Consumers' Online Information Search: Gen Yers' Finding Needles in the Internet Haystack

There exists a paucity of research attention afforded to understanding consumer information search behavior on the Internet, vis-a-vis existing information search models such as an interactive, consumer experience in the offline realm. Thus, the present study investigates whether the factors inculcated within traditional cognitive processing models remain significant in the online information setting. Grounded in the contributions of Punj and Staelin (1983 Punj , G. N. , & Staelin , R. ( 1983 ). A model of consumer information search behavior for new automobiles . Journal of Consumer Research , 9 ( March ), 366 – 380 .[Crossref], [Web of Science ®] , [Google Scholar]) and Srinivasan and Ratchford (1991 Srinivasan , N. , & Ratchford , B. T. ( 1991 ). An empirical test of a model of external search for automobiles . Journal of Consumer Research , 18 ( September ), 233 – 242 .[Crossref], [Web of Science ®] , [Google Scholar]) in the context of offline information search, this study proffers an empirical model of consumer online information. The empirical findings reveal that Perceived Risk and Perceived Cost do not significantly contribute to the consumer online information Search Effort. Rather, both of these conventional antecedents and Enjoyment significantly impact the satisfaction of young consumers' online information search endeavors. We recommend further studies to examine consumer information search behavior in other contexts (e.g., mobile phones) across countries.     

On market forces and adjustments: acknowledging consumer creativity through the aesthetics of ‘debadging’

Abstract

This paper explores the social dynamics by means of which market forces are enacted at the level of everyday consumption. In particular, it draws on Holt's (2002 Holt, D.B. 2002. Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research, 29: 70–90. [Crossref], [Web of Science ®] , [Google Scholar]) notion that as ‘unruly bricoleurs’, consumers kick-start processes of market adjustment and innovation through improvising ways to negotiate the demands of daily life. In this way, consumers can become active players in realising new possibilities for identity construction and empowerment that involve the creative re-appropriation of marketer-based meaning. To investigate those issues, we turn to a virtual community in the empirical setting of car customisation. Over an eight-month period, an internet-based methodology generated textual observations of online posting activity on five internet newsgroups attracting those interested in the particular pursuit of car modification. Participants used those web-forums to share information, passions, and enthusiasms. Analysis shows that grounded aesthetics function as vehicles for creativity and the reworking of dominant market logics (Vargo & Lusch, 2004 Vargo, S.L. and Lusch, R.F. 2004. Evolving to a new dominant logic for marketing. Journal of Marketing, 68: 1–18. [Crossref], [Web of Science ®] , [Google Scholar]). We conclude that online discussion threads offer valuable access to the emergent interplay of discursive resources in circulation among virtual communities and that this has implications for the conduct of environmental scanning. The paper illustrates how the discursive resource-base is nurtured, sustained, and transformed through various interpellations, including performing claims to prestige and self-defining distinctions, as well as constructing narratives of personal history and social dynamics.     

Banking Consolidation in Nigeria, 2000–2010

The Nigerian banking consolidation process is examined using a dynamic panel for the period 2000–2010. The Arellano and Bond (1991 Arellano , M. , & Bond , S. ( 1991 ). Some tests of specification for panel data: Monte Carlo evidence and an application to employment equations . The Review of Economic Studies , 58 , 277 – 297 .[Crossref], [Web of Science ®] , [Google Scholar]) dynamic general method of moment approach is adopted to estimate a cost function taking into account the possible endogeneity of the covariates. The main finding is that the Nigerian banking sector has benefited from the consolidation process, and specifically that foreign ownership, mergers and acquisitions, and bank size decrease costs. Directions for future research are also discussed.     

