article explains the project's investment ground rule, trading requirement, and grading rubric. The students are required to examine many important factors in international business such as currency risks and regional policies. The structure of this project can also be applied to a course involving student-managed investment funds.     

Household Food Consumption and Quality Differentiation in Demand System: An Approach for Endogenous Prices

The authors surveyed consumers for preferences on allergen advisory statements on food labels (N = 1,243). They also conducted an experiment to assess how consumers use advisory statements (N = 4,049) to make food consumption decisions. Results show that food allergic individuals, including caregivers to food allergic individuals, and a control group of nonallergic people preferred “Allergen Information: May Contain …” over three other statements tested. The experiment revealed measurable differences among the statements in how they are used to make food consumption decisions. Statements rated as more believable and more helpful also received higher ratings on a “likelihood of eating/serving” measure.     

Food Culture Distance as a Predictor of Foreign Market Selection: The Case of Swedish Food Exporters

The purpose of this article is to examine the impact of dissimilarity in food culture, “food culture distance,” as a predictor of foreign market selection by food exporters. The sample for this study consisted of 96 export ventures by Swedish food companies in 27 international markets. A composite index of the construct food culture distance was calculated and used as a predictor of foreign market attractiveness for food exporters. The findings indicate that food culture distance does positively impact the attractiveness of a foreign market for food exporters, implying that the greater the perceived distance in terms of food culture, the more attractive is the market for food exporters to enter.     

哈尔滨市绿色食品产业集群发展模式研究

近年来,哈尔滨市绿色食品产业显然出现了快速发展的良好局面,但仍存在着市场集中度低、产加销发展不协调、相关及支持性产业发展滞后等问题。应从产业集群的角度研究绿色食品产业的发展,使哈市绿色食品产业集群由“自下而上”形成转向“上下结合”共同发展,以“核心式”龙头企业带动全行业的发展,逐步形成大流通、高级智力支持和相关支持性产业辅助的网络式发展模式。     

The Influences of Portion Size,Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey

Using a rolling cross-sectional sample of over 40,000 U.S. snack food consumers during 2004–2010, we build a three-dimensional model to study how portion sizes, consumption context, and package characteristics jointly affect the amount of food consumed. As with prior research, we find that consumption does increase with larger portions. However, this effect diminishes significantly when accounting for the consumption context and packaging characteristics as consumption drivers. Most important is how the snack is presented to consumers at the point of consumption (type, size, and quantity of packages). We also find that snacking on impulse, alone, with a beverage, or while watching television increases the amount consumed, whereas socializing or snacking at home decrease consumption. We test our model over seven snack types (potato chips, crackers, cheese puffs, nuts and seeds, tortilla chips, pretzels, popcorn), and find that our results hold even for products with different cross-category granularity, palatability, and satiety.