The Influence of Innovative Organizational Culture on Marketing Strategy Formulation and Results

ABSTRACT

This article's objective is to analyze the influence innovative organizational culture has on marketing strategy formulation and results, and how this relationship affects organizational performance. The theoretical basis lies in Menon et al.'s (1999 Menon , A. , Bharadwaj , S. G. , Adidam , P. T. , and Edison , S. W. ( 1999 ). Antecedents and consequences of marketing strategy making: A model and a test . Journal of Marketing , 63 , 18 – 40 .[Crossref], [Web of Science ®] , [Google Scholar]) model. The methodology included a survey with medium to large Brazilian companies in different sectors. The final sample consisted of 153 questionnaires that were valid for analysis. Techniques for statistical analysis including singular and multivariate methods were used, from which the relationships between constructs were established by structural equation modeling. Results show a positive relationship between innovative organizational culture, the marketing strategy process, and organizational performance. However, innovative culture does not have a direct influence on performance.     

Convergence Rates to Output Growth in a Global World: The Roles of Openness and Government Size

In this article, we examine the effects of three openness measures on 54 industrial and emerging economies' output growth over the “globalization years” of 1986–2004. Controlling for standard determinants of the Solow growth model in panel data, we find positive effects of openness on real output growth. While we find support for higher convergence rates under the open economy, the convergence rates in this article for both samples are remarkably close to the 2% level documented in Mankiw et al. (1992) Mankiw, G., Romer, D. and Weil, D. 1992. A Contribution to the Empirics of Economic Growth. Quarterly Journal of Economics, 107(2): 407–437. [Crossref], [Web of Science ®] , [Google Scholar]. The inclusion of G/Y, however, reduces the speed of convergence more substantially in industrial economies.     

The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Abstract

Past empirical studies leave open the question of whether perceived crowding has a positive or a negative effect on shopping outcomes (Eroglu, Machleit, & Barr, 2005 Eroglu, S.A., Machleit, K.A. and Barr, T.F. 2005. Perceived retail crowding and shopping satisfaction: the role of shopping values. Journal of Business Research, 58(8): 1146–1153. [Crossref], [Web of Science ®] , [Google Scholar]; Hui & Bateson, 1991 Hui, M.K. and Bateson, J.E.G. 1991. Perceived control and the effects of crowding and consumer choice on the service experience. Journal of Consumer Research, 18(2): 174–184. [Crossref], [Web of Science ®] , [Google Scholar]). Based on the premise that shopping is a social phenomenon involving hedonic as well as utilitarian motivation, this study hypothesizes an inverted U-shaped relationship between perceived crowding and consumers' store patronage intentions. Additionally, past research considers the mediating role of emotions in the relationship between perceived crowding and shopping outcomes. In this research, the authors argue that consumers' cognitive evaluations of the store and its merchandise also mediate the perceived crowding?patronage intention relationship. Survey results of actual shoppers (n?=?201) in a hypermarket in India demonstrate that there exists an optimal level of crowding that maximises consumers' store patronage intentions. The effect of perceived crowding on patronage intention is mediated by the emotional dimension of pleasure and store evaluation. Further, the effect of perceived crowding on emotions and evaluations appears to be moderated by consumers' optimal stimulation level. In particular, the inverted U-shaped relationship of perceived crowding with pleasure and merchandise evaluation is increasingly manifested with increases in optimal stimulation level. The results also reveal that the effect of pleasure on patronage intention is stronger for individuals who score high on hedonic motivation than for individuals who score low on hedonic motivation. The article provides potential research and managerial implications of the findings.     

Local Content Policy in the Brazilian Oil and Gas Sectoral System of Innovation

ABSTRACT

The purpose of this article is to discuss the development, goals, and format of local content public policy within the context of the Brazilian oil and gas sectoral system of innovation. The theoretical frame of reference for this article revolves around the concept of innovation systems, more specifically their sectoral focus as in Malerba (2002 Malerba , F. ( 2002 ). Sectoral systems of innovation and production . Research Policy , 31 , 247 – 264 .[Crossref], [Web of Science ®] , [Google Scholar] and 2004 Malerba , F. ( 2004 ). Sectoral systems of innovation: concepts, issues and analyses of six majors sectors in Europe . Cambridge , England : Cambridge University Press .[Crossref] , [Google Scholar]). Norwegian local content policy was considered as a reference. This article concludes that this policy has not yet come to a consensus, presents regulatory weaknesses, does not have well-defined roles, and has little potential to generate innovations.     

An Empirical Quest to Identify the Most Dominant Negotiating Styles Among American Sales Managers

SUMMARY

This study addresses the proposition as to whether the collaborative negotiation style is the most prevalent among American sales managers in the competitive landscape created by the global economy. It also examines whether there are relationships between the sales managers' negotiation styles and selected personal and organizational characteristics that may affect negotiation styles. The findings of the study reveal that the collaborative style is indeed the most predominant. However, some sales managers do still emphasize the competitive style. This variation may imply Weitz's (1981) Weitz, B. 1981. Effectiveness in sales interactions: A contingency framework. Journal of Marketing, 45(1): 85–103. [Crossref], [Web of Science ®] , [Google Scholar] adaptive behaviors. There are also significant relationships between the sales managers' negotiation styles and personal and organizational characteristics.     

Conceptualising market orientation in non-profit organisations: definition,performance, and preliminary construction of a scale

Abstract

This paper applies Narver and Slater's (1990 Narver, J. and Slater, S. 1990. The effect of a market orientation on business profitability. Journal of Marketing, 54(2): 20[Crossref], [Web of Science ®] , [Google Scholar]) conceptualisation of market orientation to non-profit organisations. The study constructs a reliable and valid scale of the market orientation in non-profits in order to test the relationship between non-profits' market orientation and their performance outcomes in the context of a developing country. We surveyed 211 Indian non-profits and received 102 usable responses. We used principal axis factoring with oblique rotation to analyse the data. The scale was tested for its dimensionality, reliability, and various validities. The findings show a positive link between non-profits' market orientation and their performance in the context of a developing country. Market-oriented non-profits were found to be more effective in achieving their organisational mission, beneficiary satisfaction, and peer reputation than those that were less market oriented.     

Same But Different—Perceptions of Integrated Marketing Communication Among Marketing Communication Partners in Australia

This article examines whether two key partners in the marketing communication process, advertising and public relations’ practitioners, perceive Integrated Marketing Communication (IMC) in the same way. It compares perceptions across a wide range of implementation, organizational, and strategic issues in IMC to test if perceptions have moved past Stage 1 of IMC development (Kitchen & Schultz, 1999 Low, G. 2000. Correlates of integrated marketing communications. Journal of Advertising Research, 40(3): 27–39. [Crossref], [Web of Science ®] , [Google Scholar]). Although both advertising and PR practitioners concur with each other and the literature on a wide range of perceptions of IMC, they still believe that advertising and public relations practitioners have dissimilar views about IMC. The PR practitioners position themselves as a separate breed of marketing communicator, requiring divergent skills from advertising practitioners and thinking differently about IMC.     

Trade and trade policy with differentiated products: A Chamberlinian – Ricardian model. A comment

Abstract

This paper shows that the results of Venables (1987 Venables, A. 1987. Trade and trade policy with differentiated products: a Chamberlinian – Ricardian model. The Economic Journal, 97: 700–717. [Crossref], [Web of Science ®] , [Google Scholar]) depend critically on the assumption that there are no fixed costs of trade. The introduction of fixed costs of exporting, while making the model more consistent with the empirical evidence, leads to the opposite conclusion that technological progress in one country cannot harm the welfare of its trading partner. However, the results can be obtained in a richer setting with heterogeneous firms.     

Empowering Chinese Service Employees: A Reexamination and Extension

ABSTRACT

This article extends the knowledge in the area of empowerment of Chinese service employees by addressing the possible conceptual and methodological problems identified in Hui, Au, and Fock's (2004) study. The findings show that the lack of positive effect of discretionary empowerment on the job satisfaction and intention to comply with customer request of the Chinese subjects in Hui et al.'s (2004) Hui, M. K., Au, K. and Fock, H. 2004. Empowerment effects across cultures. Journal of International Business Studies., 35: 46–60. [Crossref], [Web of Science ®] , [Google Scholar] study likely resulted from their use of hotel/hospitality management students as subjects. Without the confounding effect from the shared internalized values of the subjects, discretionary empowerment can have a positive effect on the job satisfaction and job behavior (e.g., intention to comply with customer request) of Chinese service employees. Furthermore, the findings show that explicit management support can further enhance the positive effect of discretionary empowerment on the job satisfaction and job behavior of Chinese service employees. The current article also discusses the theoretical contributions, managerial implications, limitations of the study, and future research directions.     

Consumer Technology Readiness and E-Service Quality in E-Tailing: What is the Impact on Predicting Online Purchasing?

Total online retail spending in China reached $427 billion in 2014 and is expected to surpass $1 trillion in 2018 (Chu and Wong 2015 Chu, K., and G. Wong. 2015. China tries to clean up e-commerce. The Wall Street Journal. http://www.wsj.com/articles/china-tries-to-clean-up-e-commerce-1427894413 [Google Scholar]). In addition, the number of online stores in China has been rapidly increasing. The present study proposes a model based on the theoretical frameworks of technology readiness (Parasuraman et al. 2005 Parasuraman, A., V. A. Zeithaml, and A. Malhotra. 2005. A multiple-item scale for assessing electronic service quality. Journal of Service Research 7 (3):213–33.[Crossref], [Web of Science ®] , [Google Scholar]) and e-service quality (Parasuraman and Malhotra 2005 Parasuraman, A., V. A. Zeithaml, and A. Malhotra. 2005. A multiple-item scale for assessing electronic service quality. Journal of Service Research 7 (3):213–33.[Crossref], [Web of Science ®] , [Google Scholar]), and tested the model on consumers from China. The results indicate that consumer technology readiness positively influences the perceived efficiency, system availability, fulfillment, and privacy dimensions of e-service quality as it relates to the online retailing environment in China. Moreover, the influence of technology readiness on the intention to purchase online in the future is both direct and mediated by the dimensions of perceived e-service quality. Implications and future research suggestions are also discussed.     

The Internationalization Process of Online SMEs in the U.K., U.S. and Australia

ABSTRACT

Starting from a modified version of the Cavusgil and Zou (1994) Cavusgil, S.T. and Zou, S. 1994. Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1): 1–21. [Crossref], [Web of Science ®] , [Google Scholar] theoretical framework, in which the level of internationalization of online Small and Medium Enterprises (SMEs) is considered as an aggregated indicator of the export marketing strategy and a measurement of export performance, this paper investigates the influence of a series of internal and external factors on the internationalization of online SMEs. It expands the empirical framework used by Luo et al. (2005) Luo, Y., Zhao, J.H. and Du, J. 2005. The internationalization speed of e-commerce companies: An empirical analysis. International Marketing Review, 22(6): 693–709. [Crossref], [Web of Science ®] , [Google Scholar] in an attempt to explain the internationalization of online SMEs by integrating both organizational and market factors, thus improving the explanatory power of internationalization models, and enhancing their applicability for professionals.     

Effects of Pre-Salt Regulation on the Market Value of Petrobras

This article measures the impacts of the process of pre-salt development related to new regulations in Brazil applicable to the offshore pre-salt hydrocarbon reserves. For this purpose, Bai and Perron (2003 Bai, J., and Perron, P. (2003). Computation and analysis of multiple structural change models. Journal of Applied Econometrics, 18, 1–22. doi:10.1002/jae.659[Crossref], [Web of Science ®] , [Google Scholar]) and Chow (1960 Chow, G. C. (1960). Tests of equality between sets of coefficients in two linear regressions. Econometrica, 28(3), 591–605. doi:10.2307/1910133[Crossref], [Web of Science ®] , [Google Scholar]) tests were used to identify structural breakpoints in the behavior of the price of Petrobras stock through a model that includes the ratio of the stock prices of Vale and Petrobras, and the proven oil reserves of Petrobras from 2000 to 2014. The results indicated structural breakpoints in the period of regulation change and when Petrobras issued new shares to raise funds for pre-salt development.     

Identification,Reputation, and Performance: Communication Mediation

ABSTRACT

This study focuses on a possible mediation by communication in the identification-organizational performance and identification-corporate reputation relationships. The review of the literature indicates that (a) companies with good reputations have better performances, (b) the stronger employee identification is, the better the reputation and performance, and (c) communication plays an important role in emphasizing the mode in which the organization presents itself to its stockholders. This study reveals that communication is a partial mediator in the relationships studied, suggesting that managers early on establish the form of communication, emphasize to a greater degree managerial communication, and not concentrate all their attention on marketing communication. The study involved 1,025 employees in various organizations and applied modeling of structural equations and the method proposed by Baron and Kenny (1986 Baron , R. M. , and Kenny , D. A. ( 1986 ). “The Moderato-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology , Vol. 51 , No. 6 , pp. 1173 – 82 .[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) to evaluate the mediation between the variables.     

Political Marketing Strategies in Africa: Expert Opinions of Recent Political Elections in Ghana

This study focuses on expert views of the importance of political marketing and electoral victory in African nations with an emphasis on Ghana. There is a particular focus in this article on understanding political marketing communication issues pertaining to the 2008 Ghanaian presidential elections. Following Peng and Hackley (2007 Peng , N. , & Hackley , C. ( 2007 ). Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners . Marketing Intelligence and Planning , 25 ( 5 ), 483 – 498 .[Crossref] , [Google Scholar]), we used “elite interviews,” dyadic depth interviews with highly regarded marketing and communication practitioners who were also MBA students at Ghana's premier business school. We also employed Butter and Collins' (1994 Butler , P. , & Collins , N. ( 1994 ). Political marketing: Structure and process . European Journal of Marketing , 28 ( 1 ), 19 – 34 .[Crossref] , [Google Scholar]) political marketing structure model in eliciting and analyzing the study findings. We found that all four of the themes discussed by Butler and Collins (1994) played a role in the defeat of the incumbent party—New Patriotic Party (NPP). Product factors was the key theme followed by organizational, process, and market factors, respectively. This paper is an important initial step in highlighting the significance of political marketing to the fortunes of political parties in Africa.     

Herd Behavior in Latin American Stock Markets

ABSTRACT

This article investigates the presence of herd behavior in Latin American stock markets using the methodologies proposed by Christie and Huang (1995 Christie , W. G. , &; Huang , R. D. ( 1995 ). Following the pied piper: Do individual returns herd around the market? Financial Analysts Journal , 51 ( 4 ), 31 – 37 .[Taylor &; Francis Online] , [Google Scholar]) and Chang, Cheng, and Khorana (2000 Chang , E. C. , Cheng , J. W. , &; Khorana , A. ( 2000 ). An examination of herd behavior in equity markets: An international perspective . Journal of Banking and Finance , 24 ( 10 ), 1651 – 1679 .[Crossref], [Web of Science ®] , [Google Scholar]). Daily closing prices and trading volumes from January 3, 2000 to September 15, 2010 from the stock markets of Argentina, Brazil, Chile, Mexico, and the United States were analyzed. The US market was studied in order to provide a reference for comparison. The shares for which data was collected in each country were those listed in the most representative stock index for each market. It was not possible to establish evidence of herd behavior in any of the five countries studied using the Christie and Huang (1995 Christie , W. G. , &; Huang , R. D. ( 1995 ). Following the pied piper: Do individual returns herd around the market? Financial Analysts Journal , 51 ( 4 ), 31 – 37 .[Taylor &; Francis Online] , [Google Scholar]) method. However, evaluating the data for the entire period using the method proposed by Chang, Cheng, and Khorana (2000 Chang , E. C. , Cheng , J. W. , &; Khorana , A. ( 2000 ). An examination of herd behavior in equity markets: An international perspective . Journal of Banking and Finance , 24 ( 10 ), 1651 – 1679 .[Crossref], [Web of Science ®] , [Google Scholar]) we detected herd behavior in the Chilean market. These results were not affected by the addition of additional exogenous variables representing the September 11 attacks of 2001 and the subprime crisis, or when the effect of the behavior of US shares on other countries was analyzed. Asymmetric herd behavior was detected in the Chilean, United States, Argentinean, and Mexican markets.     

A Measure for Companies' Customer Portfolio Management

Purpose/Contribution: Customer portfolio management (CPM) is one of the key areas of customer-relationship and network management in business markets. However, there is scant research about the implementation of this concept in business. This article contributes to this conceptually rich but empirically nascent field of CPM research by (1) conceptualizing customer portfolio management, (2) forming a measure for it, (3) validating the suggested measure, and (4) suggesting implications for future research and management.

Methodology: A CPM construct is proposed based on the synthesizing of the theory and the findings from a qualitative field study of companies' management practices. The suggested construct is formative and consists of the following four dimensions: analysis efforts, analysis design, responsiveness efforts, and responsiveness design. Hence, this conceptualization takes into account both the strength and style of companies' CPM practices. The measure is validated following Diamantopoulos and Winklhofer's (2001) Diamantopoulos, A. and Winklhofer, H. 2001. Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2): 269–277. [Crossref], [Web of Science ®] , [Google Scholar] guidelines for developing formative measures. Together with the content validity established in the conceptual phase of the research, the results from a cross-industry survey of 212 companies give support to the construct validity of the suggested CPM measure. Partial least squares modeling is applied in validating the measure.

Implications: This study gives an extensive, up-to-date review of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on the key aspects of developing CPM practices in business.     

Consumer receptiveness to international retail expansion: a cross-cultural study of perceptions of social and economic influence of foreign retailers

Guided by the work of Samiee (1993 Samiee, S.1993. “Retailing and Channel Considerations in Developing Countries: A Review and Research Propositions.” Journal of Business Research27 (2): 103–129. doi:10.1016/0148-2963(93)90018-K.[Crossref], [Web of Science ®] , [Google Scholar]. Journal of Business Research, 27 (2): 103–129), Sakarya, Eckman, and Hyllegard (2007 Sakarya, S., M.Eckman, and K.Hyllegard. 2007. “Market Selection for International Expansion.” International Marketing Review24 (2): 208–238. doi:10.1108/02651330710741820.[Crossref], [Web of Science ®] , [Google Scholar]. International Marketing Review, 24 (2): 208–238), and Alexander et al. (2010 Alexander, N., A. M.Doherty, J. M.Carpenter, and M.Moore. 2010. “Consumer Receptiveness to International Retail Market Entry.” International Journal of Retail & Distribution Management38 (3): 160–172. doi:10.1108/09590551011027104.[Crossref] , [Google Scholar]. International Journal of Retail & Distribution Management, 38 (3): 160–172), a cross-cultural analysis was undertaken to examine consumer receptiveness to domestic market entry by foreign apparel specialty retailers. More specifically, this study explored differences in consumers' perceptions of the influence of foreign apparel specialty retailers on social, cultural, and economic development across three countries: Spain, Turkey, and the USA. Consumer receptiveness was measured as beliefs about the social and economic influence of foreign retailers and perceptions of retailers' brand characteristics and offerings. An intercept survey of 1233 apparel shoppers was conducted in major metropolitan shopping areas in all three countries. MANOVA revealed that Spanish consumers were least concerned about urban growth associated with foreign retailers and least likely to perceive positive employment/business opportunities and socio-cultural well-being from the presence of foreign retailers. Turkish consumers held the strongest perceptions regarding the influence of foreign retailers on urban growth. Paired sample t-tests revealed that Turkish consumers, when compared with Spanish consumers, evaluated U.S. retailers' offerings more positively and were more receptive to the entry of U.S. retailers into their domestic markets. Results of regression analyses indicated that Spanish and Turkish consumers' beliefs about retail brand characteristics and the socio-cultural and economic influence of foreign retailers positively predicted consumers' receptiveness, whereas age negatively influenced receptiveness. Differences in perceptions among Spanish, Turkish, and U.S. consumers may be attributed to the varying levels of economic development among the three countries as well as to the countries' differing policies concerning foreign retailers. Findings provide a basis for the development of a measure of consumer receptiveness to international retail expansion.